Thank You for Making Us a Finalist in the Best Australian Blogs Competition!
April 30, 2011
As reported in The Australian, our very own herBusiness blog, the official blog of the Australian Businesswomen’s Network (ABN), has been named as a finalist in the 2011 Best Australian Blogs Competition.
It is an honor to be a finalist alongside so many outstanding business blogs, and we would like to thank you for your continued support.
The competition is an initiative of the Sydney Writers’ Centre, and winners will be decided by a judging panel from the Centre.
The contest also includes a People’s Choice Award. If you would like to vote for us in the People’s Choice category, simply visit the Voting Page here and look for “herBusiness – Suzi Dafnis” (the blogs are listed in alphabetical order).
Best wishes,
Suzi Dafnis
How to Maximise the Value of a Business Conference (Even If You’re Shy!)
April 29, 2011
Julia Palmer of the Business Networking Academy has attended thousands of business conferences. She helps people learn how to build strategic networking skills so that the cost of a conference does not go to waste.
“One of the first things we want to look at is ‘What do you need to get out of the event and who do you need to meet?’” Julia recently said at Kochie’s Business Builder’s Boot Camp in Sydney. “You can meet your colleagues and catch up with them any time, so you need to be a little bit more strategic when it comes to maximising the outcome or the value of a conference like this.
“We’ve had some amazing entrepreneurs, incredible speakers, great sessions and amazing sponsors here. If you look around, everything you need for small business is actually here, and yet a lot of people won’t maximise that. You have to say, ‘Okay, I’m here. How can I feel more comfortable and confident to actually meet these people?’ The more strategic you are, and the more tools you have, the more comfortable you get over time.”
Even shy people can learn how to maximise the value of a business conference through savvy networking, Julia explained: “I actually think shy people network better than the overt ‘card collectors’. Shy people should get very excited by this — because shy people are good at listening. I think the key thing with shy people is to arrive early to a room so that you’re not overwhelmed by walking in and seeing lots of people. If you’re there early, a lot of people actually come up to you, so it does take the pressure off a little bit. And at the end of the day, if you have a strategy, you do feel more comfortable, regardless of whether you’re an introvert or extrovert. The key is to have that strategy and get out of your comfort zone. The relationships you make at conferences help take your business to the next level, and we’ve got to keep that vision in mind.”
“I love technology. I think it’s an enabler and a great resource. However, I think we’ve become too technologically focused when it comes to networking. There’s a big presence of social media and we need to find that balance.
Julia also explained that although social media is great for networking, it should not overshadow face-to-face connections: “I love technology. I think it’s an enabler and a great resource. However, I think we’ve become too technologically focused when it comes to networking. There’s a big presence of social media and we need to find that balance. The great thing about social media is that you can use it to say, ‘I’ll see you at this conference.’ Then you’ve got to follow through with the face-to-face to take that relationship to the next level. I do think social media has a place, but I think we need to find the right balance and make sure that we don’t dismiss the face-to-face side because that’s where to really get the trust, and the deeper conversations happen face-to-face.”
Enjoy this interview with Julia Palmer!
Kochie’s Business Builder’s Boot Camp was supported by the Australian Businesswomen’s Network.
Related Links:
Business Networking Academy
Kochie’s Business Builder’s Boot Camp
3 things Ita Buttrose can teach us about business
April 28, 2011
By Amanda Falconer, Sydney Small Business Centre
If you think that the main thing you can learn from Ita Buttrose is how to dress well and maintain grace and poise under incredible pressure, think again. Here are three things you can learn from Ita Buttrose about growing your small business.
As I watched Asher Keddie playing Ita Buttrose in ABC-TV’s Paper Giants – the birth of Cleo, I was literally moved to tears. What an inspiration Ita was – and is. And what a great marketing brain she has. Now if you’re wondering what on earth that has to do with growing or marketing a small business, then in just a moment I’ll tell you.
1. Know your customer
Remember when Ita was writing the first letter from the editor? She was able to be very specific about the person the magazine was for. It wasn’t just for women as one big group, it was a specific kind of woman…
“We decided that you were an intelligent woman, who’s interested in everything that’s going on, the type of person who wants a great deal more out of life, like us. Certain aspects of women’s lib appeal to you, but you’re not aggressive about it. And again, like us, you’re all for men as long as they know their place…”
2. Know your competition
Remember when it was the anniversary issue? And Ita bought a copy? Kerry Packer said why are you giving Fairfax 60 cents of your money?
