Alarming Statistics About Australia and Gender Equality
December 24, 2010
By Amy Lyden
I’ve been perusing the Fifth Annual Report on World Gender Equality which was released in October, “The Global Gender Gap Report”– no small task at 334 pages – and have been confronted by some alarming statistics.
What is this Report?
The Global Gender Gap Report is published by the World Economic Forum and was first produced in 2005. The Report analyses four critical areas of inequality between men and women in 130 economies globally, which covers over 92% of the world’s population. The four areas include:
1. Economic participation and opportunity – salaries, work participation, and access to employment
2. Educational attainment – access to basic and higher level education
3. Political empowerment – representation in governments
4. Heath – including life expectancy
I’m sure many of us would assume that Australia would rank higher than most other countries globally (certainly higher than most developing countries) in the areas of Women’s Health, Education, and even political empowerment. Economic participation and opportunity is another story which I blogged about in October.
Big Picture:
Australia scored 72% overall – which is ranked 23rd- not terrible, but lower than I would have thought. Not surprisingly, the Scandinavian countries fared well: Iceland 85%, Norway 84%, Finland 83% and Sweden 80%. Our sibling that is NZ came in above us at 78% (we hate that, don’t we?!)
Other countries that surpassed us included: Philippines, South Africa, Sri Lanka and Mozambique. And we beat Cuba, Namibia, and Mongolia only by a whisker (about 0.5%).
Australia is in fact going backward. In 2006, we ranked a much higher 15th.
By categories:
If we break up the categories for 2010 it gets worse:
- Economic participation and opportunity – Australia ranks 24th, after Mongolia, Mozambique, Moldova and Kazakhstan (yes, Kazakhstan!). NZ came in 9th.
- Political empowerment – Australia is ranked 39th. Countries like Mozambique (again!), Bangladesh, Nicaragua (really?), Angola, Nepal and Malawi all rate higher. NZ was 8th.
- Heath and survival – This is the shocker – we are ranked 73rd! In a country that I always thought had high standards of health and higher survival statistics for women we are surpassed by Kazakhstan, Moldova, Mongolia, Honduras, Mali and Guyana. This is shameful. NZ’s ranking was also very low at 91.
The good news:
- Educational attainment – Australia shares the #1 ranking with 22 other countries including Botswana, France, Iceland, NZ, UK, and the USA. We are investing in our girls and women when it comes to education. This is good. However what is worrying is that the investment in education is not pushing up the rankings of other areas of economic opportunity, political empowerment and health.
What next?
The Report claims that the world is at a unique turning point in history. That never before has there been such momentum around the issue of gender parity on a global stage. The United Nations has created a new entity for gender equality and the empowerment of women. Many multinational companies are supporting and providing opportunities for women. There is a strong movement around greater investment in girls’ education in developing countries.
There is a lot of talk about gender equity around the world. The challenge will be translating that into ACTION.
I invite you to consider how YOU might help the gender equity battle. It may be by supporting a charity focused on these issues, creating a more flexible workplace for women with children or educating your kids (boys and girls) about these issues and how they are played out globally.
We each have an opportunity to contribute to a positive change and movement toward gender equity and opportunity. Let’s get going on this now.
