Guerrilla Marketing + Social Media = Amazing Results
August 3, 2010
How do you apply the time-proven strategies of guerrilla marketing to the new media landscape? How do you measure your social media results? Why should you social media be part of an integrated plan, and just how DO you put together a social media plan that is true guerilla-style, and produces results.
Today at 12.00pm AEST Jay Conrad Levinson, the father of Guerrilla Marketing and his co author Shane Gibson are my guests on BOOKED for Lunch. BOOKED for Lunch are free lunch-time webinars with the world’s leading business book authors and thinkers.
During the webinar we’ll look at how to apply social media in an innovative, guerrilla fashion, to target and listen to what the author calls “nano-tribes” and communities.
We’ll also look at the often-asked question – of how do you measure the ROI of your Social Media.
“Guerrilla Marketing is about achieving conventional goals using unconventional methods. Today, more than any other time in history we have an almost limitless arsenal of free to nearly free marketing tools at our fingertips. These tools are the new media marketing tools called social media.” - Jay Conrad Levinson
I’m very excited about this webinar. The subjects (guerrilla marketing and social media) are personal favourites, passions, in fact.
Plus I’ve been a big fan Jay Conrad Levinson’s work for many, many years.
Join me today at 12.00pm AEST for BOOKED for Lunch. You can register on our website.
BOOKED for Lunch is brought to you by Citrix GotoWebinar and the Australian Businesswomen’s Neteotk.
No. The shortest word to write; the hardest word to say
June 19, 2010
By Cat Matson, Alito
I’m frequently reminded of the importance of saying ‘no’ in favour of giving space to the things I want to say ‘yes’ to … but I do find it quite challenging. Particularly when so many of the things I say ‘yes’ to still fit within my strategic focus. It’s easy to say ‘no’ when you’re clear that something doesn’t get you closer to your goals… but how do you say ‘no’ when it’s something you really want to do?
In a recent blog post, Scott Gould provides what he calls ‘a lesson in no’ via Rich Quick (as an aside – is this guy destined for greatness with a name like that or what?!?).
Rich’s key point is that he often wants to say ‘yes’ to help out a client or friend, to get a sale over the line, or ultimately to be nice. I relate to that. Big time.
The problem is, when you say ‘yes’, the things that are already on your plate often suffer. An existing project is delayed, you compromise your service delivery or prices, or, more often-than-not in my case, I end up working too late into the night, affecting my sleep and therefore mood, tolerance, productivity, and worse-of-all, my relationships.
As Rich argues, when you say YES to things you should say NO to, you let people (or yourself) down.
Saying ‘no’ to everything that isn’t 100% ‘it’ for you right now is a powerful way to deliver quality … and to maintain your own personal sanity.
Saying ‘no’ then also needs to include saying ‘no’ to the parts of your business that aren’t your core strength. Up until now, I’ve always written all my own marketing copy. I think it’s good … and many people tell me I write well. But I’ve recently hired a copywriter to re-write my website copy. Oh. My. Goodness. The difference she is making is extraordinary and makes me realise that whilst I may be ‘good’ at something doesn’t mean I am the ‘best’ person for the job.
So how do you know what to say ‘yes’ to in your business?
- Develop what my colleague, Robin Dickinson, calls a ‘Diamond Focus’ for yourself within your business. What is THE thing in your business that YOU do best and that yields the best return on investment?
- Get very clear – crystal in fact – on what that thing involves. If it’s writing, for example, writing what? when? for whom? where?
- Recognise that all other things fall outside of that diamond focus… and therefore, need to be treated with appropriate ‘lower-priority’. Outsource or delegate as much ‘other-stuff’ as possible. What you can’t, deal with it as effectively and efficiently as possible to minimise ‘lost’ time.
How then do you say ‘no’?
- Practise. Yes, for most of us it’s awkward to say ‘no’ at first but we can get the hang of it. I’m often reminded of the clarity of intent of a toddler. When asked to do something that doesn’t suit him right now he has no qualms with saying ‘no’ (repeatedly in fact). As frustrating as those ‘nos’ are for parents, we would do well to learn from them toddlers are VERY reluctant to let anything distract them from their ‘current’ priority.
- Offer other options. Recommend another provider, suggest another solution, or, if it is something you can do but you can’t do it ‘now’, offer an alternative schedule – “I’d be happy to help you with that, however, my schedule is full for the next 3 weeks.”
