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Publicity for Your Business: How to Make a Good Media Relationship Great
May 16, 2012 · Leave a Comment
By Johanna Baker-Dowdell, Strawberry Communications Anyone who has ever tried to generate publicity for their business will know it doesn’t happen overnight; it’s more of a slow burn. Of course there are ways to get noticed quicker, like pulling a huge publicity stunt like climbing up to place a banner on the Harbour Bridge for instance, but for those without that sort of bravery – or budget – a better way to speed up the process is to establish a great relationship with key journalists at the media outlets you want your business to appear in or on. Here are seven... [Read the full story]
Business Tips
Dealing With Journalists: Be on the Ball to Kick Some Media Goals
May 11, 2012 · Leave a Comment
By Kerry McDuling, McDuling PR When distributing a media release or contacting the media with a newsworthy story, it is important to remember that the media work to very tight deadlines and may require your input at short notice. Your ability to provide the information they require on time will ensure you remain a preferred contact on your topic of expertise in the future. Being Immediately Contactable Provide your contact details on the media release and on the email in a prominent position (e.g., at the top of the media release and on your email signature). A landline, a mobile phone... [Read the full story]
Marketing
The Benefits of Social Media for Your Business: Crash Course
May 15, 2012 · Leave a Comment
The Australian Businesswomen’s Network’s new Social Media Crash Course will help you to get started in social media and know what is best used for. This two-part online workshop is an easy way to learn about Facebook, Twitter, LinkedIn, blogs and YouTube — and how you can use these social tools easily to drive great results for your business. Social media is more than just a buzzword. It’s how we engage with friends, but can also be how we find new jobs, clients and suppliers, do research and market ourselves and our business. This two-part online training course... [Read the full story]
Productivity
Productivity Tip: Don’t Waste Your Wasted Time
April 28, 2012 · Leave a Comment
By Michele Connolly, Get Organized Wizard This month, I’ve been running a 30-Day Weight Loss-athon. In putting together the daily posts, it’s struck me that many of the strategies I’m applying to weight loss also work for business productivity and time management. In fact, my favorite weight-loss strategy, ‘splurge strategically‘, involves saving your ‘naughty’ calories only for your favourite treats, and saying no to all the rest. I think this strategy applies equally well to business productivity. Um, how? you ask. Well, it works like this. Most... [Read the full story]
Career
Map Out Your Future with a Career Plan
May 8, 2012 · 2 Comments
By Susan Wareham McGrath Just as you might drive aimlessly around an unfamiliar area if you don’t have a map, you run the risk of drifting aimlessly throughout your working life if you don’t have a career plan. But the stakes are much higher in that case. A career plan is basically a strategic plan for your career. And they’re as important for business owners as they are for employees. Your career plan can be as simple or as complex as you like, but if you’ve never written one before, you might find it useful to start in the simplest way – with a “Career Plan on a Page”... [Read the full story]
Social Media
The Benefits of Social Media for Your Business: Crash Course
May 15, 2012 · Leave a Comment
The Australian Businesswomen’s Network’s new Social Media Crash Course will help you to get started in social media and know what is best used for. This two-part online workshop is an easy way to learn about Facebook, Twitter, LinkedIn, blogs and YouTube — and how you can use these social tools easily to drive great results for your business. Social media is more than just a buzzword. It’s how we engage with friends, but can also be how we find new jobs, clients and suppliers, do research and market ourselves and our business. This two-part online training course... [Read the full story]
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Business Spotlight
Lessons Learned from Steve Jobs
By Kristy-Lee Johnston, Footprint Recruitment I wrote this blog post on 6th October 2011, after the passing of Steve Jobs, but never posted it. After watching the documentary... [Read more]
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Recommended Resources
Dealing With Journalists: Be on the Ball to Kick Some Media Goals
By Kerry McDuling, McDuling PR When distributing a media release or contacting the media with a newsworthy story, it is important to remember that the media work to very tight... [Read more]
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Social Media for Business – NEW Course
How do you get started in social media and what is it best used for? Social media is more than just a buzzword. It’s how we engage with friends,... [Read more]
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MentorNet will help you get there! Consider the Top 10 Benefits of the MentorNet mentoring and training program for businesswomen: Comprehensive... [Read more]
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