http://blog.abn.org.au Business networking, education, mentoring, inspiration and resources to help women start, manage and grow a business. Tue, 16 Mar 2010 04:15:34 +0000 http://backend.userland.com/rss092 en In his newest book Linchpin - Are You Indispensible? marketer Seth Godin asks: What is your superpower? (He explains that your superpower is not your USP, it's not your 'strength' or your 'core competence', it's that about you that tells me how you can help me - or how I ... http://blog.abn.org.au/grow-your-business/what-is-your-superpower Hello and welcome to the herBusiness program where we interview inspiring businesswomen and entrepreneurs. Today's guest is Sharon Williams, CEO of Taurus Marketing. Sharon Williams is a pioneer in the Australian agency industry and proof a small business can influence and service the big end of town. Taurus started out of Sharon's ... http://blog.abn.org.au/grow-your-business/meet-marketings-no-bull-maven I'm a marketer, and I'm always looking to see what's new and relevant to me and to my business. I'm also an avid reader. Whether it's ebooks, paper books, audio books, I'm lapping up new content and information via book. That's why when Citrix GoToWebinar and the Australian Businesswomen's Network decided to ... http://blog.abn.org.au/grow-your-business/marketing/join-seth-godin-worlds-1-marketing-blogger-as-he-discusses-his-new-book-linchpin National - 8 April 2010 We've been conditioned to think that the best way to motivate ourselves and others is through external rewards like money or fame, or by the fear of punishment - the carrot-and-stick approach. That's a mistake, Daniel H. Pink says in his transformative new book DRIVE - ... http://blog.abn.org.au/grow-your-business/events/booked-for-lunch-drive-by-daniel-pink-free-webinar National - 24 March 2010 Today's major challenge lies in developing a killer marketing strategy in order to cement brands for survival. We exist in an ever-demanding and dynamic landscape of sophisticated consumers, competition and marketplace demands. As choices become vast, the only thing that matters are your relationships with the ... http://blog.abn.org.au/grow-your-business/events/strategic-marketing-develop-effective-strategic-marketing-and-set-your-business-apart National - 17 March 2010 A marketing plan sets in place what you’re going to do, how you’re going to do it, who you’re going to do it for and what it is going to cost. But, where do you start? During this webinar we’ll look at a straight-forward, no-fluff way to ... http://blog.abn.org.au/grow-your-business/events/marketing-plan-design-how-to-create-a-blueprint-for-powerful-marketing-tactics By Yvette Vignando, www.happychild.com.au Leading up to the launch of a new site, I'm researching everything about the power of social media. Before I catapulted myself into the Twitterverse, I confess I cynically suspected it would be full of people updating me about their breakfast, their political views or be a ... http://blog.abn.org.au/grow-your-business/5-twitter-tips-for-entrepreneurs Day 1 at the South by South West festival and Aussie Darren Rowse (@problogger and problogger.net) took the Day Stage to talk about his book (which is about to be released in 2nd edition) and gave some great tips for successful blogging. A few minutes into his presentation the room was ... http://blog.abn.org.au/resources/great-ideas/tips-for-successful-blogging-from-problogger-darren-rowse By Cat Matson, Alito Many people often think they need to establish a 'formal' mentoring relationship in order to receive the benefits. But I often find mentoring ... and the benefits that come with it ... can be a bit more organic. A mentor is considered a trusted friend, counselor or teacher, ... http://blog.abn.org.au/grow-your-business/are-you-being-mentored By Catherine Pritchard, Radiance Healthcare Centre Your brain is a powerhouse! It requires a large amount of fuel in order to keep it functioning at it’s peak all day long. Stress, poor diet, deadlines and a lack of fresh air can all compromise your brain function. Use the ... http://blog.abn.org.au/grow-your-business/productivity/boost-your-brain-power-and-revitalise-your-memory