Why most companies get it wrong with Twitter

May 29, 2009 by Suzi Dafnis 

Unless you’ve been under a rock you know that the world is a-buzz with the sound of tweets. The early adopters are wondering what all the fuss is about (and possibly that everyone would just quit acting as though they discovered sliced bread) … but for those who are newbies there is still a big question about why/if they should join the Twitter Army and if so, how does it all work?

BRW | Suzi Dafnis

BRW | Suzi Dafnis

On a regular basis business owners ask me if they should join Twitter and if I can tell them how to use it to grow their business.

In this article in BRW magazine I tell why I think most business owners get it wrong when it comes to Twitter.

And, next month I’ll be teaching a class for our members on how to use this technology and communications marvel to grow their business. Details will be on our website from 1 June.

Hold the date: The webinar – Twitter for Business will be on 17 June at 10.30am AEST.

BRW | Suzi Dafnis

BRW | Suzi Dafnis

Comments

2 Responses to “Why most companies get it wrong with Twitter”

  1. Frances Jones on May 29th, 2009 12:04 pm


    Thanks for keeping us up-to-date Suzi.

  2. Anne Sorensen on May 29th, 2009 12:58 pm


    Thanks Suzi for the post. As marketers, we need to clearly articulate and demonstate the value to our clients of all social media platforms including Twitter. Think the more real examples of how these networks have created value for business, the easier this will be. Am compiling such examples currently.

    PS We can be tweeted on: twitter.com/marketingius :)