Sources: The Global Gender Gap Report and Optimiss Consulting
MORE GREAT BLOG POSTS BY AMY LYDEN
- Women in Leadership – We’ve NOT come a long way, baby
- ABN – The Political Parties Respond to Your Concerns
- Businesswomen’s Pre-Election Poll Results Reveal Key Issues for Government to Address in the Coming Election
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Amy Lyden - Advocacy Advisor – Australian Businesswomen’s NetworkAn entrepreneur and specialist in ecommerce and online strategy, Amy has had over 13 years of practical experience in these areas. Launching her first website in 1998 Amy was at the forefront of an online revolution without even realizing it. Within a year this site became and remains today a #1 ranking site and global community of pet lovers that attracts over 4 million visitors a year. This Australia-based business, Bow Wow Meow, now sells product online to over 100 countries worldwide. Amy sold this business in 2007 and turned her energy to the nonprofit sector. Amy is currently the CEO of Australian Scholarships Foundation, an organisation that facilitates scholarships for education and training for people who work in the nonprofit sector. Amy is the recipient of numerous business awards including the 2006 NSW Telstra Business Women’s Awards for Innovation, the 2002 National Telstra Business Award and the Leading Women Entrepreneurs of the World Grant. Amy is an Ambassador and former Chairperson for the Australian Businesswomen’s Network, an organisation that supports female entrepreneurs. Amy was also invited to serve on the Commonwealth Small Business Council, an initiative by the Federal minister for Small Business. Amy has been profiled in the following books: “Women’s Business, Women’s Wealth” by Amanda Ellis, “Female Entrepreneurs”, by Leiza Clark and “Secrets of Female Entrepreneurs Exposed!”, by Dale Beaumont. Amy is passionate about using technology to connect people globally for positive change.
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How to Successfully Advertise Your Small Business
December 23, 2010
By Nerida Gill, Admin Bandit
Advertising as we know it isn’t that old, especially when one considers running your own business is so ancient the Greeks dedicated a god, Hermes, to it.
In fact, given the first paid radio and TV ads aired in 1922 and 1941 respectively, you might have customers who are older than modern advertising forms!
I won’t even discuss the first Internet ad, which appeared in 1994, the same year the TV show Friends debuted….
What I’m saying is that advertising as it applies to your small business is still new and, what’s more, continually evolving, which means we need to be savvy and open-minded when planning an advertising strategy.
Advertising has few limits in this day and age — it can be anything from a promotional mug to event sponsorship or even some brave soul standing by the road in a chicken suit! For this post, however, I’m referring to traditional media; that is:
- Television
- Radio
- Magazines and newspapers
- Direct mail
- Cinema
- Outdoor signage
- Internet.
Why and What to Advertise
At its simplest, advertising tells a wide audience about your business and its products or services.
“What?” is a far more exciting question.
At different stages both in the year and your business lifecycle, you’ll advertise for different reasons, such as to:
- Build your brand
- Introduce new products, premises or staff
- Announces sales
- Celebrate awards, events and milestones.
Whatever you do, remember to keep your advertisements fresh and engaging by updating their look and content regularly, even if the basic message remains the same. Like most people, I love a story told over time in a series of ads — you might remember the Nescafe ads in the 1980s that teased us over a budding romance for four years.
Of course, a series of ads doesn’t have to be a multinational affair. Canberra lawn company Canturf keeps me entertained with an ever-changing array of grass-related puns on local billboards, including “Kiss my grass”, “Looks good mown eh Lisa” and “Lawngerie modeled here”.
Seeing yourself on TV or in the glossy pages of a magazine is thrilling, but let your business sense, not your ego, guide your choice of media.
Start by answering these four questions:
- Who is my ideal client?
- What personal message do I want to tell them?
- Where is my business located?
- How much money do I have to spend?
Then consider the strengths each medium. For example:
- Newspapers: reach a mass audience for short-term sales and special offers
- Outdoor signage: suits extremely simple messages or bold graphics
- Radio: listeners are captive unless they change station or switch off.
And, finally, make up a short list of specific publishers, broadcasters and agencies, and obtain a media kit for each — either download from company websites or ask sales representatives to post.
A good media kit outlines:
- Advertising growth and performance
- A summary of the idea reader/audience
- Production requirements and deadlines
- Rates (costs) for different types of ads
- Circulation/audience numbers
- Customer feedback.
Words of Warning
You need to be a bit savvy because the bottom line is that advertising funds the media, which means a sales representative’s primary ambition is to get you to sign the dotted line.
Protect your precious advertising dollars by doing your homework before you agree to any advertising contract. Ask four questions, especially with smaller, local and less-known media:
- What are the audited circulation/audience numbers; that is, those calculated by an independent source? Otherwise you could be looking at “guesstimated” or fudged figures, which are, unfortunately, rather common. If audited numbers aren’t available, ask how many copies of a publication were sold (not printed or given away), how many listeners call into a radio program or if numbers are generally on the increase or decrease.
