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	<title>herBusiness Blog &#187; News, tips and ideas for Australia’s small business owners</title>
	<link>http://blog.abn.org.au</link>
	<description>Business networking, education, mentoring, inspiration and resources to help women start, manage and grow a business.</description>
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		<title>Go Viral &#8211; Publicity using Video</title>
		<description><![CDATA[By Kerry McDuling, McDuling PR As many, if not more, searches are conducted on YouTube than on the most popular search engine, Google. YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. The launch and rise in popularity of YouTube has [...]]]></description>
		<link>http://blog.abn.org.au/grow-your-business/viral-publicity-youtube-video</link>
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		<title>Have you checked-in lately? An introduction to location-based marketing for business</title>
		<description><![CDATA[In March 2011, I heard one of the founders of location-based application, foursquare, speak at the South By South West Interactive festival in Austin, Texas. Up until that time, I&#8217;d not used location apps except for the occasional checkin through Facebook places. Since then, however, I&#8217;ve been playing with foursquare to understand its application and [...]]]></description>
		<link>http://blog.abn.org.au/grow-your-business/check-in-introduction-location-based-marketing-business</link>
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		<title>11 Ways to Improve Your Search Engine Rank with Social Media</title>
		<description><![CDATA[By Bianca Board, Web123 Are your social media profiles helping your business be found on search engines? Yes that’s right &#8211; search engines now rank social media sites in their results. This means whatever words you are frequently using on social media pages will count towards your search rank. Higher social media ranking equals more [...]]]></description>
		<link>http://blog.abn.org.au/grow-your-business/11-ways-improve-search-engine-rank-social-media</link>
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		<title>Conquering the Facebook Frontier for Small Business</title>
		<description><![CDATA[By Nerida Gill, Admin Bandit If social networking is the new frontier of small business, then Facebook must surely be the wagon that gets us there. However, showing up and staking a claim isn’t enough; you’ve got to work that claim to unearth any riches. I’ve been optimising my own Admin Bandit fan page over [...]]]></description>
		<link>http://blog.abn.org.au/grow-your-business/conquering-facebook-frontier-small-business</link>
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		<title>How to Create a Social Media Schedule – Part 1</title>
		<description><![CDATA[By Michele Connolly, Get Organized Wizard Everyone talks about the benefits of social media. You can get Google juice. You can build your reputation. You can position yourself as an expert in your field. But the prospect of producing all that social media content can be daunting to many of us – especially if we [...]]]></description>
		<link>http://blog.abn.org.au/grow-your-business/productivity/how-to-create-social-media-schedule-part-1</link>
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		<title>52 Weight Loss Missions &#8211; Member Michele Connolly launches new eBook</title>
		<description><![CDATA[Australian Businesswomen’s Network Members Making it! Member of the Week Michele Connolly runs Get Organized Wizard, a company that helps people move from procrastination to action through action-based programs that cover business, goals, personal organisation and weight loss. Michele’s brand new eBook, 52 Weight Loss Missions, reached #16 in Healthy Living and #20 in Weight [...]]]></description>
		<link>http://blog.abn.org.au/media-abn/media-members/52-weight-loss-missions-michele-connolly</link>
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		<title>Is there a needle in this haystack?</title>
		<description><![CDATA[By Kristy-Lee Johnston, Footprint Recruitment I found myself watching one of those ‘property search’ style shows the other day and was reminded just how similar the search for employees can be to that search for the elusive, ideal property. I think, particularly for small businesses, the similarities are even more clear and here’s why: You, [...]]]></description>
		<link>http://blog.abn.org.au/grow-your-business/needle-haystack-employee-recruitment</link>
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		<title>If your business came to life as a person, what would your customers think?</title>
		<description><![CDATA[By Vivienne Kane, Minuteman Press Prahran When you think Virgin, you think Richard Branson. McDonalds – Ronald McDonald. Victoria Bitter – a tradie in a singlet and stubbies. Have you ever thought what your business would be if it came to life in human form? What are the values and impressions you’d like to project? [...]]]></description>
		<link>http://blog.abn.org.au/grow-your-business/business-brand-personality-customer-opinion</link>
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		<title>CEO and celebrity chef cookoff to feed people in need</title>
		<description><![CDATA[On 6 February, 200 CEOs will cook with 30 celebrity chefs and feed 1000 people in need. The CEO CookOff is a joint initiative of OzHarvest and Qantas and hopes to raise awareness around food security and one of Australia&#8217;s major social issues, homelessness and to raise significant funds for Australia&#8217;s food rescue charities, OzHarvest [...]]]></description>
		<link>http://blog.abn.org.au/inspiration/ceo-celebrity-chef-cookoff-feed-people-in-need-february-2012</link>
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		<title>Beyond Bold… What are the Infinite Possibilities?</title>
		<description><![CDATA[By Lisa Murray, Revive Business Coaching Setting targets for 2012 has been a focus for many business owners over the past few weeks. I’ve watched myself sitting on the fence, not getting caught up in the frenzy of activity, but still being totally willing for this year to be my boldest and most brilliant yet! [...]]]></description>
		<link>http://blog.abn.org.au/grow-your-business/beyond-bold-infinite-possibilities</link>
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