The Benefits of Social Media for Your Business: Crash Course
May 15, 2012
The Australian Businesswomen’s Network’s new Social Media Crash Course will help you to get started in social media and know what is best used for. This two-part online workshop is an easy way to learn about Facebook, Twitter, LinkedIn, blogs and YouTube — and how you can use these social tools easily to drive great results for your business.
Social media is more than just a buzzword. It’s how we engage with friends, but can also be how we find new jobs, clients and suppliers, do research and market ourselves and our business.
This two-part online training course will take you through:
- Why social media matters and why you should be using it
- Which social networks to join, tools to use and best practise tips
- How to build your personal profile and which tools are best to use
- Which social networks are best for networking and getting ahead
- How to incorporate social media into business operations without being a spammer
- How social media can be used to find work, to get new clients, to market an individual or a business
- Where to start — the shortcuts that make social media easy
- Examples of how people and businesses are using social media successfully
- Social mistakes that could cost you and how to avoid them
Register for the Social Media Crash Course now.
Event Details:
| Dates: | Part 1 – Thursday, 16 August 2012 Part 2 – Thursday, 23 August 2012 |
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| Time: | 10.15am for 10.30am – 11.30am AEST (Check your timezone.) |
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| Venue: | Online course, from the comfort of your desk | ||
| Pricing: | By 26 July |
After 26 July |
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| Growth Members: | $59 | $79 | |
| StartUp Members: | $88 | $98 | |
| CommunityPlus Members: | $113 | $132 | |
| Community and Non-Members: | $125 | $145 | |
Register for the Social Media Crash Course now.
Format:
- 2 x 60 minutes online workshops
- Available LIVE or on-demand (watch at your leisure on your computer or join the live session)
- Resources materials and links to useful sites and tools
- Access to the recording to review the session time and time again
Open, Honest Marketing Advice for Businesses: JoElla Marketing
May 14, 2012
Australian Businesswomen’s Network Members Making it!
Member of the Week -
Megan Barrow, JoElla Marketing
Megan Barrow is a marketer with a love for communication. She runs Melbourne-based JoElla Marketing to provide businesses with no-nonsense marketing advice about how today’s customers are engaging online.
“JoElla Marketing is my take on marketing and communications for businesses in today’s digital world,” says Megan.
“Through my career background of working in office environments, I was disheartened to see so many businesses being manipulated in their marketing, especially with high spend through lack of knowledge.
JoElla Marketing is about businesses receiving open, honest advice and me working as a team with them to get the best, unique strategies for their target market. In a way, I see myself as the marketing manager/co-ordinator for businesses who can’t afford to hire one.”
“I have no agenda or product alliances to push, I purely love marketing and working with people to help bring their opportunities to reality. I want it to be fun and as simple as possible for my clients – you focus on what you’re good at, tell me your vision and then let me focus on the actualisation.”
Digital Leaders. Are They Made or Born?
May 8, 2012
According to bestselling author, Erik Qualman, Digital leaders are made, not born.
In an exclusive webinar interview with the Australian Businesswomen’s Network on 17 May, Qualman will show how, with advanced technologies, everyone can exert more direct and indirect influence than ever before and become an effective digital leader — anywhere at any time.
Qualman, (author of bestseller Socialnomics) is a guest on BOOKED for Lunch – webinars with the world’s leading business book authors and thinkers presented by the Australian Businesswomen’s Network.
During this FREE one-hour event, Qualman will explain what modern leadership means and describes how to be an effective leader in the digital world.
Basing his conclusions on a wide range of research and resources, Qualman will provide an abundance of real-world examples and tips and explain how to take full advantage of everything the digital age has to offer, while avoiding common pitfalls that can damage one’s “digital legacy.”
According to Erik Qualman, in order to succeed, everyone needs to adjust his/her leadership skills to adapt to today’s digitally open world.