Remember when Ita was fighting the anti-pornography lobby? She made sure that she knew what they were doing – in all its intimate detail. Knowing her competition was one of the things that helped her find the gaps and the difference.
3. Stick to your guns but don’t get stuck in a rut
Remember when Kerry wanted Ita to sack two people? Remember when he argued with her about the centrefold? And remember when Ita wanted to put Barry Humphries as Dame Edna on the cover? (This was a move that resulted in 250,000 copies of the magazine being sold too.)
In all these instances – and there were lots more – Ita stuck to her guns. OK she did sack the art director, but even as she did that, she spoke a universal truth.
“Things change, magazines are dynamic things.”
The same is true of most business.
Just like Ita, you also need to know your customers, your competition, when to stick to your guns and stay consistent and when to evolve and experiment. If you do, you’ll have all the ingredients for growth.
MORE GREAT BLOG POSTS BY AMANDA FALCONER
- Using a shopping list to grow your small business
- Small business growth: adding the commander’s intent to your plan
- Are you running your business like a young puppy?
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Amanda Falconer – Sydney Small Business CentreAmanda is passionate about SMEs and marketing. To her, marketing is a story. Your brand is an experience. Why not make it authentic, clear and consistent? Not to mention relevant and compelling to a targeted group of customers. The thing is, most people don’t really know what marketing is. And if they do, they’re not driving it. Having finally left corporate marketing Amanda is keen to share what she’s learned over the last 20 years – and that’s not just marketing theory but its application to real business situations. Amanda is also committed to helping business owners take the driver’s seat of their own marketing strategy. You can download free reports, white papers and even the Marketing Blueprinting Manual from her website.
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Boldly Going Where Others Don’t
April 27, 2011
By Cat Matson, Alito
I endured a remedial massage last week. And I mean endured. It was at times excruciating… where the best I could do was breathe through the pain of someone trying to take my pain away. At the end of the hour, the treatment had worked. The headache I had tolerated for two days was gone, movement had been restored to my neck and my back and shoulders felt the lightest they had felt in ages. The therapist had given me what I needed (a hard-core body work session which untied the knots in my back)… not what I wanted (a relaxing massage which would temporarily make me feel better). She boldly went where few other therapists go… she gave me what I needed and trusted her professional experience to make that decision.
As a business owner, do you give your customers or clients what they need… or what they want? Are you BOLD in your suggestions… or are you polite, agreeing to provide the solution that the customer thinks they want?
It’s not an easy task, to tell a customer what they need is different to what they want… but gee, it’s refreshing (for supplier and customer alike!). The therapist last week didn’t ask me how I liked my massage, she simply determined the best course of action and went for it, only saying to let her know if it got ‘too much.’
Tips for being bold:
- Offer your expert opinion as expert opinion – not with excuses or diminishing phrases like ‘what do you think?
- ‘TRUST your expert opinion. Customers pay other people to do things they can’t do – they are paying YOU to do things they can’t do.
- Conduct a needs analysis first – ask questions that go beyond what the customer is saying they want… discover what they need. Questions that start with ‘why‘ are perfect for determining needs.
So … be BOLD – stand out from your competitors and BOLDY go where they won’t. Your customers will appreciate it.
Your turn …
When have you been given what you NEEDED by a supplier, not necessarily what you wanted. Did you appreciate the bold approach?
Are you BOLD with your clients or customers? If so, why? If not, why not, what holds you back from being bold?
MORE GREAT POSTS BY CAT MATSON
- Games Your Customers WANT You to Play
- Done! It’s time to get things finished and ‘shipped’.
- Strategy. What is it? Really.
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Cat Matson - AlitoCat is a Business CATalyst, sparking ideas for peak business performance. With a keen interest in strategy, marketing, social media and personal effectiveness, Cat works with clients to have their business firing on all cylinders. Appalled by the notion of ‘silver-bullet’, ‘one-size-fits-all’ approaches to business success, Cat works with savvy business owners to connect the RIGHT resources with the RIGHT strategy to produce the desired business outcomes. When not working, Cat enjoys time with her 2 young boys, her husband and exploring the ever-evolving possibilities of social media. She is a connection junkie – getting a buzz out of connections both on- and off-line and is often seen with iPhone to ear and iPad at fingertips.