- Who will produce your ad? If it’s an in-house film crew or graphic designer, ask for costs and examples first to make sure you’re getting quality and not just another opportunity for the media outlet in question to make money.
- Is free editorial part of the deal? Don’t actually ask this question, but take note if it comes up. Generally, unprofessional magazines and newspapers will offer this as a “bonus” — of course, it’s anything but when you have to slave away to write an article and provide photographs for free! Any publication worth its salt will pay professionals for top-notch content. Likewise, they’ll also politely decline the increasing number of advertisers who request free editorial.
- For a magazine, newspaper, radio or TV, are the articles, music, talkback or programs good? If you wouldn’t pick it up or tune in, chances are your ideal customer won’t either.
Measure the Response
Guess what most advertisers forget to do? Measure the success of their ads!
Make the most of your advertising budget and refine your advertising strategy by:
- Monitoring website and foot traffic
- Examining leads, enquiries and sales
- Creating special offers related directly to your ads
- Simply asking your customers.
MORE GREAT POSTS BY NERIDA GILL
- Corporate Blogging: Give Your Business a Free Online Presence
- Do You Really Want To Improve Your Business?
- When Bad Things Happen to Good Businesses
- How to Win Business Awards
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Nerida Gill - Admin BanditNerida Gill is the creator of Admin Bandit, a web-based accounting package designed specifically to make keeping the books easy for volunteer treasurers in community groups. After winning numerous business awards, Admin Bandit is in a growth phase after recently attracting external investment.
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Party Themes – Simple Questions to Set the Scene
December 22, 2010
The festive season is no longer escapable. Even Scrooges like me are forced to accept the fact that Christmas is just days away 
. Even a quiet social calendar is full at this time of year with Christmas parties and end-of-year-functions… all with a familiar theme – it’s the end of another year.
2010 has been an interesting year for business. The year started with renewed optimism about the economic outlook, however many sectors have found this year tough. We don’t know what 2011 will hold but we do know that resilience is required, again, to continue to survive (and ultimately thrive) as small business owners.
I often find this time of year can be quite unproductive in the small business sector, as many people move into a ‘holding pattern’, waiting until the start of the New Year to consider important foundational questions like strategies or themes for the year ahead.
Yes, it’s a busy time of year with many additional distractions, but it is also a great time to determine the focus, or the themes, for your business for the year ahead.
So ask yourself some simple questions …
- What worked for you this year?
- What do we want to do more of in the new year?
- What didn’t work so well? What would we like to do less of?
- What results would we like to produce in 2011?
- What do we want the theme or focus of our business to be in 2011?
These questions don’t require complicated answers, or time-consuming ‘strategising’. They just require some conscious thought as you wind up for another year AND to proactively set the tone for the next.
Merry Christmas to you and your family and enjoy the break …
MORE GREAT POSTS BY CAT MATSON
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Cat Matson - AlitoCat Matson ignites the performance of small business owners, their teams and ultimately their businesses through a range of robust mentoring, coaching and education programs. She is a strong advocate for practical, pithy and ‘real’ business advice and loathes the ‘one-size-fits-all’, ‘you-too-can-be-widely-successful-if-you-just-follow-OUR-system’ approach taken by many ’so-called’ business experts. Cat runs Alito with her husband Keith who provides synergistic and smart accounting expertise to their clients who enjoy having streamlined business advice across all key areas. When not working, Cat enjoys spending time with her two young boys and reading interesting business books and biographies.
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How can Oprah Winfrey’s Australia visit boost your business?
December 16, 2010
by Suzi Dafnis
Unless you were living under a rock you will have noticed Oprah-mania in Australia this last week as the Harpo (Oprah’s production company) crew and a couple of hundred audience guests from the USA were joined by thousands of super-enthusiastic Australian Oprah fans for the filming of two Oprah episodes in Sydney.
