Does your marketing need a shakeup?

Right now I’m reading Marketing Lessons From the Grateful Dead, a new book by David Meerman Scott (author of bestseller “The New Rules of Marketing and PR”) and Brian Halligan (founder of Hubspot).

I’ve learned that:

• I should watch but don’t follow my competitors
• Create a unique business model
• Rethink my marketing department
• Experiment at least 20% of the time

My marketing DOES need a shakeup. NOT because I’m doing anything wrong, but because an innovative approach is what’s needed. And, the book has already given me tips on how to go about shaking things up.

David and Brian have taken the lessons learned from legendary band The Grateful Dead and made these lessons sing with examples from today’s innovative businesses.

The authors are my guests on BOOKED for Lunch, free webinars with the world’s leading business book authors and thinkers.

All the details are here and you can register for free. The session includes a LIVE Q&A where you can ask the authors how YOU can outmarket your competition.

I hope you’ll join me. Call 1300 720 120 to register or register online here.

BOOKED for Lunch are free webinars brought to you by the Australian Businesswomen’s Network and GoToWebinar – Webinars Made Easy.

Tips for Marketing to Small Business Owners

By Cheryl Hayman, Hayman Strategy

The ‘one size fits all’ method doesn’t work when it comes to connecting with small business owners.

Many of us within the ABN need to attract and engage with other small businesses and their owners. Marketing to such a unique audience requires some diverse thinking and a reduction in the grandeur of the usual marketing formats we discuss (especially for those of us who herald from bigger corporations and brands).

Small business owners are busy. They wear many hats and are often generalists in many areas.

Areas on which to focus that help small business owners notice you have to do with:

1) How your service helps the business owner stand out, in other words promotion
- do you have a means by which they can grow their customer base and their profits?

2) How your service helps the business owner find new customers -  what do you offer that adds value to them and provides a resource or skill they don’t have internally?

Understanding that a large percentage of small businesses with less than five employees don’t have a website, you have to think about how to best reach these business owners as well. While they may not have a website, they do subscribe to industry trade journals, meet with peers and use online services to stay competitive. Even though they might not be on the bleeding edge of technology adoption (as they are busy running their company), small businesses definitely look to find new ways of reaching customers.

Introducing your products and services through targeted ad placement is one approach for connecting with this group. Another approach is providing useful information that helps a small business owner stay competitive. Become a champion of this group by providing resources and participating in the conversation where small business owners are.

MORE GREAT POSTS BY CHERYL HAYMAN

• Romancing the Services Industry – can you relate?
• The Power of Segmentation – have you considered it lately?
• I’m often asked: “What’s the best way to develop a name for my brand”?

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Cheryl Hayman - Hayman Strategy Cheryl Hayman owns and manages a strategic marketing and business consultancy, Hayman Strategy, providing a broad range of business and marketing solutions to corporations. Prior to establishing her own business, Cheryl had over 20 years experience as a senior marketing executive in multi-national organisations spanning Australia, NZ and the UK. Cheryl undertakes a number of non-executive Board roles and sits on several Advisory Boards including the Australian Businesswomen’s Network. Cheryl is a Fellow of the Australian Marketing Institute, holding a CPM. Cheryl personally undertakes continuous professional development within her various business roles, as well as attending external courses. Phone: 0408 200 545 or 02 9555 5776 Website: www.haymanstrategy.com Email: cheryl@haymanstrategy.com Twitter: www.twitter.com/cherylhayman Facebook: www.facebook.com/cheryl.hayman LinkedIn: See Cheryl’s Public Profile Member Profile: See Cheryl’s Member Profile

Romancing the Services Industry – can you relate?

By Cheryl Hayman, Hayman Strategy

This week in Marketing Magazine they stated that “marketing the services industry is akin to a budding romance”. I loved this analogy and it really got me thinking about a lot of us in our own businesses and the challenges of generating interest in what we market.

It IS less flamboyant and visually creative than other industries with fancy products and lots of visible bells and whistles to flog.

It’s not easy to be cheeky a la beer ads, or sexy a la chocolates, or even enticing a la cars, but yet there are many great attributes we can talk about, albeit the tone may have to be different for most of our services. It’s about finding the appropriate hand holding techniques and forging a sustainable bond that can be built ever stronger in time.

Our ongoing customer relationships may take some time. We may have to ‘romance’ our potential customers and keep the “passion” going with existing customers. It isn’t just the shipping of a box or the taking home of the package. It’s about a lengthy relationship and collaborative engagement, much more than a one-night stand.

