Latest News
What is your superpower?
March 16, 2010 · Leave a Comment
In his newest book Linchpin - Are You Indispensible? marketer Seth Godin asks: What is your superpower? (He explains that your superpower is not your USP, it’s not your ’strength’ or your ‘core competence’, it’s that about you that tells me how you can help me - or how I can help you. It’s the unique talent that you choose to develop.) In the lead up to International Women’s Day I was invited to speak to a group of young business people at CBS Interactive. So, I posed the “What’s your superpower?” question to them (along... [Read the full story]
Business Tips
5 Twitter Tips for Entrepreneurs
March 15, 2010 · Leave a Comment
By Yvette Vignando, www.happychild.com.au Leading up to the launch of a new site, I’m researching everything about the power of social media. Before I catapulted myself into the Twitterverse, I confess I cynically suspected it would be full of people updating me about their breakfast, their political views or be a series of automated marketing pitches. Well, I was right, and it’s actually fantastic. The power of Twitter is that you can authentically and personably connect with people on the same wavelength. And I love that it’s a platform with fast, 140 character, very... [Read the full story]
Marketing
Meet Marketing’s No-Bull Maven
March 16, 2010 · Leave a Comment
Hello and welcome to the herBusiness program where we interview inspiring businesswomen and entrepreneurs. Today’s guest is Sharon Williams, CEO of Taurus Marketing. Sharon Williams is a pioneer in the Australian agency industry and proof a small business can influence and service the big end of town. Taurus started out of Sharon’s living room in August 1995, just two weeks after the birth of her first daughter. She is celebrating her 15th year of business. Sharon appears on Kochie’s Business Builders as Channel 7’s marketing and PR expert and is a regular media... [Read the full story]
Networking
Are you avoiding your paperwork?
March 8, 2010 · 2 Comments
By Alycia Edgar, Coastal Accounting Services Have you buried your head in the sand when it comes to your business financials? Do you know where your money is being spent and how much money you have earned? Or do you simply get your books done (or not - shriek!) to get your BAS out of the way, pray that you don’t owe any money and get back to being busy? Are you afraid of knowing exactly how your business is going? I love that saying “feel the fear and do it anyway”, because at least if you do know the hard facts, you’ll be able to make changes. And you never know, your business... [Read the full story]
Productivity
Boost your brain power and revitalise your memory
March 11, 2010 · Leave a Comment
By Catherine Pritchard, Radiance Healthcare Centre Your brain is a powerhouse! It requires a large amount of fuel in order to keep it functioning at it’s peak all day long. Stress, poor diet, deadlines and a lack of fresh air can all compromise your brain function. Use the following tips to help keep your brain and memory in tip top shape. Lecithin granules Lecithin is rich in phosphatidyl choline which has been found to be beneficial to brain function and memory. Add two tablespoons to your cereal or smoothie at breakfast. Eat regularly! Being busy is no excuse for skipping meals... [Read the full story]
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Business Spotlight
Meet Marketing’s No-Bull Maven
Hello and welcome to the herBusiness program where we interview inspiring businesswomen and entrepreneurs. Today’s guest is Sharon Williams, CEO of Taurus Marketing. Sharon... [Read more]
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Recommended Resources
Tips for successful blogging, from Problogger Darren Rowse
Day 1 at the South by South West festival and Aussie Darren Rowse (@problogger and problogger.net) took the Day Stage to talk about his book (which is about to be released in 2nd... [Read more]
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Featured Video
Upcoming Events
BOOKED for Lunch - Drive by Daniel Pink - Free Webinar
National - 8 April 2010 We’ve been conditioned to think that the best way to motivate ourselves and others is through external rewards like money... [Read more]
Strategic Marketing: Develop effective strategic marketing and set your business apart
National - 24 March 2010 Today’s major challenge lies in developing a killer marketing strategy in order to cement brands for survival. We exist... [Read more]
Marketing Plan Design: How to create a blueprint for powerful marketing tactics
National - 17 March 2010 A marketing plan sets in place what you’re going to do, how you’re going to do it, who you’re going to do it for and what... [Read more]