The Oprah effect (i.e. the act of Oprah bestowing love and adoration on you, your brand, your company, your product or your book) is a phenomenon few have been recipients of. This ‘blessing’ is, well, money in the bank.
I ready with interest this story by Valerie Khoo about one business owner’s experience of the Oprah effect first hand. The example is a US one, understandably.
How to sell one million books, quickly
My personal example is when, in 2000, when I was working closely with Rich Dad Poor Dad author, Robert Kiyosaki.
Robert got ‘the call’ from Oprah and was invited to be a guest on her show. The book, Rich Dad Poor Dad, had drawn attention because over 1 million copies — an incredible and enviable feat. Even more amazing, was the fact that this book had sold in huge numbers despite being self published and without the power of a major publisher.
Oprah and her team wanted to know what the buzz was about and why there were so many testimonials of average people building wealth using the Rich Dad lessons.
I was lucky enough to be invited to be on the Chicago set and in the audience for the taping of the show when Robert was Oprah’s guest. (It was a blast to watch a masterful media talent in Oprah. Anyhow… that’s all beside the point.)
Robert Kiyosaki - Author, Rich Dad Poor Dad
What happened after the show with Robert aired is … as they say… history.
The 1-million-copies-sold statistic was blown away by the many millions of sales, media opportunities, business opportunities and the fame that resulted from him being on the shown. Good stuff.
How can you benefit from Oprah’s love affair with Australia?
With two shows due to air in the US in early 2011, what impact could Oprah have on your business?
My guess is that millions of people from all over the world (the show screens in over 150 countries) will see (as she called it) a lovefest between Oprah and Australia. The world’s awareness of our country will increase very quickly.
I suspect more people will ‘Google’ Australia and this represents a terrific opportunity for Australian businesses who are found.
- What would happen if I Googled your name, or your business name today?
- What is your credibility like online?
- Is your business online? Do you have a website?
- Do you have an social network presence?
My tip (not only for the Oprah effect, but just because if you’re not doing this you’re missing out on local AND international business opportunities):
- Get online (get a website, online profile)
- Learn and really understand how to optimise your ability to be found online and how to do business online
- Look for opportunities to take advantage of the web traffic that will be coming our (Australia’s) way.
I’m excited for Australia. (Maybe we’ll stop being confused with Australia, now. 
)
Surviving the Silly Season – 10 Healthy Tips
December 16, 2010
By Catherine Pritchard, Radiance Healthcare Centre
With Christmas almost upon us the following ten tips can help get you through the silly season relatively unscathed!
- Moderation is the Key! Look for areas where you can scale back chances to over-indulge. Assess you invitations and make some decisions: which parties do you want to go to? Choose the ones that you wish to drink alcohol at and keep the others alcohol free.
- Drink a glass of warm water with 1/4 lemon squeezed into it every morning—your liver loves this!
- Take a specific liver-protecting supplement that contains St. Mary’s Thistle. This herb is specific for protecting liver cells.
- Take a good quality B vitamin or multi before drinking alcohol. The B vitamins help your liver process and detoxify alcohol. There is also some research to show that they lessen/ prevent a hangover.
- Alternate an alcoholic drink with a glass of water.
- Fresh is best! Avoid deep fried and processed canapés and starters – go for ones that have vegetables or fresh foods as their base.
- Increase your exercise to off-set your extra calorie intake: 1 standard drink is roughly equivalent to the carbohydrates in 1 piece of bread and it takes at least 20 minutes of fast-paced walking to burn it off!
- Never turn up to an event ravenous! Make sure you maintain your protein intake throughout the day. If this has been a challenge for you, make sure you have a protein rich snack before heading out.
- Go for weight maintenance rather than focusing on weight loss – be kind to yourself. Set yourself realistic and achievable goals around your health and weight.
- Practice “Hara Hashi Bu” – A Japanese saying that translates to: ’Eat only until you are 80% full’. While it can take some practice, it will prevent you from consuming unnecessary calories. It’s the ultimate practice of moderation!