Service marketing is a journey. Every interaction has to be considered as a key contributor to the ongoing partnership. It’s very one-on-one in its nature. The key factors are nurturing, retention and ultimately mutual growth.

You have to fight the good fight, there’s still massive competition, but once the bond is forged the rewards should be bigger and more satisfying, and loyalty more assured than can be assumed in consumer goods marketing nowadays.

The need to evolve, devise and develop new offers is still there though; you can’t sit back and assume they will remain faithful if you fail to keep up with contemporary needs and marketplace changes driven by your customer’s needs. This principle is the same whatever you are marketing.

The process from piquing a buyer’s interest through to engagement and the ultimate buying decision is a major challenge because you may have a lot of complex information to impart.

Prioritise the most important messages, tailor the way in which you say them, and then place them where your buyer’s will come across them and have the time to determine their relevance to their needs.

If you follow the idea of building this budding romance and using the most compelling and relevant hooks, you will find like-minded partners who want to share a “lifetime” with you!

MORE GREAT POSTS BY CHERYL

• The Power of Segmentation – have you considered it lately?
• I’m often asked: “What’s the best way to develop a name for my brand”?
• The Power of Symbols for your Brand

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Cheryl Hayman - Hayman Strategy Cheryl Hayman owns and manages a strategic marketing and business consultancy, Hayman Strategy, providing a broad range of business and marketing solutions to corporations. Prior to establishing her own business, Cheryl had over 20 years experience as a senior marketing executive in multi-national organisations spanning Australia, NZ and the UK. Cheryl undertakes a number of non-executive Board roles and sits on several Advisory Boards including the Australian Businesswomen’s Network. Cheryl is a Fellow of the Australian Marketing Institute, holding a CPM. Cheryl personally undertakes continuous professional development within her various business roles, as well as attending external courses. Phone: 0408 200 545 or 02 9555 5776 Website: www.haymanstrategy.com Email: cheryl@haymanstrategy.com Twitter: www.twitter.com/cherylhayman Facebook: www.facebook.com/cheryl.hayman LinkedIn: See Cheryl’s Public Profile Member Profile: See Cheryl’s Member Profile

The power of influence. Cialdini’s principles are more pertinent than ever before.

Having the best product or service, the newsiest, shiniest and most innovative business does not, unfortunately, always give us the edge when it comes to getting clients to take up our offer, comply with our requests and do business with us.

In any business situation, however, there are moments where the opportunity to move someone towards saying yes to your request are heightened.

Recognising these moments and the correct action to take at those moments is the science of persuasion and the understanding of what influences us and how we are influenced.

In 1995 (yep, that long ago) I read a book called Influence, by Dr Robert Cialdini. Since them I have reread and referenced it many times. And, today, when economic circumstances are such that there is some lack of confidence in what the future holds, when our customers could be frozen in inaction purely out of fear of an unpredictable economic climate, the lessons from Dr Cialdini’s book are more pertinent than ever before.

That’s why I am extremely excited that on 15 June Dr Cialdini is my guest on BOOKED for Lunch – our webinar series with the world’s best business book authors and thinkers.

I’m thrilled that Dr Cialdini is going to be able to share with you the practical and powerful opportunities that the six universal influence principles (which I’ve summarised below) present to you and your business.

They are truly gold! And, if implemented correctly, they are proven to move people closer to a Yes response to our proposals, our invitations, our businesses.

Robert Cialdini’s Six Principles of Influence

1. Reciprocation – The obligation to give back what others give us
2. Scarcity – The idea that something is rare or diminishing in its availability is more attractive
3. Authority – the idea that we’re much more willing to follow the lead of someone that is a legitimately constituted authority
4. Commitment – the idea that once we’ve taken a position on an issue we are more likely to say yes to a decision that is consistent with that commitment
5. Liking – opal are much more willing to say yes to a request from someone they know and like
6. Social Proof – we’re much more willing to say yes to a request when we have information when someone around us

On 15 June we’ll take a look at how to put these principles into practice.

Master, or even just better comprehend, these and I promise your effectiveness as a communicator and leader will be boosted. They’ve been hugely beneficial to me over the years in countless situations.

For more information on the upcoming webinar with Robert Cialdini visit the Australian Businesswomen’s Network website.

About Dr Cialdini

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books, including Influence: Science & Practice, and Yes – 50 Scientifically Proven Ways to Be Persuasive, are the results of years of study into the reasons why people comply with requests in business settings.