- Be clear on your scheduling comittments. A friend recently started adding appointments to her diary not only for the actual meetings she needed to attend, but also preparation time and ‘action-time’ afterwards. Knowing that out of any meeting would arise a series of tasks / follow-up, she now blocks out the time in her diary to do that at the time of scheduling the meeting. That means she can’t get so booked up that she doesn’t have time to ‘do the work’ that arises from the meeting.
Ultimately, saying ‘no’ requires clarity – clarity of intent, clarity of available resources and clarity of what you’re willing to do (and what you’re not willing to compromise on).
As a friend recently put it to me, as I was contemplating saying ‘no’ to something I felt passionate about yet still felt conflicted about the time committment required, “Who would you prefer to be letting down? Those particular people or yourself and your family?”
What do you think? How do you say ‘no’? And how do you know what to say ‘no’ to?
MORE GREAT POSTS BY CAT MATSON
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Cat Matson - AlitoCat Matson ignites the performance of small business owners, their teams and ultimately their businesses through a range of robust mentoring, coaching and education programs. She is a strong advocate for practical, pithy and ‘real’ business advice and loathes the ‘one-size-fits-all’, ‘you-too-can-be-widely-successful-if-you-just-follow-OUR-system’ approach taken by many ’so-called’ business experts. Cat runs Alito with her husband Keith who provides synergistic and smart accounting expertise to their clients who enjoy having streamlined business advice across all key areas. When not working, Cat enjoys spending time with her two young boys and reading interesting business books and biographies.
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I’m listening… Why Tara Hunt’s Listening Lessons are Ringing in My Ears
May 28, 2010
This week I had the opportunity to be part of a panel on social media at the CEBIT conference in Sydney. It’s a privilege and honour to be invited to address a smart group of businesspeople and one that I took seriously. I knew that as one of four panelists, I had just moments to get across the key message that I wanted to convey about where businesses should start with their social media strategy.
CEBIT Panel Discussion on Social Media Strategy
In preparing, Tara Hunt’s words about ‘turning the bullhorn around’ were swishing around in my head. In her book The Whuffie Factor, which I’ve mentioned before in this blog, Tara talks about changing position from broadcasting out (as so many of us marketers have been trained to do) to really listening to our clients, asking them questions to really understand how we can better help them and fulfill their needs.
She talks about REALLY paying attention to them, rather than trying to get them to listen to us, our news of new products our services, our good ideas about why they should buy from us.
As I reviewed the Bullhorn chapter in her book (Chapter 3) prior to my presentation, I changed my focus from ‘What should I say at the CEBIT conference?’ (sure I had notes and bullets that, given the opportunity, I would share) and focused less on my agenda and more on what others were saying, what the audience was asking and what people really wanted to know.
I wish I’d had the day to spend with attendees to explore how they can use social media. It’s a subject I can add lots of value to people based on my experience. The value I received from presenting at CEBIT (other than being on a panel with some interesting folks who are doing great things with social media) was the reminder to listen more.
With that, I invite you to watch and listen to this interview I did recently with Tara Hunt.
In it she explains:
- Why she doesn’t believe in personal branding
- Five ways to raise your social capital – the wealth of your company within the online community
- What actions add to and take away from our social capital
- Why women in business need to become more visible in social networks
Tara is an expert in using the tools and the opportunities of the participatory web to succeed.
For more information on Tara Hunt:
| Twitter: missrogue |
| Website: www.horsepigcow.com |
| Join Tara’s Women’s Femanomics Google Group. Apply here. |
| Buy a copy of Tara’s book from Amazon |
Power up your lead generation – A new webinar explains how
May 22, 2010
I met Jenny Armato online. We were Facebook and Twitter friends long before we met in person when she was visiting Sydney in March. It was the first time we really got to ‘chew the fat’ (or sushi as it was) and I immediately asked her if she’d speak for our Growth Members and share with them about what she knows about generating leads using social networks..
She really ‘knows her stuff’ when it come to doing business online and this week’s webinar is all about how to use social engines (Jennie’s word for social networks like YouTube, Twitter, Facebook) to:
- Get new clients
- Generate leads
- Power up business
I’ve been using social networks for a couple of years now and have had some success at generating leads from these network. But i KNOW that next week when Jennie presents the Social Engines webinar I’m going to have a whole lot of new distinctions on how to be more strategic about lead generation. I know that we’ll look at:
- How to integrate automated lead generation from Twitter, YouTube and Facebook with your web business blog.