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Overwhelmed by Your Own Deadlines? Think Again.
April 21, 2011
By Yvette Vignando, www.happychild.com.au
One of my favourite magazines is Scientific American Mind. Not your typical business magazine. I read it because I am fascinated by how, why and what people think and I like to learn about the brain science behind it. I also read it because it sparks ideas for articles on the happychild website. But often the articles have a relevance to business development; this month my attention was caught by the article called “Looming Deadlines: How the pressure of a due date distorts our perception of time.”
Psychological scientists at Swansea University have found that the more complex a task, the closer the deadline ‘feels.’ The researchers conducted a variety of experiments all indicating that even when deadline dates are identical, a more complex task will always ‘feel’ like it is looming closer than a less complex task.
In small business, and especially in the start-up phase, the tasks are numerous; many of them are complex – and you are trying to complete most of them yourself. With nobody to delegate tasks to, it’s no wonder that entrepreneurs feel swamped. I have this feeling frequently. The Scientific American Mind article reports that there may be an upside to these feelings of being overwhelmed – if deadlines feel closer and more rigid for a complex task, we are more likely to pay attention to them; apparently this feeling makes us more conscientious and might help us respond better to the challenge.
So I have been thinking about how to use this information. It is definitely worth looking into systems, planning strategies and the expert advice available on how to better manage time and tasks. But it’s also important to manage the mental stress associated with the busy life of the entrepreneur. If you read Gary Vaynerchuk’s book, Crush It (which I love – and I wrote about it here ….) you could be forgiven for feeling inadequate for not staying up all night and beating those deadlines. But in fact most of us also need sleep, exercise and relaxation to keep happy and well. If you have those last three habits under your belt, then I’m going to suggest one more thing: Make the complex tasks less complex.
If you feel overwhelmed by a series of complex tasks and their deadlines, the best approach is to think about them differently. One complex task can be divided into a number of less complex tasks with a number of different deadlines. Using this process is more satisfying as you can check off parts of the larger task and feel a sense of accomplishment as you do this. Instead of focusing on the more complex task due next month (getting your tax return documents and records ready for your accountant), you could focus on a simpler task (collating all your charitable deduction receipts) with a shorter deadline. You have less stressful ‘distorted deadline’ pressure and you are still working towards the same task in the end.
Because the research indicates that task complexity distorts your sense of time and makes you ‘feel’ as if the deadline is looming, your new approach means you’ve used brain science to improve your business. I would be interested to know if you try this strategy.
MORE GREAT BLOG POSTS BY YVETTE VIGNANDO
- Blogging for Startups – Do You Blog?
- Begin it Now – a Entrepreneur’s Quick Guide to Procrastination
- 5 Things I Did Not Know About Being an Entrepreneur
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Yvette Vignando - www.happychild.com.auYvette is pursuing her passion – to take action that helps children develop great social and emotional skills as a foundation for a happy and successful life. Formerly a lawyer and then successful executive coach specialising in Emotional Intelligence, Yvette was encouraged by her experience of MentorNet to launch her business – a website for parents that publishes practical and engaging information about raising children with emotional intelligence. Yvette looks forward to sharing the challenges and successes of her experience as she navigates her way through the adventures of launching a website, and tackles online sales and marketing, an evolving business plan, and the growing universe of social media. Yvette hopes that by following her personal and professional development as an entrepreneur you will also be inspired to follow your passions.
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A survey isn’t the only way to capture information
April 20, 2011
By Kate Tribe, Tribe Research
There are many times in your customer’s journey when you can capture information to help you to understand them better – both individually and in terms of your whole business. Here are 4:
How did they find out about you?
Find out early how they found out about you. You might have many contacts in your database that become customers from one marketing source, clearly it’s one you need to keep. If it was a referral, have you thanked them? Are you storing who your referrers are so that you can analyse the types of customers they are sending to you? You might also spend a lot of time and/or money on another source that is bringing you contacts but not customers. Often your perception isn’t reality, which is why collecting data and periodically analysing it will help you to be clear about the facts that you can then use to make business decisions. Additionally, collecting this information in a survey could be different due to recall bias.
Are they profitable?
If they keep coming back to you, so have the advantage of being regular, but you can’t charge them in a profitable way, then you need to say good-bye. You will only know this if you collect information about how much time you spend working on their needs as well as how much they pay. Use your accounting package’s time billing component if you’re a service-based business so that you can see how much time you and your team spend on a client. This is especially important when you provide fixed priced quotes and then do the work, or if you have a policy that you don’t charge for all those 5 minute calls. It doesn’t always take what you estimated at the beginning.