Qualman breaks the process down into five powerful truths to establish the leadership “stamp”:
- Simple: success is the result of simplification and focus
- True: be true to your passion
- Act: nothing happens without action – take the first step
- Map: goals and visions are needed to get where you want to be
- People: success doesn’t happen alone
Webinar Details:
Date: Thursday 17 May 2012
Time: 12.00pm – 1.00pm AEST
Cost: FREE
Venue: From your home or office
Register for the complimentary Digital Leader webinar now.
About Erik Qualman:
Erik Qualman is the author of Digital Leader: 5 Simple Keys to Success and Influence. He is an International speaker of the Fortune 500 and has been interviewed in numerous media outlets including: BusinessWeek, The New York Times, CBS Nightly News and The Huffington Post. For the past 16 years, Qualman has helped worked in the online marketing and eBusiness organizations of Education First, Cadillac, EarthLink, Yahoo, Travelzoo and AT&T. He is a columnist for ClickZ, while also owning the social media blog socialnomics.com.
About the BOOKED for Lunch webinar series:
The BOOKED for Lunch webinar series are free lunch-time webinars that feature bestselling business authors and thinkers.
Presented by the Australian Businesswomen’s Network and GoToWebinar, these events are open to men and women who seek to expand their business education and to be inspired by thought leaders who will present new trends, big ideas and pose thoughtful questions.
Learn more about BOOKED for Lunch.
Women Uncover the Benefits of Business Mentoring on 8 May
May 3, 2012
When the Australian Businesswomen’s Network presents the Me & My Mentor webinar on 8 May, it will be addressing a story that’s all too familiar for many women in business. It goes like this:
A brave woman starts her own business…
She wants to be her own boss, set her own salary and experience the rewards of financial freedom, all while creating time to be with her family and raise her children.
Before you know it, our heroine suddenly feels overwhelmed by the countless tasks that fall upon her shoulders.
We invite women to take part in the free Me and My Mentor webinar on 8 May if they want to understand how a mentor can help their business success. We’ll showcase stories of both mentors and mentorees who will share the benefits that mentoring has made to their business.
Who should attend? Women who…
- Are ready to grow a business (but need advice and guidance)
- Want to develop a strategy for the future direction of their business
- Need a business plan to keep on track with your goals
- Want to expand business skills in fundamental business subjects
- Understand that a mentor can help support the achievement of business growth
Webinar Details:
Date: Tuesday 8 May 2012
Time: 10.30am – 11.30am AEST
Cost: Free
Venue: From your home or office
Register for the complimentary Me & My Mentor webinar now.
The Australian Businesswomen’s Network: Inspiring Women of Australia
WINNERS: 2011 City of Sydney Business Awards – Education and Training Category
Best Australian Blogs Competition: herBusiness Blog Announced a Finalist
May 1, 2012
We’re thrilled to be named as one of six finalists in the 2012 Best Australian Blogs Competition, an initiative of the Sydney Writers’ Centre.
Over 570 blogs were in the running in four categories and we’re extremely excited to be recognised as a Finalist for the second year in a row in the Business category.
herBusiness is a collaborative effort with over 20 women bloggers providing almost-daily business advice and insights across a number of business areas, including:
- Career – Tips and strategies for advancing your career
- Inspiring Women - links to interviews with some of Australia’s finest female entrepreneurs
- Social Media and Social Networking – Easy ways to use the power of social media in your business
- Resources – Business resources and tips, as well as posts from our 30 Days of Networking and 30 Days of Social Media courses
- Advocacy – News and views on how we are championing women’s issues to government, as well as some of the work with do with the women’s community
The other finalists in the Best Australian Blogs – Business category are:
- Global Copywriting by Sarah Mitchell
- Kite Power by Jo Hegerty
- PR Warrior by Trevor Young
- Styling You by Nikki Parkinson
Congratulations to all finalists!
How you can get involved:
Vote for the herBusiness Blog in the People’s Choice category!
- Visit the Best Australian Blogs 2012 competition page here
- Click ‘Vote Here People’s Choice’
- Check HerBusiness Blog on Page 2
- Click Next to end, enter your details and submit!