MORE GREAT BLOG POSTS BY CATHERINE PRITCHARD
- 5 Super Foods for Super Business Women
- Core Nutrient for the Busy Woman
- Counting sheep is over rated!
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Catherine Pritchard - Radiance Healthcare CentreCatherine is a scientific naturopath who is experienced in working with business women to increase their energy, motivation and productivity. Her innovative programs are based on the latest research and incorporate simple dietary changes so that you can get the most out of each and every day. Prior to commencing her career as a naturopath almost 10 years ago, Catherine was an industrial chemist in an oil refinery. Her scientific background caused her to seek out the latest technology to assess your health, energy and vitality. In conjunction with a thorough assessment, these state of the art tests allow her to personally prescribe you the most suitable nutrients that will make the greatest impact on your health and wellbeing.
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Great Communication – Planned, Simple and Clear
December 15, 2010
by Caroline McAuliffe, Execonnect
Management communications can go askew for many reasons, from simple bad timing to a complex series of misjudgments. Following are seven tips managers can address in their efforts to convey important information to their team. These are valuable guidelines for any manager who has ever had to deliver difficult or controversial information to those who stand to feel it’s impact the most.
1. Do some research first
Any controversial decision can engender rumours, anxiety, and resistance. So rather than announcing a controversial decision to the entire group, first do some research with some people one-on-one. Learn who will object, and their reasons why. Decisions about change are the most charged— reorganizations, changing goals, and the departure of key employees create uncertainty, and uncertainty generates anxiety. To forestall anxiety, open a dialogue with some key people. Outline the issue or impending change. Then address the concerns raised in response. Is there uncertainty about the future? Share the scenario you expect will unfold.„ Does the reorganization jeopardize a project? Share plans for keeping it afloat. Demonstrate that you understand the concerns, keeping in mind that you can address emotion better with emotional intelligence and body language rather than just words. Make sure you convey concern and empathy.
2. Don’t lie
Some lies or partial truths can be well-intentioned. Certain topics must remain confidential whilst under discussion. But be careful how you keep secrets. If people know you’ve lied, you will lose their trust forever. If people suspect you are lying they will doubt your sincerity and perhaps look for a new job with a boss whose intentions one can trust. Lying could cost the company a valuable employee. Rather than lie, train yourself to respond, “I’m not free to comment” or “I can’t answer that fully right now,” when asked about confidential or sensitive topics. Consistency is important.
3. Don’t ignore the perception of power
Surprised that you never hear bad news until it’s too late? Don’t be. The more perceived power you have, the less you’ll hear about problems. It’s human nature: problems are altered and softened as they ascend the corporate hierarchy, with each messenger seeking to soften the blow. If you want an honest assessment of a problem, seek out bad news. Welcome it and when it comes, show your appreciation. Conversely, messages are magnified as they travel down the hierarchy. If you look pained during a presentation, everyone will “know” you hated the presentation (or worse—the presenter). No one will think to blame the ham sandwich you ate too fast before you came to the meeting. Jokes are especially dangerous. If you joke, “If you’re not here Sunday, don’t bother coming in Monday,” your team may well not be sure whether you are joking or not. You can put a lid on rumours by using plain, simple language. End meetings by reviewing your reactions and next steps. For example, let them know how you value the analysis and although the trend is disturbing you wish to review at a scheduled time and date in the next couple of days and make the appointment in all your diaries.
4. Underestimating your audience’s intelligence
It’s tempting to gloss over issues because “people won’t understand.” Why explain a reorganization when you can simply say, “Here’s the new org chart”? But that’s a cop-out. Front-line employees may not be masters of organizational design, but they deserve to know the rationale behind changes that affect their lives. If you think your people won’t understand something, remember it’s your job to explain it to them. Many managers like to gloss over problems when motivating their teams. But if things aren’t going well, those teams are probably well aware of the problems. In fact, they’ve probably known about them longer than you have. Rather than avoiding the situation, enlist their skills in finding solutions.
