It Is What They Know, Not Who They Know
July 14, 2010 by kljohnston
By Kristy-Lee Johnston, Footprint Recruitment
It is well established that recruiting staff takes time. To combat this, many employers believe that the best way to save time when recruiting candidates is to do so via word of mouth – hiring someone’s sister, cousin, friend or ex-colleague.
Whilst word of mouth referrals can be a great way to find the perfect person, it is often a shortcut which leads to a placement that suits neither the candidate nor the company in the long run and ends up costing you more in training time, loss in productivity and a reduction in team morale.
When hiring staff, the most important factors to consider are the skills required for the role and the overall fit of the candidate into the team. Whilst sometimes a word of mouth candidate may meet all of this, often they are employed as a quick fix but are not an ideal long term solution.
Let’s look at the most important aspects you need to consider when hiring a new employee:
1. Does this person possess all of the qualifications, certificates and licenses needed to do the job?
2. Does this person have the relevant and on the job skills and experience to do the role?
3. Will the person fit in with your existing team?
4. Do they suit your company culture?
5. Are they motivated, for the right reasons, towards taking on this role and committing to it long term?
6. Do they have appropriate work ethic, loyalty, honesty and integrity to do the role and work in the company?
If the candidate you are considering through word of mouth meets all of this without hesitation, then great! They probably are the right person for the role. But there is little, if any, way to determine this without having considered the market – are there better candidates for this role, and your organisation, out there in the marketplace?
There is another thing you need to consider when hiring through word of mouth – the dynamics of the team. What happens if the person who referred you this candidate has a falling out with this person one weekend? Whilst the argument may not be relevant to work, it will undoubtedly affect both of them at work. When they bring this tension into the workplace, it not only affects them individually, but also the entire team around them.
So in the end, through no fault of your own or the company, you can end up with disharmony which impacts everyone in the team, no doubt decreasing productivity and negatively impacting company performance. Probably just one more issue you would rather not be dealing with when you could be spending time working on improving your business!
Hiring candidates who know everything you need them to, rather than everyone in your team, will undoubtedly yield better results for your business.
MORE GREAT POSTS BY KRISTY-LEE JOHNSTON:
- Pay Peanuts – Get Monkeys?
- Past Behaviour Predicts Future Behaviour – The Importance of Reference Checking
- A Failed Recruit – What Does It Cost Your Business?
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Kristy-Lee Johnston - Footprint Recruitment
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| Phone: | 02 4367 5500 |
| Email: | kristy@footprintrecruitment.com.au |
| Website: | www.footprintrecruitment.com.au |
| Twitter: | www.twitter.com/footprintcc |
| Facebook: | www.facebook.com/footprintrecruitment |
| LinkedIn: | au.linkedin.com/in/kristyleejohnston |
| Member Profile: | See Kristy’s Member Profile |







I think the web has transformed the recruitment industry, and it may be true to say that personal referral’s are seen to be valuable by employers as the ‘referer’ is basically putting their rep on the table by having referred them.
Kristy-Lee this is a great article!
In adding new members to my team it is imperative that they are qualified in skill and are a good fit to the organization–more so than being already connected to the team either by relation or friendship.
If challenges arise (as they tend to do in business!), the difficulty can be compounded if the newly hired candidate is a “friend” or a “relative”.
I believe that by keeping things simple my stress and uneccessary strife is reduced significantly. Your article points to this beautifully.
It is wise to search the market for the best fit to the organization rather than rolling the loaded dice from the word of mouth approach.
Thanks for posting this.
Hi Ron,
Thanks so much for your feedback. You are right, as a manager or business owner why place unnecessary stress on yourself?
Kristy
Hi Helen,
Thanks for your comments. You are certainly correct, the concept of the ‘referrer’ putting their own reputation on the line is often what encourages employers down that path.
kristy
You offer some valuable advice regarding how recruiting staffs work. It is indeed a very tedious task especially going over a lot of resumes. Applicants must bear in mind that to include what matters in a resume. Work experience and its details must be the focus.
Hi Rory,
Thanks for your feedback. You are very right about resumes, unfortunately I am seeing more and more ‘professionally prepared’ resumes which fail in this area – and it’s to the detriment of the applicant.