Open, Honest Marketing Advice for Businesses: JoElla Marketing
May 14, 2012
Australian Businesswomen’s Network Members Making it!
Member of the Week -
Megan Barrow, JoElla Marketing
Megan Barrow is a marketer with a love for communication. She runs Melbourne-based JoElla Marketing to provide businesses with no-nonsense marketing advice about how today’s customers are engaging online.
“JoElla Marketing is my take on marketing and communications for businesses in today’s digital world,” says Megan.
“Through my career background of working in office environments, I was disheartened to see so many businesses being manipulated in their marketing, especially with high spend through lack of knowledge.
JoElla Marketing is about businesses receiving open, honest advice and me working as a team with them to get the best, unique strategies for their target market. In a way, I see myself as the marketing manager/co-ordinator for businesses who can’t afford to hire one.”
“I have no agenda or product alliances to push, I purely love marketing and working with people to help bring their opportunities to reality. I want it to be fun and as simple as possible for my clients – you focus on what you’re good at, tell me your vision and then let me focus on the actualisation.”
New App cofounda: Female Entrepreneurs Connect and Build Business Faster
April 16, 2012
Australian Businesswomen’s Network Members Making it!
Member of the Week
ABN Member Angela Vithoulkas is the premier advocate for small businesses in Australia through her shows on www.eaglewavesradio.com.au; she is also the multi-award winning co-founder of VIVO Café Group.
Angela recently launched the new cofounda app with Matthew Beeche from www.shoestringlaunch.com to help connect people, skills and ideas for business together. Cofounda allows users the opportunity to get their ideas off the ground.
Cofounda
Australian-based application cofounda recently launched their new mobile-based platform that allows users to connect with like-minded individuals and companies that have complementary skill sets to get their ideas off the ground.
“Over the last 10 years in business, I can’t even tell you how many people have come to me with a great business idea, but have not had the resources or skill sets to take it to the next level,” says Dan Filmer, co-founder and CEO of the new company.
Available across both iOS and Android the application uses both geo location technology and instant messaging to assist members to connect with a potential ‘cofounda’, consultants, resources and investors that will assist in making their startup idea successful. “By being able to chat in real time with people both locally and globally with skills that complement your own, users will be able to turn ideas and dreams into reality” says Mathew Beeche, Sales Director.
“One of the things I am most excited about, being from a rural town in Australia myself, is that now, people all over the world in remote locations with an idea have the same opportunity to start up by connecting with the right people – something that may not have happened if location and travel was an issue, preventing initial conversations from happening because they could not make it to networking events which usually happen in the major cities.”
Cofounda helps protect members ideas
Cofounda helps protect members ideas with a built in NDA [non disclosure agreement] that can be used when the time is right, and you decide to take discussions to the next level. The app also has a services module where companies and small business can use the app as a marketing platform, allowing users to check out their services and pricing and connect with them directly, creating an opportunity for them to grow their customer base.
“Our core focus right now is growing the user base across the various categories so we have a thriving community of creative, business and tech minded people that can start creating the next big thing in the startup space. I can not wait to be amazed by seeing ideas come to life once users start connecting.” Says Beeche.
Cofounda is currently in lite version and the team have a very clear roadmap of where they want to take the platform. “We are currently preparing to open up for our first round of seed funding. The next stage of development includes an in app video pitching module that allows users to give ‘Angels’ within the app a snapshot into new ventures. Again this is exciting stuff as it allows the investment community to check out ideas from literally all over the globe” Beeche stated.
Cofounda is available across both iOS and Android platforms.
Member Gemma Manning Profiled in NETT Magazine
March 12, 2012
Australian Businesswomen’s Network Members Making it!
Member of the Week
Member Gemma Manning, Managing Director of growing marketing consultancy, Manning & Co. was profiled in the February edition of Nett Magazine.
Gemma discusses her decision to leave the corporate world behind to start her own company and how she runs a growing business while raising young children.
Read the full NETT Magazine profile on Gemma Manning.
Member Tracy Simpson Inducted to Prestigious Stanford Who’s Who
March 5, 2012
Australian Businesswomen’s Network Members Making it!
Member of the Week
ABN Member Tracy Simpson is a Partner with Koschel Simpson Mattner, a company that loves to build the wealth and well-being of their clients.