5. Don’t promise what you can’t deliver
When making a promise to your team be sure that you can deliver. Even if you fight their corner and get a compromised outcome your people won’t appreciate it. In fact, they can be downright resentful. How could they be so insensitive to all your hard work, you ask yourself? Simple. You promised them an outcome. You want them to appreciate how hard you tried, but they wanted a specific result. Since they didn’t get it, they can’t see past that fact.
6. Choose the appropriate form of communication
E-mail is great for conveying information, but don’t use it for emotive communications; e-mail messages are too easy to misconstrue. If you’re squirming while reading an e-mail, leave your computer and deal with the situation in person or by telephone. Although it takes longer and is less efficient, it’s great for discussing issues where you can respond directly to the listener’s reaction, and you can use your tone of voice and facial expressions to control your message. “I’m sure you did a great job” could be read sarcastically in an e-mail, but the same words can be delivered sincerely in person with the right tone of voice. Furthermore, some people are listeners, while others are readers. Listeners won’t focus on written memos but are great in conversation. Readers write great memos and are also glad to read them, but conversation sometimes fails to fully engage them. If you talk to a reader or write to a listener, your message might not get through. Don’t be afraid to ask people how they prefer to receive information; most people know the answer. If they don’t, a little attention on your part will reveal what works best. (And for some people, it’s a combination of the two.)
7. It’s also about what you DON’T say
What you don’t say may be sending as loud a message as what you do say. If you don’t give praise, people get the message they’re unappreciated. If you don’t explain the rationale behind decisions, the message is that you don’t trust them. And if you don’t tell people where the company wants to go, they don’t know how to help it get there. By their very nature, mistakes of omission are hard to uncover. Review your major goals and the communication that’s needed to support those goals. Ask what message may have been sent by your silence so far. And be willing to ask people, “What messages are you getting from me?”
MORE GREAT POSTS BY CAROLINE MCAULIFFE
- Tap into the Great Leader in You
- Engaging People in a Culture of Responsibility
- Interviewing for Emotional Intelligence
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Caroline McAuliffe - ExeConnect and Virtual AngelsCaroline is currently founder and director of ExeConnect, a boutique firm specialising in assisting organisations to identify, develop and retain executive and senior management talent. Caroline is also, the founder and director of niche employment firm, Virtual Angels, specialising in the provision of virtual, part-time and permanent business support resources provided to SME clients using a flexible, economical and efficient “Pay as You Grow” model.
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Dynamic Tips For Small Business – Video
December 14, 2010
What should small business know right now to be successful? We asked Jen Bishop, publisher of leading small business publication, Dynamic Business Magazine.
In this interview, which is part of the In Her Shoes series presented by BNet and the Australian Businesswomen’s Network, Jen reveals why it is important for businesses to consider their online presence, and draws on her professional knowledge to offer advice to enhance their online presence.
She also explains how she managed to rebrand Australia’s best known small business magazine successfully and what small businesses should be doing now to stay ahead.
Watch the interview with Jen Bishop.
BONUS: Subscribe to Dynamic Business at a special rate of just $2 an issue delivered at dynamicbusiness.com
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About the In Her Shoes seriesIn Her Shoes is a regular video series presented by the Australian Businesswomen’s Network and BNet.com.au. Each interview features an inspiring businesswoman and her strategies for success. New episodes are released regularly. Become a Community Member for regular updates. StartUp and Growth Members get updates automatically. |
Find a Mentor. Grow Your Business.
December 13, 2010
by Yvette Vignando, www.happychild.com.au
There comes a time in every start-up business owner’s development when:
- relying on your own skills and knowledge is not enough
- bouncing ideas off your loyal friends and family has its limits,
- you crave the input of an expert and fresh pair of eyes for your now superseded business plan, and
- you know that with the injection of someone else’s intellectual capital, your business would get the boost it needs to the next level of operation.
