Latest News
Business Continuity Plan for a Home-Based Business
September 2, 2010 · Leave a Comment
By Yvette Vignando, www.happychild.com.au The subject of organisational resilience and business continuity is not my area of expertise but through my executive coaching clients and colleagues I have learned some of the jargon and theory behind it. You may have heard of business continuity experts – they are people who advise businesses on anything from disaster recovery and insurance to identifying business outputs and risks to them, and how to keep revenue flowing if there is a disaster or crisis. A business continuity plan sets out how your business could recover from a disaster or... [Read the full story]
Business Tips
Guerrilla Marketing + Social Media = Amazing Results
August 3, 2010 · 2 Comments
How do you apply the time-proven strategies of guerrilla marketing to the new media landscape? How do you measure your social media results? Why should you social media be part of an integrated plan, and just how DO you put together a social media plan that is true guerilla-style, and produces results. Today at 12.00pm AEST Jay Conrad Levinson, the father of Guerrilla Marketing and his co author Shane Gibson are my guests on BOOKED for Lunch. BOOKED for Lunch are free lunch-time webinars with the world’s leading business book authors and thinkers. During the webinar we’ll... [Read the full story]
Marketing
Does your marketing need a shakeup?
August 24, 2010 · Leave a Comment
Right now I’m reading Marketing Lessons From the Grateful Dead, a new book by David Meerman Scott (author of bestseller “The New Rules of Marketing and PR”) and Brian Halligan (founder of Hubspot). I’ve learned that: I should watch but don’t follow my competitors Create a unique business model Rethink my marketing department Experiment at least 20% of the time My marketing DOES need a shakeup. NOT because I’m doing anything wrong, but because an innovative approach is what’s needed. And, the book has already given me tips on how to go about... [Read the full story]
Networking
Are you avoiding your paperwork?
March 8, 2010 · 5 Comments
By Alycia Edgar, Coastal Accounting Services Have you buried your head in the sand when it comes to your business financials? Do you know where your money is being spent and how much money you have earned? Or do you simply get your books done (or not – shriek!) to get your BAS out of the way, pray that you don’t owe any money and get back to being busy? Are you afraid of knowing exactly how your business is going? I love that saying “feel the fear and do it anyway”, because at least if you do know the hard facts, you’ll be able to make changes. And you never know, your... [Read the full story]
Productivity
Guerrilla Social Media Marketing: Engagement is Key…Simple Enough?
August 17, 2010 · Leave a Comment
By Laura Thomas, Intern at Australian Businesswomen’s Network Do you think of yourself as a Guerrilla Marketer? During the 3 August BOOKED for Lunch webinar, Guerrilla Social Media Marketing, Jay Conrad Levinson and Shane Gibson expanded on how social media is changing the game of guerrilla marketing, how to measure your return on investment of social media and four important weapons for social media marketers. Over the years, guerrilla marketing tactics have changed and evolved. Television was the beginning of guerrilla marketing tactics, then came the Internet, and now social... [Read the full story]
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Business Spotlight
Businesswomen’s Debate – Do Nice Girls Finish Second?
by Suzi Dafnis For the last 12 years, the Australian Institute of Management’s Women in Management Debate has been a great way to network with and learn from sharp business... [Read more]
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- How relevant is Email? An interview with Justin Premick – Director of Education Marketing – AWeber
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- Featured Podcast: Music Industry’s PR Maven, Ariel Hyatt
- Meet Marketing’s No-Bull Maven
- A Fashion Designer’s Planned Success – Interview with Leona Edmiston, Australia’s Frock Queen
- How MentorNet helped retailer Sarah Ladyman overcome business challenges
Recommended Resources
Authors tell businesses owners to break rules and lose control to get ahead!
The Australian Businesswomen’s Network will host Marketing gurus and lifelong ‘Deadheads’ David Meerman Scott and Brian Halligan, authors of new book Marketing Lessons from... [Read more]
More Great Resources
Featured Video
Upcoming Events
Increase Your Visibility – How to build your personal brand through networking, social media and publicity
National – 20 October Increasing your visibility is a key goal for many business owners. It’s been said that who knows you is more important... [Read more]
Happy At Work – Strategies for a more engaged, productive work life.
National – 21 September If you ask people what they want more of in life, often the answer will somehow relate to happiness. Happiness at work is... [Read more]
BOOKED for Lunch – Power Friending by Amber Mac – Free Webinar
National – 22 September 2010 When it comes to social media, whether it’s Facebook or Twitter or the latest video blog, the tools evolve quickly,... [Read more]