Dr. Cialdini is President of INFLUENCE AT WORK, an international consulting, strategic planning and training organisation based on the Six Principles of Influence.

Below is a video with Dr Cialdini.

BOOKED for Lunch – with Robert Cialdini

15 June 2010
12.00pm- 1.00pm AEST
Webinar – Presented by the Australian Businesswomen’s Network and GoToWebinar
Register today for BOOKED for Lunch

The Power of Segmentation – have you considered it lately?

By Cheryl Hayman, Hayman Strategy

I am often asked for some simple, basic rationale for using market segmentation. Why is it useful, what will I gain, what types of segmentation are there?

Market segmentation offers the following potential benefits to a business:

Better matching of customer needs:

Customer needs differ. Creating separate products for each segment makes sense

Enhanced profits for business:

Customers have different disposable incomes and vary in how sensitive they are to price. By segmenting markets, businesses can raise average prices and subsequently enhance profits

Better opportunities for growth:

Market segmentation can build sales. For example, customers can be encouraged to “trade-up” after being sold an introductory, lower-priced product

Retain more customers:

By marketing products that appeal to customers at different stages of their life (“life-cycle”), a business can retain customers who might otherwise switch to competing products and brands.

Target marketing communications:

Businesses need to deliver their marketing message to a relevant customer audience. By segmenting markets, the target customer can be reached more often and at lower cost

Gain share of the market segment:

Through careful segmentation and targeting, businesses can often achieve competitive production and marketing costs and become the preferred choice of customers and distributors
In most markets there is one dominant (mass) segment and several smaller (niche) segments…

For example, in the confectionery market, a dominant segment would be the plain chocolate bar. Over 90% of the sales in this segment are made by three dominant producers – Cadbury’s, Nestle and Mars.  However, there are many small, specialist niche segments (e.g. luxury, organic or fair-trade chocolate).

Often for small business owners we are targeting the niche or smaller segments.

Niche marketing can be defined as:

Where a business targets a smaller segment of a larger market, where customers have specific needs and wants.

Targeting a product or service at a niche segment has several advantages for a business (particularly a small business):

• Less competition – the firm is a “big fish in a small pond”
• Clear focus – target particular customers (often easier to find and reach too)
• Builds up specialist skill and knowledge = market expertise
• Can often charge a higher price – customers are prepared to pay for expertise
• Profit margins often higher
• Customers tend to be more loyal

Consider the segment you are trying to engage or attract, is it small or mass? Have you defined the segment in the most effective and appropriate manner?

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Cheryl Hayman - Hayman Strategy Cheryl Hayman owns and manages a strategic marketing and business consultancy, Hayman Strategy, providing a broad range of business and marketing solutions to corporations. Prior to establishing her own business, Cheryl had over 20 years experience as a senior marketing executive in multi-national organisations spanning Australia, NZ and the UK. Cheryl undertakes a number of non-executive Board roles and sits on several Advisory Boards including the Australian Businesswomen’s Network. Cheryl is a Fellow of the Australian Marketing Institute, holding a CPM. Cheryl personally undertakes continuous professional development within her various business roles, as well as attending external courses. Phone: 0408 200 545 or 02 9555 5776 Website: www.haymanstrategy.com Email: cheryl@haymanstrategy.com Twitter: www.twitter.com/cherylhayman Facebook: www.facebook.com/cheryl.hayman LinkedIn: See Cheryl’s Public Profile Member Profile: See Cheryl’s Member Profile

I’m often asked: “What’s the best way to develop a name for my brand”?

By Cheryl Hayman, Hayman Strategy

If you follow the classic routes then several options are available:

Types of brand names

Acronym: A name made of initials such as UPS or IBM
Descriptive: Names that describe a product benefit or function like Whole Foods or Airbus
Alliteration and rhyme: Names that are fun to say and stick in the mind like Reese’s Pieces or Dunkin’ Donuts
Evocative: Names that evoke a relevant vivid image like Amazon or Crest
Neologisms: Completely made-up words like Wii or Kodak
Foreign word: Adoption of a word from another language like Volvo or Samsung
Founders’ names: Using the names of real people like Hewlett-Packard or Disney
Geography: Many brands are named for regions and landmarks like Gulf Air and Fuji Film
Personification: Many brands take their names from myth like Nike or from the minds of ad executives

Perhaps some of these ideas will spurn your next brand discussion.

Of course these are only relevant if inventing a brand from scratch, or innovating into a truly new area.

