Authors tell businesses owners to break rules and lose control to get ahead!

The Australian Businesswomen’s Network will host Marketing gurus and lifelong ‘Deadheads’ David Meerman Scott and Brian Halligan, authors of new book Marketing Lessons from the Grateful Dead, on a free webinar session: BOOKED for Lunch on 26 August.

Marketing Lessons from the Grateful Dead discusses how the unique approach used by The Grateful Dead, one of the most iconic bands in history, was ahead of its time and revolutionised the music industry.

The band pioneered many social media and inbound marketing concepts, which are successfully used by businesses across all industries today.

You can tune in from the comfort of your home or office, and discover some key insights and innovations that could be applicable to your business including:

• How to turn your customers into evangelists
• How to bypass traditional business channels and ‘go direct’ and
• How to out-market the competition

Find out how a band became a brand and learn valuable marketing lessons by joining BOOKED for Lunch.

Date:  Thursday, 26 August 2010
Time:  12.00pm to 1.00pm (AEST)
Venue:  Webinar
Price:  Free

For more information or to sign up, contact the Australian Businesswomen’s Network on www.abn.org.au or call 1 300 720 120.

BOOKED for Lunch are free lunch-time web-seminars that feature the world’s best business book authors and thinkers. BOOKED for Lunch is presented by the Australian Businesswomen’s Network and GoToWebinar – Webinars Made Easy.