Are the payment terms good for both parties?
In the product sector, a customer generally pays in advance or on delivery, however the business has already paid for much of the cost of the product and storage related to it until the customer decides to buy it. The service sector is a little trickier in terms of payment terms. It can be negotiated for payment at the end, deposits, full up-front and many other combinations. What is important is finding a balance where the customer will be happy about the terms but is also good for your cash flow. It also isn’t just about the invoicing, it is when they pay the invoice. Keeping track of the number of days customers take to pay in previous jobs will assist you the next time you set up a contract with the client.
Can you find a special marketing angle?
Tribe Research helps many business owners, so one way that we keep in touch is to send a birthday card in the month that they registered their business. The information is publicly available, easy to find and enter into a database – and then a report can be created on a monthly basis. I believe business owners should be celebrating these mile stones and often forget to do it, so the card is a good prompt. What new way could you connect with your customers and prospects in an unexpected way?
Store it in a database
Firstly, relying on your brain to remember all of it, puts a lot of pressure on your brain that could be used in a better way. More importantly, as soon as you hire staff (or sub contractors, or suppliers that assist with administration), if it is only in your brain, it will be very difficult for them to help you.
Secondly, storage allows you to cross analyse information. You can compare: how they found out about you, how much they paid, how much time you spent working for that client, how fast they paid. You can then work out which ones you want to keep – and which ones your business is better off without.
MORE GREAT BLOG POSTS BY KATE TRIBE
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Kate Tribe - Tribe ResearchKate Tribe is the founder and Managing Director of Tribe Research. Kate has developed Tribe Research into an innovative and creative company focusing on accessible ways for business, non-profit and government sectors to grow from a better understanding of their tribe. Tribe Research aims for customers to explore their tribes of clients, customers, suppliers and staff, to uncover their views, and drive change in each clients business. Kate understands that as leaders of an organisation you need to be clear-headed about your marketing and business planning priorities and has made this a primary focus of Tribe Research’s solution. Kate believes that getting to know your tribe should be an enjoyable journey of discovery that gives you a clear head and direction to move forward, to drive change in the right direction.
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5 Strategies for Leading Consciously
April 18, 2011
By Lisa Murray, Revive Business Coaching
Ever wondered what style of leader you are? Leadership theory is simpler than we’ve been led to believe… conscious, unconscious and anti-conscious are the three choices every leader has.
We’ve all met unconscious leaders who are simply unaware, or worse, anti-conscious ones who deliberately create havoc! So what does it take to lead consciously?
“Consciousness is correlated to the intensity of one’s connection with oneself, with one’s acceptance of unlimited talents and abilities and the resulting expansion of one’s ability to be in communion with all things.”
-Gary Douglas
Sound a lot like the leaders you know and love?? No, leading consciously is not such a common approach just yet. Here’s five strategies I use daily in my personal quest for leading more consciously…
1. Are you asking questions or assuming?
Conscious leaders ask questions about everything so that unlimited, unexpected possibilities can show up.
Unconscious leaders ask questions that tell them only what they want to hear.
2. Are you BEing or DOing first?
Conscious leaders take time to slow down and just BE before perceiving and choosing what to do.
Unconscious leaders focus on getting things done, without BEing aware of what requires focus right now.
3. Are you allowing expansion or contraction?
Conscious leaders create expansion, allowing what is light, unlimited and indefinable to be explored.
Unconscious leaders create contraction, giving priority to what is dense and limited and keeping the status quo in place.
4. Demands or Excuses?
Conscious leaders make the demand for transformation and innovation beyond current limitations.
Unconscious leaders make excuses, keep control and allow fragmentation.
5. Choices or Decisions?
Conscious leaders make choices that move with the constant motion in the world, without a point of view or judgment about creating purposeful change everyday. They are risk-aware.
Unconscious leaders follow rules, cling to their decisions and are unaware of the changes influencing their challenges. They are risk-averse.
Conscious leaders transcend past reference points, knowing that there is no right or wrong, just the possibility of a new choice. They use their capacities of awareness to choose from all that is possible in a situation.