This is one of the times in business growth when it is valuable to seek a mentor. I’m proud of the progress so far with growing my online business and I still have energy, ideas and plans. But I am ready to grow again so I want to find a mentor with the right mix of skills and interests to support and guide me through the next stage of business growth.
It was the Australian Businesswomen’s Network’s Mentornet program that actually gave me the framework I needed to plan and launch the happychild website, so I have first-hand experience of the value of mentoring.
I’ve been fortunate to have a colleague introduce me (via email) to a prospective mentor and I am now waiting with anticipation to meet him. Most business owners would benefit from the input of mentor or two, and as it’s on my mind, I thought I would share some tips about finding a mentor.
What Kind of Mentor Do I Need?
- Successful in having run, started up, sold and/or grown a business; it’s ideal if this was done in an industry with some similarities or connection to yours.
- Sufficient time available for the level of contact you may require.
- Skills, knowledge and experience different to yours in order to be a complementary support to your business growth.
- An interest in developing and mentoring others and possibly also growing businesses via seed-funders and investors.
- High level verbal and written communication skills and a high level of emotional intelligence.
How Do I Find a Mentor?
- Ask people in your business and social network for their ideas and suggestions.
- Read industry and business media online and offline to identify people who have succeeded in growing a business with similarities to yours, for example: online, retail, wholesale, media.
- Read blogs by business people and blogs and websites that cover entrepreneurialism, an example in Australia is Smart Company and the relatively new Startup Smart . Find people who have spoken about their interest in mentoring or growing businesses.
- Enrol in a formal mentoring program for a taste of the benefits. Examples are the ABN Mentornet, Small Business NSW Mentoring (and other state governments have similar), NSW Women in Business Mentor program (and similar in other states).
For another interesting article on mentoring, take a look at this article on mentoring and role-modelling by BRW’s Jeanne-Vida Douglas in which the ABN’s Mentornet program is mentioned.
MORE GREAT BLOG POSTS BY YVETTE VIGNANDO
- The Profit Principle: A New Book and a Great Resource
- Delegation for Small Business – A Necessary Investment
- Business Continuity Plan for Home Based Business
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Yvette Vignando - www.happychild.com.auYvette is pursuing her passion – to take action that helps children develop great social and emotional skills as a foundation for a happy and successful life. Formerly a lawyer and then successful executive coach specialising in Emotional Intelligence, Yvette was encouraged by her experience of MentorNet to launch her business – a website for parents that publishes practical and engaging information about raising children with emotional intelligence. Yvette looks forward to sharing the challenges and successes of her experience as she navigates her way through the adventures of launching a website, and tackles online sales and marketing, an evolving business plan, and the growing universe of social media. Yvette hopes that by following her personal and professional development as an entrepreneur you will also be inspired to follow your passions.
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Business 21C Podcast – Networking Special
December 9, 2010
Business 21C is a vibrant community that comes together around common interest in dynamic new ways of thinking about business, innovation, creativity, design and integrative thinking.
The Australian Businesswomen’s Network’s Suzi Dafnis and member Dominique Antarakis of The Copy Collective were part of a recent episode of the network’s podcast.
The topic – Networking.
- Has it moved on, and if so, how?
- Did it just get a bad name?
- And, what role does social media play in the area of networking.
Thanks to the team at Business 21C for the opportunity to be part of the show.
herBusiness Podcast Recommended in NETT Magazine
December 9, 2010
The Australian Businesswomen’s Network’s iTunes channel, herBusiness (a fortnightly program that features interviews with inspiring businesswomen – and some men) is featured in the December issue of NETT Magazine, a monthly print title devoted to helping entrepreneurs learn how to further their businesses both online and in the real world.
The herBusiness podcast can be found in the Australian iTunes store as well as in the US iTunes store . Recent interviews include:
- Jeanne-Vida Douglas, coauthor of The Profit Principle
- John Dee, Founder of Planet Ark
- Amy Smith, Managing Director of Jenny Craig
Subscribe to the channel on iTunes, or Become A Community Member and get news of new interviews as they become available.