However if you have an existing brand or  business ‘mark’, and are planning to expand into new products or services then you have to consider the relevance of using  your existing brand.

In this case available options include considering the use of a New Brand, a Brand Extension or a Sub-Brand.

New Brand

A new brand is a self-evident concept and should be considered when the existing brand cannot possibly work on your new products. This would be the case if (a) new product is in an entirely different market space; (b) new product is in the same market space but being differentiated on pricing or other service components and you want to avoid a direct comparison; (c) you do not want end customers to know the product is from the same supplier/manufacturer as the existing brand.

Brand Extension

Brand Extension works if your current brand can easily stretch into the new category or market space that you are planning to enter. You just have to ensure there is no confusion with existing products and both the new and existing products add value to each other by utilising the same name.

Sub-Brand

Finally for a sub-brand, you are using the “mother” brand name that is in existence and giving it an extra “child”. Famous brands such as Continental, Virgin and Masterfoods do this all the time because the mother brand (or masterbrand) has existing category creds that work to deposit positive associations onto the new lines that they introduce.

Whichever way you go, think about it carefully, ask your customers and consider the implications of every option. Great brand decisions will stick!

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Cheryl Hayman - Hayman Strategy Cheryl Hayman owns and manages a strategic marketing and business consultancy, Hayman Strategy, providing a broad range of business and marketing solutions to corporations. Prior to establishing her own business, Cheryl had over 20 years experience as a senior marketing executive in multi-national organisations spanning Australia, NZ and the UK. Cheryl undertakes a number of non-executive Board roles and sits on several Advisory Boards including the Australian Businesswomen’s Network. Cheryl is a Fellow of the Australian Marketing Institute, holding a CPM. Cheryl personally undertakes continuous professional development within her various business roles, as well as attending external courses. Phone: 0408 200 545 or 02 9555 5776 Website: www.haymanstrategy.com Email: cheryl@haymanstrategy.com Twitter: www.twitter.com/cherylhayman Facebook: www.facebook.com/cheryl.hayman LinkedIn: Member Profile: See Cheryl’s Member Profile

5 Steps to Attention-Grabbing Business Cards

By Nerida Gill, AdminBandit

A business card is not much bigger than a Tim Tam, yet this humble slip of paper is your most important marketing tool.

Given that most people glance at your card for no more than a few seconds, it has to work mighty hard to communicate your brand, skills and ability to do a job.

So here are five steps to make potential clients look twice.

Design Counts

Cards printed at home or created using a generic online template sell your business short — they’re amateur and cater for one-size-fits-all, which means you’ll never stand out from the crowd.

So choose a graphic designer whose portfolio contains business cards that “speak” to you. Brief them on your desired brand and look, then trust them to come up with the goods.

Double Your Space

What’s on the back of most business cards? Vacant space. Turn this into valuable real estate by giving potential clients reasons to remember you. Try:

• A product/service list
• Product shots
• Your tagline
• Relevant facts/information
• Special offers/incentives, or
• Industry recognition/awards.

Colour and Typeface

Colour and typeface carry emotional associations, which means your choices influence how people will perceive you and your business.

Ashleigh McIntyre’s article, “Colour Psychology for Business”, is an excellent starting point on colour, while Erik Spiekermann’s short documentary, Typomania, uses plenty of examples to explain typeface. Produced some 25 years ago for the BBC, it’s still spot on, although you’ll probably giggle at the famous typographer’s dinner suit and bow tie!

Reinvent Yourself

Business cards date, just like shag pile carpet and lime green kitchens … so review yours as your business grows and changes. Collect other cards that have “wow” factor and ask yourself why they appeal and if those elements might enhance your card.

Use Them

Even the most beautiful card is useless when left on your desk, so get yourself a business card holder, and keep it topped up and in the side pocket of your handbag (the last thing you want is to be scrabbling among lipstick and tissues for dog-eared cards).

And don’t be a business card scrooge … they’re cheap to print, so hand them out liberally, enclose them with invoices or deliveries, and arrange to leave a stack on the counters of complementary businesses.

