Why the Do Not Call Register Could Strangle Small Business

By Susan Wareham McGrath

The Australian Direct Marketing Association (ADMA) has advised the Australian Businesswomen’s Network that the Australian Communications and Media Authority is considering extending the Do Not Call register to include businesses – and has forecast a 50% take up rate of business numbers.

The ADMA is concerned about the potential this has to significantly increase the competitive marketing edge larger businesses have over SMEs – while SMEs will effectively be blocked from making contact with prospective customers and clients, larger businesses will continue to be able to make telemarketing calls, under the “existing business relationships” provision.

The ADMA is currently conducting a survey with respect to small businesses, which can be accessed from this link; and has also provided the following list of actions that members can take in addition to undertaking the survey:

• Write to the senate committee voicing your concerns.
• Write to Members of Parliament voicing your concerns.
• Ministers in favour of extension to business and government numbers
  • Senator Conroy
  • Senator McEwen
  • Senator Wortley
• Ministers against extension to business and government numbers
  • Senator Fisher
  • Senator Troeth
• Help ADMA fund the Access Economics survey.
  • The funding of the Access Economics survey was an expensive exercise. If you want to support ADMA send a donation to ADMA, GPO Box 3895, Sydney  NSW  2001; and indicate the money is for the Access Economics Study.
• Join ADMA.

Further information can be obtained here.

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Susan Wareham McGrath, Susan Wareham Immigration Services Susan Wareham McGrath is a skilled and experienced Australian visa and immigration consultant; jobsearch strategist and career management consultant; professional writer, blogger and social commentator. She holds a degree in psychology, an advanced diploma in human resource management, a post graduate qualification in public policy development, a national training accreditation and registration as an Australian migration agent with the Migration Agents Registration Authority. Susan is a strong advocate for the personal and professional advancement of women, and after serving as an Advisory Board Member of the Australian Businesswomen’s Network since 2007 is now the ABN’s National Special Projects Manager. Email: susan@susanwareham.com Website: www.susanwareham.com Facebook: Susan Wareham McGrath Twitter: @Susan_McGrath and @McGrath_Careers LinkedIn: View Susan’s Public Profile Member Profile: See Susan’s Member Profile