Tracy recently joined the prestigious ranks of elite business social network Stanford Who’s Who as a result of her phenomenal work in the financial services industry.
“One of the things that I am ‘getting’ in business is that the little things that you do can have a big impact,” says Tracy. “To be inspiring, you need to know WHY you are in business. This is often overlooked as owners get caught up in their day to day activities and forget about the initial vision that they had when first setting up the business.”
“My business purpose is provide financial freedom for my family, an enriching fulfilling and unlimited lifestyle and balanced work/family lifestyle and to duplicate this for my clients. My vision is to be the leading financial services provider on the Northern Gold Coast. To have an instantly recognisable brand that stands for the highest quality advice and service.”
Read the full story of Tracy joining the prestigious ranks of the Stanford Who’s Who.
Natasha Hawker Launches Employee Matters HR Consultancy
February 27, 2012
Australian Businesswomen’s Network Members Making it!
Member of the Week
ABN Member Natasha Hawker recently launched HR consultancy Employee Matters Pty Ltd in response to what she saw as a real need for SMEs to have assistance with their HR Practices and Employee Engagement levels. Natasha has over 17 years experience within HR, her expertise being in recruitment, employee relations, training and termination.
“SMEs need to understand the importance of good HR practice in every aspect of their business. When people think of HR, they normally think about recruitment or when a difficult conversation with an employee arises. There is a lot more to it than that however,” says Natasha.
“Having a purely reactive approach makes it difficult to maximise employee performance. With the introduction of the Fair Work Act and Modern Awards, getting the legalities right is even more pertinent and extremely important, particularly for small to medium businesses.”
- Visit employeematters.com.au for more information.
- Learn more about Natasha in her ABN Member Profile
Employee Matters Services
Natasha and her team at Employee Matters offer an internal recruitment service, far superior to, and much more cost-effective than, the standard recruitment agency offerings, including (but not limited to): ad and screening questions drafting, placement in Seek, review and response to applicants, phone interview screening, face-to-face interview screening, complete ID, reference and background checks and regular reporting stats on recruitment campaigns.
Non-recruitment services on offer include:
Employment contract drafting- Performance management of poor performers through to termination, if required
- HR Audits
- DIY HR – web based tool to set up and maintain your own HR Department with policies, procedures, templates and HR guides
- Policy development
- Engagement surveys and improvement programs
- Position Descriptions
- Annual Reviews
- Training to avoid Bullying and Sexual Harassment cases
- Interviewing, Supervisory & Listening skills, Customer Service & Coaching for Performance
- Fair Work Act (FWA) & Modern Award implications for SMEs
- Employee Assistance Programs (EAPs)
- Psychometric Assessments
“Our tag line Exceed, Excite, Excel was chosen because we can help SMEs Exceed with their Employee Engagement, Excite with Best Practice and innovation and Excel by increasing their productivity and profit beyond their expectations.”
Congratulations on the launch of Employee Matters, Natasha!
No Sweat Fashions: Creating new lives, one stitch at a time
February 20, 2012
Australian Businesswomen’s Network Members Making it!
Member of the Week
ABN Member and guest blogger on the herBusiness Blog, Nerida Gill designed Admin Bandit, an easy and affordable software accounting package specially tailored to help volunteer treasurers.
Visit adminbandit.com.au to learn more.
No Sweat Fashions
Nerida recently joined the No Sweat Fashions board as treasurer.
“This new endeavour is aimed at creating meaningful and long-term social change for newly arrived refugees and other migrants in Canberra who face social isolation and barriers to employment and education,” says Nerida.
“By means of its trading activities, No Sweat will address these problems by creating jobs, providing training, facilitating community engagement promoting social inclusion.
No Sweat Fashion will also fill a need for small runs of garments for emerging designers who can’t afford to jump up to a manufacturers run of 1000 garments when they are growing.”
- To get involved, visit nosweatfashions.com
- Learn more about Nerida Gill in her ABN Member Profile
- Read Nerida’s lastest blog post: Conquering the Facebook Frontier for Small Business
Tina Tower of Begin Bright – Front Cover of SMH
February 13, 2012
Australian Businesswomen’s Network Members Making it!
Member of the Week
Tina Tower runs Begin Bright, a school readiness program designed to give children a happy start to learning.
