Your 30 Day Social Media Plan – #30DSM – Day 30: 30 Days of Social Media

October 30, 2009 by Suzi Dafnis 

It’s Day 30 of 30 Days of Social Media. We’ve covered a lot of ground over the last month and yet it feels like it would be easy to go for another 30 days of tips and strategies on how to put social media to work for your business.

Today, however, let’s take a look at how we can start to implement some strategy into your social media activity.

Your 30 Day Social Media Plan

Execution and implementation is the key to being successful with any new body of knowledge. No point knowing new stuff and then not doing anything with it. (As a serial student of business I am guilty of learning, learning and more learning. The magic seems to happen when I actually use and share what I have learned.)

I believe that if we focus on ONE area for a whole month, we’ll do better than splitting our energies across the myriad of areas. (Ok, you can sneak two or three areas of focus into your plan, but I suggest you consider putting together a 30 day plan for one area to start.)

Over the last 30 days we’ve looked at:

  • Wikis
  • Twitter strategies
  • Facebook Pages
  • Online Networking
  • RSS (Real Simple Syndication)
  • Promoting events through social media
  • Generating Leads
  • Podcasting
  • Using Video and YouTube
  • Managing Your Online brand
  • and a whole lot more…

So, what ONE area would you like to focus further on for the next month?

YOUR 30 DAY SOCIAL MEDIA PLAN FOR [INSERT YOUR FOCUS AREA HERE]

Here are three steps to take to create a one-page plan for this area:

Step 1:

Choose an area of Social Media to focus on for the next month.

Step 2:

Set your goals and objectives for this area. (Hint: Stay big picture and set some measurable goals that we can look back at in 30 days and celebrate the achievement of.)

Step 3:

Determine what three actions can you take

  • tomorrow
  • next week
  • over 30 days

to get closer to the achievement of your goals for this area of social media.

EXAMPLE

AREA: Facebook Page for My Business

GOALS:

  1. Set up a Facebook page by (date)
  2. Get a vanity URL
  3. Add photos and a video ;-)
  4. Post at least once a week to the page

2. Have 100 fans for the page by the end of the month

3. Integrate my Facebook Page strategy into my business strategy

ACTIONS

Week 1:

  • Post twice to the Notes section:
    • post link to one relevant article
    • post link to one relevant event
  • Advertise/promote the page on my email, on  my website, in a newsletter, through Twitter and other social networks

etc.

Take action. Do it now. Set you goals and schedule the activities that you’ll complete to get to these goals.

Thanks for taking part in 30 Days of Social Media.

Write and tell me what you plan to focus on. I’d love to hear from you and be a part of your journey.

Until then,

Suzi

(I owe thanks to many people for their support with this free program. I’ll write more on that tomorrow!)

Filed Under 30 Days of Social Media, Featured, Social Media and Social Networking, Today's Tip
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Comments

5 Responses to “Your 30 Day Social Media Plan – #30DSM – Day 30: 30 Days of Social Media”

  1. Maria Anderson on October 31st, 2009 12:36 pm


    hi Suzi

    Will you be running this again.? I have just been too busy to be involved. I have been recommending this event in the last three presentations I made in late Sept / Oct. I know a number of the Hawekesbury Chamber Women in Business who wrote down the program details.

    I am just back from the annual Australian Marketing Institute conference which was absolutely amazing. As usual, they brought in professors and experts from all around the world who shared knowledge that they just don’t teach in courses. Intend to blog some of the key points each day to share with the online community. So I am busy reviewing all the notes I took. After this, I will go back and review your 30 Days of Social Media.

    P.S. Hoping to go to the Brisbane meet up.

  2. Emma Bell on November 3rd, 2009 9:47 am


    Hi Suzi,
    I think this all sounds really good and I just got your ebook sent to my email. As a Gen Y I know how powerful social media is just for building relationships with friends and friends of friends and I think using all these tools for business is fantastic!
    Have you used amazon kindle? Any good?

    Cheers,
    Emma

  3. Suzi Dafnis on November 11th, 2009 7:22 am


    Hi Emma,

    Thanks for your comments. Hopefully it’s not just Gen Y that reaps the power of social media ;-) . Actually – I believe the stats show that 30+ is the highest number of people taking up the use of social networks and social media.

    Kindle – not yet. I am a big reader of print and consumer of eBooks. I need to see a Kindle up-close-and-personal before deciding. Being a gadget fan, I’ll no doubt end up with one.

  4. Nicole Meintkes on March 1st, 2010 8:11 pm


    Hi Suzi,

    Have just set up a Facebook page for my business, The Princess & The Pea, as am really trying to focus on driving more traffic through to my website. Always going search engines looking for articles I can read on maximising this so was chuffed to come across this site tonight and your subsequent article. Thanks very much, I’ve found it very helpful.
    Kind regards,
    Nicole Meintjes
    PS Just bought my father a Kindle for his birthday and am keeping my fingers crossed that my husband will by me one for mine :)

  5. Suzi Dafnis on March 2nd, 2010 12:14 pm


    Hey Nicole, thanks for the feedback. I really appreciate it. As far as a Kindle… hold out – the iPad is just around the corner and I think it may be a much better experience. Let me take that back… I don’t just think, I believe it will be a much better experience for reading but also it will have so much more functionality. Cheers, Suzi