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If your business came to life as a person, what would your customers think?

January 27, 2012 · Leave a Comment 

By Vivienne Kane, Minuteman Press Prahran When you think Virgin, you think Richard Branson. McDonalds – Ronald McDonald. Victoria Bitter – a tradie in a singlet and stubbies. Have you ever thought what your business would be if it came to life in human form? What are the values and impressions you’d like to project? Would you be a cool Gen Y with a couple of tasteful tatts and slightly out there dress sense? Or possibly a well groomed corporate type in a pinstripe suit? Or maybe a grey haired lady with a nana trolley? Would you be old or young, conservative or cutting edge, middle... [Read the full story]

Business Tips

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If your business came to life as a person, what would your customers think?

January 27, 2012 · Leave a Comment 

By Vivienne Kane, Minuteman Press Prahran When you think Virgin, you think Richard Branson. McDonalds – Ronald McDonald. Victoria Bitter – a tradie in a singlet and stubbies. Have you ever thought what your business would be if it came to life in human form? What are the values and impressions you’d like to project? Would you be a cool Gen Y with a couple of tasteful tatts and slightly out there dress sense? Or possibly a well groomed corporate type in a pinstripe suit? Or maybe a grey haired lady with a nana trolley? Would you be old or young, conservative or cutting edge, middle... [Read the full story]

Marketing

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If your business came to life as a person, what would your customers think?

January 27, 2012 · Leave a Comment 

By Vivienne Kane, Minuteman Press Prahran When you think Virgin, you think Richard Branson. McDonalds – Ronald McDonald. Victoria Bitter – a tradie in a singlet and stubbies. Have you ever thought what your business would be if it came to life in human form? What are the values and impressions you’d like to project? Would you be a cool Gen Y with a couple of tasteful tatts and slightly out there dress sense? Or possibly a well groomed corporate type in a pinstripe suit? Or maybe a grey haired lady with a nana trolley? Would you be old or young, conservative or cutting edge, middle... [Read the full story]

Productivity

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How to get Everything Done Before Christmas

December 20, 2011 · Leave a Comment 

By Suzi Dafnis, Australian Businesswomen’s Network It seems that the clock has been put on high-speed and time before Christmas is moving at double speed. I know my list of things to do ‘before Christmas’ seems to be on the increase and, frankly, causing me some stress. So, I decided to break it down and get a handle on it. And to get EVERYTHING done. Yep. Everything. Here are my steps for getting everything done before Christmas. And, it involves making a list and checking it twice… 1. Make a List In David Allen’s book, Getting Things Done, he recommends we... [Read the full story]

Career

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Four Ways to Improve Your Business Pitch

January 24, 2012 · 1 Comment 

By Suzi Dafnis, Australian Businesswomen’s Network If you had to get up tomorrow, or a week from now, and pitch your idea to an audience, how would you go? James Stevens, Roses Only, Lindley Edwards, AFG Venture Group and Suzi Dafnis, Australian Businesswomen's Network Dell Women’s Entrepreneur Network (DWEN) recently gave four women the opportunity to pitch in front of a panel of judges (Dragons’ Den style) and an audience of about 60 other business owners. These four entrepreneurs weren’t pitching for money, but were none-the-less expected to do their best to convey... [Read the full story]

Social Media

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Is this Social Media Myth Hindering your Business Results?

January 13, 2012 · Leave a Comment 

By Suzi Dafnis, Australian Businesswomen’s Network I often speak with small business owners about the value in using social media and some of them respond with social media myths, stories that are just not true. These myths are an unnecessary obstruction that prevents them from implementing the power of social media in their business. The common myths I hear are that social media is too time-consuming, that it’s just a distraction from doing business. The myth that I hear most often, and which I want to address today – is that it’s hard to justify the ROI. How to get a good... [Read the full story]

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