- The 3 most effective ways to generate a steady flow of qualified leads on Facebook.
My invitation to you to attend:
I hope you’ll join me.
Date: 26 May
Time: 10.30am – 12.00pm
Venue: Webinar (all you need is access to the Internet)
Price: Free for Growth Members, $39 for StartUp members and $59 for Non-Members
Free webinar: What advertising entrepreneur Siimon Reynolds has to say say about success
May 17, 2010
What are the obstacles that get in the way of you and your success? In his new book, Why People Fail, Siimon Reynolds has identified 16 obstacles to success and has provided tips and strategies, exercises and processes to overcome them.
On 18 May Siimon is my guest on BOOKED for Lunch. BOOKED for Lunch are free lunch-time webinars with the worlds leading business book authors and thinkers.
During this free one-hour event Siimon will share the highlights of the book, giving us the key areas that we can focus on to move us closer to our goals.
And, during Q&A he’ll be able to answer your questions about achievement and success.
Here’s a short video I prepared that has more details.
Join us tomorrow at 12.00pm AEST.
Register online for this free webinar now.
or call us on 1300 720 120 today.
BOOKED for Lunch are free webinars with the world’s leading business book authors and thinkers. BOOKED for Lunch is presented by the Australian Businesswomen’s Network and GoToWebinar – Webinars Made Easy.
BOOKED for Lunch Webinars
Why People Fail: Obstacle 5 — Weak Energy
May 11, 2010
In his new book,Why People Fail, Siimon Reynolds addresses 16 obstacles to success and how to overcome them.
I’d like to look at the 5th obstacle to success that Siimon has identified in Why People Fail.
That obstacle is Weak Energy.
More often than not, success takes lots of energy and hard work. I haven’t met a successful person yet who hasn’t put in the hours.
Energy is really important to success. And, while some of say that we are all about high performance, we don’t give ourselves a real chance to succeed because we don’t do what it takes to support our body and mind to perform at their optimum.
In chapter 5 Siimon looks at the role of your environment, sleep, diet and exercise. What has all this got to do with success? Well, as many of us know unless you take care of some of these elements, you can have all the intentions in the world, but no energy to make things happen.
In this chapter we look at the elements that have an impact on your mood, your well being and your energy.
On the 18th of May, Siimon is my guest on BOOKED for Lunch.
BOOKED for Lunch webinars are free and brought to you by the Australian Businesswomen’s Network and GotoWebinar – Webinars made easy.
Register for BOOKED for Lunch with Siimon Reynolds on our website, or call us on 1300 720 120.
I hope you’ll join me.
Suzi
Related Posts
- Why People Fail: Obstacle 1 — Unclear Purpose
- Why People Fail: Obstacle 2 — Destructive Thinking
- Why People Fail: Obstacle 3 — Low Productivity
- Why People Fail: Obstacle 4 — Fixed Mindset
Why People Fail: Obstacle 4 — Fixed Mindset
May 10, 2010
In his new book, Why People Fail, Siimon Reynolds addresses 16 obstacles to success and how to overcome them.
On the 18th of May Siimon is my guest on BOOKED for Lunch – a free lunchtime webinar that I’ll tell you more about in just a moment.
I’d like to look at the 4th obstacle to success that Siimon has identified in Why People Fail.
That obstacle is Fixed Mindset.
Do you have a Fixed Mindset or a Growth Mindset?
Siimon describes a Fixed Mindset as one where you believe that your abilities in an area are set in stone. That you can’t be better at a particular job or career or or even personally, because of some factors that limit you. The problem with this mindset is that it can lead to all sorts of behaviours that lead to failure.
All is not lost though… A fixed Mindset CAN be changed to a Growth Mindset, according to our author.
A person with a Growth Mindset believes their talents are NOT fixed and that with attention and thought and study they can improve (and possibly become great) great at whatever they choose to tackle.
Growth Mindsets lead to behaviour that makes success easier to achieve and failure easier to avoid.
In this chapter Siimon talks about the importance of learning new skills, new ideas, new ways of thinking that move you closer to your goals.
Is there an area that you’d like to master but today your skills at this area are only average at best?