Voting for this prize closes on 9 May with almost 8000 votes already cast. We’d love you vote.
Click here to vote for the herBusiness Blog in the Best Australian Blogs 2012 Competition!
The four category winners and the people’s choice prize-getter, as well as the overall Best Australian Blog of the year will be announced on Thursday, May 10.
eBook Reveals Technology and Innovation Secrets of Businesswomen
April 24, 2012
Sydney, 23 April 2012 — The Australian Businesswomen’s Network (ABN) has released a new eBook showcasing how businesswomen have tapped technology to propel themselves to the top of their industries. Sponsored by Optus Business, the eBook is titled Innovation Through Technology: The Innovation Secrets of 10 Women-Owned Australian Small Businesses.
“The world’s most successful businesses are harnessing the power of technology,” said Suzi Dafnis, Community Director at ABN. “Regardless of the size of your business, you too can use all the cool technology tools to generate leads, communicate with clients, fine-tune business proceeds and manage virtual teams – even if you’re not a computer geek!”
The eBook features interviews with 10 businesswomen who share how they have leveraged technology in innovative ways. For example, Mandi Gunsburger, CEO of babyology, explains how her company’s remote workforce operates “entirely in the cloud.” Using cloud-based technology and open-source software, Gunsberger circumvents the high costs associated traditional office space and traditional office software.
Other featured businesswomen reveal how they employ technology to track the success of marketing campaigns, get the most out of social media and smart phone apps, balance business and motherhood, enhance productivity, reduce overhead and manage cash flow more effectively.
ABN is a membership organisation that provides networking opportunities, business education, and access to mentors to businesswomen throughout Australia.
Media Contact:
Suzi Dafnis
suzi@abn.org.au
1300 720 120 or +61 2 8332 5400
New App cofounda: Female Entrepreneurs Connect and Build Business Faster
April 16, 2012
Australian Businesswomen’s Network Members Making it!
Member of the Week
ABN Member Angela Vithoulkas is the premier advocate for small businesses in Australia through her shows on www.eaglewavesradio.com.au; she is also the multi-award winning co-founder of VIVO Café Group.
Angela recently launched the new cofounda app with Matthew Beeche from www.shoestringlaunch.com to help connect people, skills and ideas for business together. Cofounda allows users the opportunity to get their ideas off the ground.
Cofounda
Australian-based application cofounda recently launched their new mobile-based platform that allows users to connect with like-minded individuals and companies that have complementary skill sets to get their ideas off the ground.
“Over the last 10 years in business, I can’t even tell you how many people have come to me with a great business idea, but have not had the resources or skill sets to take it to the next level,” says Dan Filmer, co-founder and CEO of the new company.
Available across both iOS and Android the application uses both geo location technology and instant messaging to assist members to connect with a potential ‘cofounda’, consultants, resources and investors that will assist in making their startup idea successful. “By being able to chat in real time with people both locally and globally with skills that complement your own, users will be able to turn ideas and dreams into reality” says Mathew Beeche, Sales Director.
“One of the things I am most excited about, being from a rural town in Australia myself, is that now, people all over the world in remote locations with an idea have the same opportunity to start up by connecting with the right people – something that may not have happened if location and travel was an issue, preventing initial conversations from happening because they could not make it to networking events which usually happen in the major cities.”
Cofounda helps protect members ideas
Cofounda helps protect members ideas with a built in NDA [non disclosure agreement] that can be used when the time is right, and you decide to take discussions to the next level. The app also has a services module where companies and small business can use the app as a marketing platform, allowing users to check out their services and pricing and connect with them directly, creating an opportunity for them to grow their customer base.
“Our core focus right now is growing the user base across the various categories so we have a thriving community of creative, business and tech minded people that can start creating the next big thing in the startup space. I can not wait to be amazed by seeing ideas come to life once users start connecting.” Says Beeche.