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Nerida Gill - Admin Bandit Nerida Gill is the creator of Admin Bandit, a web-based accounting package designed specifically to make keeping the books easy for volunteer treasurers in community groups. After winning numerous business awards, Admin Bandit is in a growth phase after recently attracting external investment. Phone: 02 6176 0030 Email: nerida@adminbandit.com.au Website: www.adminbandit.com.au Blog: adminbandit.wordpress.com volunteertreasurernetwork.blogspot.com Twitter: www.twitter.com/neridagill Facebook: See Admin Bandit’s Facebook Page LinkedIn: See Nerida’s Public Profile Member Profile: See Nerida’s Member Profile

Meet Marketing’s No-Bull Maven

Hello and welcome to the herBusiness program where we interview inspiring businesswomen and entrepreneurs.

Today’s guest is Sharon Williams, CEO of Taurus Marketing.

Sharon Williams is a pioneer in the Australian agency industry and proof a small business can influence and service the big end of town. Taurus started out of Sharon’s living room in August 1995, just two weeks after the birth of her first daughter. She is celebrating her 15th year of business.

Sharon appears on Kochie’s Business Builders as Channel 7’s marketing and PR expert and is a regular media spokesperson on broadcast media such as SBS and ABC News.

Last year Sharon also became Ninemsn’s leading SME blogger with her weekly blog ‘The Bullseye’.

In this interview we discuss:

• The role of social media in your marketing mix
• Why personal branding is more important today than it has ever been
• We also look at the trends we’re seeing in marketing and some tips and
• Give you some strategies to kickstart your marketing

Enjoy this interview with business woman, Sharon Williams.

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More About Sharon Williams

Sharon Williams – CEO and Founder, Taurus Marketing

Sharon Williams is a pioneer in the Australian agency industry and proof a small business can influence and service the big end of town. As the founder and CEO of Taurus Marketing, this year Taurus is celebrating their 15th year of business. This alone stands as a substantial accomplishment within the marketing and PR industry which was hit hard by the recession last year. Taurus has grown to service industry leaders from ASX listed QBE’s global CEO Frank O’Halloran to make-up King Napoleon Perdis.

Starting out of Sharon’s living room in August 1995, just two weeks after the birth of her first daughter, Taurus has expanded consistently year-on-year since inception, and is now one of Australia’s highest profile, privately owned integrated marketing, creative, and public relations agencies.

Sharon was instrumental in helping the KAZ Group go from media obscurity in 1995 to one of Australia’s highest profile and largest information communications technology companies. Last year, Sharon’s vision and expertise saw Taurus launch its new trademarked personal branding service TaurusProfile™ a product that builds the personal profile of CEO’s, business leaders, politicians and celebrities in order to serve business growth.

In 2009, Taurus was engaged to manage the PR and assist the social media strategies for the Bible Society’s Jesus.All about Life campaign. For the first time in the history of the Christian Church in Australia, the campaign utilized modern and traditional media through online, print, outdoor, radio, press and TV advertising to take its message to the community. The Taurus team were delighted to take this ground breaking campaign on board and the results suggested this with over 500 pieces of media coverage gained attracting over $2million worth of media exposure.

Sharon is a highly experienced and entertaining public speaker and trainer on marketing, PR, social media and business issues. Frequently speaking overseas and in Australia her presentations have won praise at conferences, expos and in-house workshops. Sharon has also been the resident marketing expert on Channel 7’s Kochie’s Business Builders, is a regular media spokesperson on broadcast media such as SBS and ABC News. Last year Sharon also became Ninemsn’s leading SME blogger with her weekly blog ‘The Bullseye’.

More recently, Sharon was invited to join both the NSW Council for the Australian British Chamber of Commerce and is also on the American Chamber of Commerce Women in Management committee.

A true testament to Sharon’s belief in a healthy work life balance Sharon is a devoted mother who lives in Sydney with her family and three children. Her love of the beach and swimming gained her an Australian Surf Life Saving Association bronze medallion and on Sunday’s you might catch her patrolling one of Sydney’s Northern Beaches.

Website: www.taurusmarketing.com.au
Phone: 02 9415 4528
Blog: The Taurus Marketing Blog
Twitter: www.twitter.com/TaurusMarketing
Member Directory Profile: See Sharon Williams’ profile

Join Seth Godin, World’s #1 Marketing blogger as he discusses his new book, ‘LINCHPIN’

I’m a marketer, and I’m always looking to see what’s new and relevant to me and to my business.

I’m also an avid reader. Whether it’s ebooks, paper books, audio books, I’m lapping up new content and information via book.

That’s why when Citrix GoToWebinar and the Australian Businesswomen’s Network decided to launch a new lunch time webinar series (where we’ll bring the best business authors and their new releases right to you at your desk once a month for free), it was top of my wishlist to invite Seth Godin to be our inaugural speaker.