On the 18th of May Siimon is my guest on BOOKED for lunch – free webinars with the world’s leading authors and thinkers.
During that webinar he’ll tell us how a change in mindset has lead to great success and will provide us with great examples from the book.
BOOKED for Lunch webinars are free and brought to you by the Australian Businesswomen’s Network and GotoWebinar – Webinars made easy.
Register today for BOOKED for Lunch with Siimon Reynolds.
Register for BOOKED for Lunch with Siimon Reynolds on our website, or call us on 1300 720 120.
Related Posts
Why People Fail – Obstacle 1: Unclear Purpose
Why People Fail: Obstacle 3 — Low Productivity
May 5, 2010
In his new book, Why People Fail, Siimon Reynolds addresses 16 obstacles to success and how to overcome them.
Today we look at the 3rd obstacle that Siimon has identified. That obstacle is Low Productivity.
As a busy person I know that one of MY goals is to be more productive. To do more, achieve more —- without burning myself out.
Siimon spent Thousands of hours studying high achievers. What he found common amongst was that they are able to make highly effective use of their time. What did these high achievers do to make better use of their time?
Life is fast and seems to be getting faster. So, how can we be more productive without being more stressed?
To help us avoid the failure of Low Productivity – Siimon introduces us to examples and tools that allow us to plan better and be more organised, to manage our time effectively, and even how to get more done by limiting time on some tasks.
During that webinar he’ll tell how how to be more productive. Importantly he’ll also tells us about the investment we absolutely must consider if we are going to increase our income and our success.
BOOKED for Lunch webinars are free and brought to you by the Australian Businesswomen’s Network and GotoWebinar – Webinars made easy.
Register today at our website, or call us on 1300 720 120.
Related Posts:
Why People Fail: Obstacle 2 — Destructive Thinking
May 5, 2010
In his new book, Why People Fail, Siimon Reynolds addresses 16 obstacles to success and how to overcome them.
Today we look at the 2nd obstacle that Siimon has identified. And that obstacle is Destructive Thinking.
Siimon goes as far as saying that Destructive Thinking a Killer of Dreams.
He invites us to really look at how we think – what is is that we are saying to ourselves on a daily basis. Simon demonstrates how optimistic thinking can positively impact your life.
Now, I know that Siimon is no lightweight ‘wish for it and it will happen’ type of guy. So, he’s certainly not asking us to just wish for a better state of mind.
He provides us great examples and exercises to do to take charge of your mind and direct it to perform better.
I really enjoyed this chapter.
On the 18th of May Siimon is my guest on BOOKED for lunch – free webinars with the world’s leading authors and thinkers.
During that webinar he’ll tell us how Optimisting Thinking leads to Persistant Action and as a Result, well, Better results.
BOOKED for Lunch webinars are free and brought to you by the Australian Businesswomen’s Network and GotoWebinar – Webinars made easy.
Register for this webinar today at our website, or call us on 1300 720 120.
Related Posts:
Why People Fail – Obstacle 1: Unclear Purpose
Why People Fail: Obstacle 1 — Unclear Purpose
May 4, 2010
In his new book — Why People Fail —- Siimon Reynolds addresses 16 obstacles to success and how to overcome them.
Today I’d like to talk about one of these obstacles.
Siimon starts the book with the big picture and (understandably) the first obstacle to success. He has has defined this first obstacle as Unclear Purpose.
Siimon makes the point that the clearer we are about what we want the more likely we are to achieve it.
There are many applications to this lesson.
Let’s start with work:
- What is the purpose for your job?
- What is it that you’re paid to do and to produce?
If you’re in your own business:
- What is the purpose of your business?
- What is the purpose for which you are putting in hours and hours of hard work?
And, there’s the BIG QUESTION —- What is your life’s purpose? Have you ever worked on trying to get that one clear? Lucky you if you have and you’re working on that path.
On 18 May Siimon is my guest on BOOKED for lunch – freewebinars with the world’s leading authors and thinkers.
During a one-hour webinar he’ll explain why having a clear purpose is a great way to avoid failure and he’ll give us some easy ways to get more clarity on our goals.
He’ll also tell us how to get our brain to be an ally when it comes to creating the life we want – in business and personally.
BOOKED for Lunch | Siimon Reynolds
BOOKED for Lunch webinars are free and brought to you by the Australian Businesswomen’s Network and GotoWebinar – Webinars made easy.