Cofounda is currently in lite version and the team have a very clear roadmap of where they want to take the platform. “We are currently preparing to open up for our first round of seed funding. The next stage of development includes an in app video pitching module that allows users to give ‘Angels’ within the app a snapshot into new ventures. Again this is exciting stuff as it allows the investment community to check out ideas from literally all over the globe” Beeche stated.
Cofounda is available across both iOS and Android platforms.
Member Gemma Manning Profiled in NETT Magazine
March 12, 2012
Australian Businesswomen’s Network Members Making it!
Member of the Week
Member Gemma Manning, Managing Director of growing marketing consultancy, Manning & Co. was profiled in the February edition of Nett Magazine.
Gemma discusses her decision to leave the corporate world behind to start her own company and how she runs a growing business while raising young children.
Read the full NETT Magazine profile on Gemma Manning.
Member Tracy Simpson Inducted to Prestigious Stanford Who’s Who
March 5, 2012
Australian Businesswomen’s Network Members Making it!
Member of the Week
ABN Member Tracy Simpson is a Partner with Koschel Simpson Mattner, a company that loves to build the wealth and well-being of their clients.
Tracy recently joined the prestigious ranks of elite business social network Stanford Who’s Who as a result of her phenomenal work in the financial services industry.
“One of the things that I am ‘getting’ in business is that the little things that you do can have a big impact,” says Tracy. “To be inspiring, you need to know WHY you are in business. This is often overlooked as owners get caught up in their day to day activities and forget about the initial vision that they had when first setting up the business.”
“My business purpose is provide financial freedom for my family, an enriching fulfilling and unlimited lifestyle and balanced work/family lifestyle and to duplicate this for my clients. My vision is to be the leading financial services provider on the Northern Gold Coast. To have an instantly recognisable brand that stands for the highest quality advice and service.”
Read the full story of Tracy joining the prestigious ranks of the Stanford Who’s Who.
Natasha Hawker Launches Employee Matters HR Consultancy
February 27, 2012
Australian Businesswomen’s Network Members Making it!
Member of the Week
ABN Member Natasha Hawker recently launched HR consultancy Employee Matters Pty Ltd in response to what she saw as a real need for SMEs to have assistance with their HR Practices and Employee Engagement levels. Natasha has over 17 years experience within HR, her expertise being in recruitment, employee relations, training and termination.
“SMEs need to understand the importance of good HR practice in every aspect of their business. When people think of HR, they normally think about recruitment or when a difficult conversation with an employee arises. There is a lot more to it than that however,” says Natasha.
“Having a purely reactive approach makes it difficult to maximise employee performance. With the introduction of the Fair Work Act and Modern Awards, getting the legalities right is even more pertinent and extremely important, particularly for small to medium businesses.”
- Visit employeematters.com.au for more information.
- Learn more about Natasha in her ABN Member Profile
Employee Matters Services
Natasha and her team at Employee Matters offer an internal recruitment service, far superior to, and much more cost-effective than, the standard recruitment agency offerings, including (but not limited to): ad and screening questions drafting, placement in Seek, review and response to applicants, phone interview screening, face-to-face interview screening, complete ID, reference and background checks and regular reporting stats on recruitment campaigns.
Non-recruitment services on offer include:
Employment contract drafting- Performance management of poor performers through to termination, if required
- HR Audits
- DIY HR – web based tool to set up and maintain your own HR Department with policies, procedures, templates and HR guides
- Policy development
- Engagement surveys and improvement programs
- Position Descriptions
- Annual Reviews
- Training to avoid Bullying and Sexual Harassment cases
- Interviewing, Supervisory & Listening skills, Customer Service & Coaching for Performance
- Fair Work Act (FWA) & Modern Award implications for SMEs
- Employee Assistance Programs (EAPs)
- Psychometric Assessments
“Our tag line Exceed, Excite, Excel was chosen because we can help SMEs Exceed with their Employee Engagement, Excite with Best Practice and innovation and Excel by increasing their productivity and profit beyond their expectations.”
Congratulations on the launch of Employee Matters, Natasha!