Tina started franchising her business last year, and has since been profiled in The Australian Financial Review and recently, on the front page of The Sydney Morning Herald.
Congratulations on the great media attention, Tina!
Visit beginbright.com.au to learn more about enrolling your child in a school readiness program. Classes currently running in NSW, VIC, QLD & WA.
Sydney Morning Herald Feature
”A lot of parents are doing school readiness classes purely for that best start assessment, and for [entry into] different schools,” Ms Tower said.
Most pupils came to her because parents realised their older children had been underprepared for school. ”With their subsequent children, they send them to school readiness [classes] so they don’t encounter those same problems.”
New Internet Dating Book by Member – Dr. Buzz McCarthy
February 7, 2012
Australian Businesswomen’s Network Members Making it!
Member of the Week
Dr. Buzz McCarthy is an International author and recognised leading specialist in the area of intimate relationships, wealth, success and personal transformation. She is passionate about helping people make more compelling choices.
Buzz’s new book, Internet Dating: Men to Avoid, Men to Enjoy has been receiving plenty of media coverage, having recently been profiled in the Herald Sun, Living Now and on the Morning Show.
- Read more about Buzz in her ABN Member Profile
- Receive a 10% discount to attend Buzz’s Ultimate Relationship workshops if you’re an Australian Businesswomen’s Network member. Visit www.ultimaterelationships.com for dates and locations.
About the Book
Internet Dating: Men to Avoid, Men to Enjoy will help you discover how to find true love and passion via the Internet without fear, the top 5 strategies to present yourself online, how to identify 9 kinds of men you definitely don’t want to date, how to attract and keep a really masculine man, when to leave Mr Right Now and find Mr Right, and much more.
Visit www.mentoavoidmentoenjoy.com to learn more.
Purchase Internet Dating from Booktopia to save 15% on the retail price.
Recent Media Coverage
- Watch Buzz on Channel 9′s Morning Show, 2 February 2012
- ‘Just click for love’ – Buzz in the Herald Sun, 27 Nov 2011
- ‘Love stops time and starts eternity’ – Buzz in Living Now, Jan 2012
52 Weight Loss Missions – Member Michele Connolly launches new eBook
January 30, 2012
Australian Businesswomen’s Network Members Making it!
Member of the Week
Michele Connolly runs Get Organized Wizard, a company that helps people move from procrastination to action through action-based programs that cover business, goals, personal organisation and weight loss.
Michele’s brand new eBook, 52 Weight Loss Missions, reached #16 in Healthy Living and #20 in Weight Loss on the Amazon Kindle Store. Congratulations Michele!
Visit the Amazon Kindle Store to read a preview from 52 Weight Loss Missions by Michele Connolly.
About Michele Connolly
Michele Connolly helps people move from procrastination to action. It’s her tagline at Get Organized Wizard.
She believes you can be happier if you take action on your priorities. Michele’s programs cover business, goals, home, personal organisation, writing and weight-loss, and are used by tens of thousands of people worldwide.
52 Weight Loss Missions gets people to take action on 52 projects that help them overcome excuses, win the mental battles and lose weight.
Visit www.GetOrganizedWizard.com.
Enjoy these tips from Michele:
Member Sharon Williams on Channel 9′s Today Show
January 23, 2012
Australian Businesswomen’s Network Members Making it!
Member of the Week
Member Sharon Williams of Taurus Marketing was recently featured on Channel 9’s Weekend Today Show, explaining the need for young people and CEOs alike to be vigilant in protecting their brand by watching what they say online.
She discusses appropriate strategies to protect you and your loved ones digital resume and reputation.
Watch the interview on Channel 9.
About Taurus Marketing
Taurus is an Australian based, privately owned, integrated strategic marketing agency servicing the B2B and B2C sector. They deliver strategy and integrated marketing, public relations and social media solutions to help clients drive their business forward.
Clients range from smart entrepreneurs to major ASX-listed corporations here and overseas. Taurus has made their name on a ‘no bull’ promise of achieving outstanding results for clients.
Visit taurusmarketing.com.au
- Learn more about Sharon Williams
- Our herBusiness podcast interview with Sharon: Meet Marketing’s No-Bull Maven
- More media on Sharon Williams
