Latest News
The Power of Symbols for your Brand
March 10, 2010 · Leave a Comment
By Cheryl Hayman, Hayman Strategy How often do we sit and think about how symbols, pictures and taglines affect our brand? Conversely how aware are we of the effect on us of our favourite brands’ symbols and other visual identity references? Are you a visual person, and does it matter? From teenagers wearing Gap and Nike brand logos to adults driving BMWs, we are drawn to incorporate brands into lives. We all draw our personality and self-image from products such as cars, homes, clothing and even recreational activities, and products always have brand logos or symbols of some kind that... [Read the full story]
Business Tips
10 Questions You Should Always Ask at an Interview
February 24, 2010 · Leave a Comment
by Kristy-Lee Johnston, Footprint Recruitment. Whilst interviews are by no means the only screening tool available when considering potential new hires, they still form an important part of the selection process and for most companies are still the screening and selection tool of choice. So how do you get the most from your interviews and ensure that despite the unreliability they can be fraught with, they generate the information you need before appointing your next hire? Make sure that some of the key information which is vital to the success of the future placement is not missed. By... [Read the full story]
Marketing
The Power of Symbols for your Brand
March 10, 2010 · Leave a Comment
By Cheryl Hayman, Hayman Strategy How often do we sit and think about how symbols, pictures and taglines affect our brand? Conversely how aware are we of the effect on us of our favourite brands’ symbols and other visual identity references? Are you a visual person, and does it matter? From teenagers wearing Gap and Nike brand logos to adults driving BMWs, we are drawn to incorporate brands into lives. We all draw our personality and self-image from products such as cars, homes, clothing and even recreational activities, and products always have brand logos or symbols of some kind that... [Read the full story]
Networking
Are you avoiding your paperwork?
March 8, 2010 · 2 Comments
By Alycia Edgar, Coastal Accounting Services Have you buried your head in the sand when it comes to your business financials? Do you know where your money is being spent and how much money you have earned? Or do you simply get your books done (or not - shriek!) to get your BAS out of the way, pray that you don’t owe any money and get back to being busy? Are you afraid of knowing exactly how your business is going? I love that saying “feel the fear and do it anyway”, because at least if you do know the hard facts, you’ll be able to make changes. And you never know, your business... [Read the full story]
Productivity
Boost your brain power and revitalise your memory
March 11, 2010 · Leave a Comment
By Catherine Pritchard, Radiance Healthcare Centre Your brain is a powerhouse! It requires a large amount of fuel in order to keep it functioning at it’s peak all day long. Stress, poor diet, deadlines and a lack of fresh air can all compromise your brain function. Use the following tips to help keep your brain and memory in tip top shape. Lecithin granules Lecithin is rich in phosphatidyl choline which has been found to be beneficial to brain function and memory. Add two tablespoons to your cereal or smoothie at breakfast. Eat regularly! Being busy is no excuse for skipping meals... [Read the full story]
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Business Spotlight
A Fashion Designer’s Planned Success - Interview with Leona Edmiston, Australia’s Frock Queen
One of the things I enjoy most about my role at the Australian Businesswomen’s Network is that I get to interview inspiring businesswomen and entrepreneurs. This month... [Read more]
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Recommended Resources
Do you speak English? Communication tips for business owners. (PART 1)
As any new migrant will tell you, the inability to communicate effectively can get in the way of opportunity. No matter how clever you are, communication attempts can be thwarted... [Read more]
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Upcoming Events
Beyond Business Planning - Revitalise your business strategy
National - 17 February 2010 Where are you now? Where do you want to be? And, how are you going to get there? These are the three questions all growing... [Read more]
How to Write a Great Business Plan
National - 10 February 2010 Writing a business plan is easier than you think. Once you clarify your vision, mission and your goals we’ll help you fill... [Read more]
Member MeetUps - Networking Events for ABN Members
At the Australian Businesswomen’s Network, we realise that sometimes the best way to network is face-to-face. I also know that a lot of time can... [Read more]