If you’re a marketer then you probably know Seth Godin (author of Purple Cow, Permission Marketing and many others). If you’re in business and you DON’T know of Seth Godin, then I recommend you look him up!

Here’s a quick video I did about the event on 23 March.

I hope you’ll join us.

You can register right here! Hurry – places WILL fill.

Best wishes,
Suzi

5 Twitter Tips for Entrepreneurs

By Yvette Vignando, www.happychild.com.au

Leading up to the launch of a new site, I’m researching everything about the power of social media. Before I catapulted myself into the Twitterverse, I confess I cynically suspected it would be full of people updating me about their breakfast, their political views or be a series of automated marketing pitches.

Well, I was right, and it’s actually fantastic. The power of Twitter is that you can authentically and personably connect with people on the same wavelength. And I love that it’s a platform with fast, 140 character, very digestible pieces of information.

As I get to know people personally, including their breakfast menu, I get a sense of how I can help them and actually build a community of ‘real Tweeple’. Those tweeple might be interested in what I have to say, or have information that is helpful for my own personal and professional growth. Even though I’m not a fan of automated tweeting, I still appreciate the efficient sharing of information by the rich source of tweeple I have met during my 140 character visits to the Twitterverse. And I firmly believe that the quality of your Twitter followers is the key, not the quantity.

5 Twitter Lessons I’ve learnt:

Give to Get

Like most venues in life, on Twitter you need to give to receive value. This means:

• Tweet personable information about yourself that is relevant or has synergy for some of your followers. You can keep this non-identifying but still real. For example @SuziDafnis discloses with a picture that she has a penchant for terrifyingly high heels “Just said no to temptation… I can always change my mind. http://twitpic.com/178vfu”
• Tweet links to interesting blogs and news articles. They don’t need to be all your own.
• Re-tweet the tweets you find funny, useful or informative.
• Keep your self-serving links to a minimum but share the ones you are proud of such as your latest blogpost, or in my case recently: “A link to my 5min pres on why there needs to be more emotional intelligence in school http://bit.ly/b6aTzI #ignite”

Read the #FFs With Interest

On Twitter, #FF stands for Follow (on) Friday. Tweeters post Twitter identities of people they think are worth following. Usually this means they’ll be people of interest to you too. Click on their profiles, read their short description and latest tweets and if you’re interested, follow them.

The power of Twitter is that you can authentically and personably connect with people on the same wavelength.

Re-Edit Your Short Profile

The short profile, limited to 160 characters is what people read when thinking about following you. I’ve amended mine many times and I confess it’s still a work in progress. Be informative, personal and disclose your personal style. If you have feedback on mine, I would really appreciate it. Currently it’s “Publish Parenting Info- Raising Children with Emotional Intelligence. A happy child makes a world of difference. Mum of 3 boys. No, they’re not always happy.” What do you think?

The Best Camera is the One You Have With You

I have totally stolen this line from Andrew Harvey at Ignite – the least I can do is share a link to his presentation. Tweeters develop their online brand by taking a quick photo with their mobile phone. This ranges from a sunrise to a pet rabbit or in @SuziDafnis’ case, a dangerous set of heels! A service you can use for this is Twitpic.

Use a Browser to Avoid Twitter Overload

Twitter can suck you in. If you want to scan through the important stuff quickly, download a Twitter browser to manage your lists of Tweeters. I use Tweetdeck but there are many others. Here are a few to check out: UberTwitter, HootSuite and Seesmic.

Hope that’s useful to you – I’m loving the learning that comes with my entrepreneur’s journey – see you out there in the Twitterverse.

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Yvette Vignando - www.happychild.com.au Yvette is pursuing her passion – to take action that helps children develop great social and emotional skills as a foundation for a happy and successful life. Formerly a lawyer and then successful executive coach specialising in Emotional Intelligence, Yvette was encouraged by her experience of MentorNet to launch her business – a website for parents that publishes practical and engaging information about raising children with emotional intelligence. Yvette looks forward to sharing the challenges and successes of her experience as she navigates her way through the adventures of launching a website, and tackles online sales and marketing, an evolving business plan, and the growing universe of social media. Yvette hopes that by following her personal and professional development as an entrepreneur you will also be inspired to follow your passions. Phone: 02 9889 0999 Email: yvette@happychild.com.au Website: www.happychild.com.au Twitter: www.twitter.com/yvettevignando LinkedIn: View her Public Profile Member Profile: See Yvette’s Member Profile

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