We can make a new conscious choice in any moment… no matter how often we fall back into unconscious leading (and we all do!!) What would it take to choose a little (or a lot!) more consciousness in your leadership approach today?
MORE GREAT BLOG POSTS BY LISA MURRAY
- Digging Out The Gold From Your Annual (P)review
- To Achieve or Not to Achieve?
- The Risks of Starting a Second Business
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Lisa Murray – Revive Business Coaching/Bliss TribeLisa Murray is an experienced business mentor who brings bliss back into your business. Her holistic, unconventional and creative strategies help small business owners design authentic, ease-filled and profitable businesses. Through her BlissTribe community, Lisa is a catalyst for business owners to choose a phenomenal, rich and joyful life without compromise! The sky is not the limit… there are no limits… unless you choose them! Lisa connects the dots for you… she is an idea generator, a sounding board, a skilled facilitator, a strategist, a problem solver and a contribution to the authenticity and potency of you creating the business you truly desire and deserve. What else is possible? Ask and you will receive!!
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Tell them you think they’re dreaming
April 15, 2011
By Vivienne Kane, Minuteman Press Prahran
How to lose a customer in 9 easy lessons…
1. Ignore those pushy customers who keep trying to get your attention when you’ve got important paperwork to do. And definitely don’t make eye contact.
2. Don’t stress about phone messages and emails – if they really want something, they’ll try again, won’t they?
3. Pay no attention when they say they need something in a hurry – that’s their problem, not yours. If they can’t plan properly, what can you do?
4. Tell them they’re dreaming if they think the products you advertised will all be available. They’ll just have to wait.
5. Staff morale is important, so of course they can have lunch together. Customers should know not to come at lunchtime when there’s hardly anyone to help them.
6. If the customer isn’t happy with your product or service, tell them to chill out– there are plenty more where they came from.
7. If they really seem worried, have a laugh – that should help them to get over it.
8. If they’re still being unreasonable, try raising your voice a little.
9. And if all else fails, tell them what they want to hear, even if it’s not exactly true. If it goes pear shaped down the track, that’s someone else’s problem.
MORE GREAT BLOG POSTS BY VIVENNE KANE
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Vivienne Kane - Minuteman Press PrahranAs the owner and operations manager of Minuteman Press Prahran, a franchise print supplier, Vivienne works with small business customers every day. She runs the business, and their online specialty division CalendarPrint, with her husband Nicholas and their talented staff. With a customer base which often has little experience in buying print, Minuteman Prahran’s point of difference is making the process as painless as possible. Vivienne is a strong advocate of clear and reliable communication as a key tool in winning and keeping customers. She started her professional life as a Speech Pathologist, and enjoyed a variety of roles in administration and community groups before establishing Minuteman Press in 2000. She has three Gen-Y adult children, is an almost an empty nester, loves travel and is a member of two book clubs.
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Erik Qualman interviewed at SXSW about the latest in social media
April 14, 2011
by Suzi Dafnis
The socialnomics blog site has been updated to allow us to ‘pay it forward’ and to use social media for social good. Incorporating the tag ‘world of mouth for social good’ the site gives you the opportunity to read the stories (from numerous contributors) of social being used to make a difference.
In this interview Erik Qualman (author of bestseller Socialnomics) talks about:
• the move towards humanising social media, bringing some of the core client communications in-house (rather than outsourcing)
• why progressive companies are are looking at how to enable the entire company (not just media and PR departments) to be socially engaged
• and the humanisation of social media
Erik Qualman is the author of Socialnomics: How social media transforms the way we live and do business. He is a frequently requested International speaker and a Professor of Digital Marketing at the Hult International School of Business.
Enjoy this interview with Erik Qualman.
Additional Resources
Watch our herBusiness interview with Erik about The Power of Social Media.
Read more about Erik’s book Socialnomics:
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Socialnomics: How Social Media Transforms the Way We Live and Do Business
Order your copy of Socialnomics from Booktopia today and save. |
Managing yourself for HIGH Performance
April 13, 2011
By Amy Lyden
I was fortunate enough to win a scholarship for a leadership program for leaders in the not-for-profit sector recently. It is only a three-day program over six months, but after the first day I have already realised the impact that this program can potentially have on my performance as a leader.
The man who runs the program, Andrew Meilke of Meikle Files Black has researched leadership and elite human performance extensively. He has interviewed thousands of leaders and top performing individuals in their fields, including Nelson Mandela, Carl Lewis, Layne Beachley and Dr Shirin Ebadi, Nobel Peace Laureate.
We examined the concept of a “Strong Mind” – what it means, who has it, how to train one. We looked at Elite High Performance. Many things come to mind when I think of what an effective leader looks like: strong, driven, determined, principled, resilient and committed to their values, unwavering.
There is also one key thing that all effective leaders and high performers share: focus and the ability to stay ON TASK. After thinking about this beyond the day of training, I realise it is central and critical to success.
We were introduced to a model – simple, yes, but boy has it stayed with me this week. The model looks like this:
Front and centre is the TASK (for example, writing a six month activity plan for your business). It is important to CLEARLY DEFINE the task. Then there are useful related processes or URPs (these are positive activities that bring you closer to completing your task – e.g., getting feedback from others in your business, brainstorming, etc.) and DISTRACTIONS (negative – these are activities that take you AWAY from your task – phone calls, facebooking, other people’s “emergencies” and drama).
I am suggesting that EFFECTIVELY MANAGING DISTRACTIONS is the key to being a more effective leader.
There are four techniques one can use to manage distractions:
1. Stamp it out or destroy. Don’t give in. Don’t even acknowledge it or think about it. Like a fire that has started, react quickly by stamping out the flames. Don’t even think about it.
2. Ignore it. “Black box” it. When the distraction is rearing its ugly head, put the concept into the “black box” for later. For example, a marathon runner may have a tag in her top that is rubbing and hurting her. She puts it away (the thought of it) until after the race.
3. Let it in. By acknowledging the distraction you are allowing it to be in the space with you. You don’t have to do anything about it, you are merely aware of it.
4. Use the distraction to keep you on task. Turn it into a useful related process (URP). This tactic is effectively used by former freediving world champion Tanya Streeter. Tanya uses the adrenaline and nerves she feels before a competition to help her move into a quieter state of mind and slows her heart rate down to about 15 beats per minute. You can train your mind to do anything and she has mastered equating nervous energy to pure internal focus. How might you use a distraction to assist in completing a task?
The key to mastering distractions is not just a matter of simply ignoring them but choosing the most appropriate method to manage that distraction. It is about being strategic about your potential distractions.
This week I have been very aware of how distractions often win out in my life. The cost of this is that the task doesn’t get completed (or not on time) and I go off track. And ultimately, I don’t achieve what I have set out to do. Then the damaging self-talk comes in, bringing me down, and into playing a smaller game. By reminding myself of this potential undesirable outcome (the price), I am motivated to do better.
I will now be focusing on mastering the minimisation of distractions.
What techniques work for you? How do you deal with distractions?
Now, on to my next task . 
MORE GREAT BLOG POSTS BY AMY LYDEN
- Celebrating 100 Years of International Women’s Day with Unity Dow
- The Paid Parental Leave (PPL) Scheme — Now that we’ve got it (yay!), who should administer it?
- Focus on the Common Threads That Bind Us – International Women’s Day – 100 years
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Amy Lyden - Advocacy Advisor – Australian Businesswomen’s NetworkAn entrepreneur and specialist in ecommerce and online strategy, Amy has had over 13 years of practical experience in these areas. Launching her first website in 1998 Amy was at the forefront of an online revolution without even realizing it. Within a year this site became and remains today a #1 ranking site and global community of pet lovers that attracts over 4 million visitors a year. This Australia-based business, Bow Wow Meow, now sells product online to over 100 countries worldwide. Amy sold this business in 2007 and turned her energy to the nonprofit sector. Amy is currently the CEO of Australian Scholarships Foundation, an organisation that facilitates scholarships for education and training for people who work in the nonprofit sector. Amy is the recipient of numerous business awards including the 2006 NSW Telstra Business Women’s Awards for Innovation, the 2002 National Telstra Business Award and the Leading Women Entrepreneurs of the World Grant. Amy is an Ambassador and former Chairperson for the Australian Businesswomen’s Network, an organisation that supports female entrepreneurs. Amy was also invited to serve on the Commonwealth Small Business Council, an initiative by the Federal minister for Small Business. Amy has been profiled in the following books: “Women’s Business, Women’s Wealth” by Amanda Ellis, “Female Entrepreneurs,” by Leiza Clark and “Secrets of Female Entrepreneurs Exposed!” by Dale Beaumont. Amy is passionate about using technology to connect people globally for positive change.
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