What would make your website more effective?

May 12, 2009 by Suzi Dafnis 

In the May edition of our Women in Business eNewsletter we asked members what the biggest frustrations were about website effectiveness.

In a short survey participants said:

  • 25% – Traffic and getting enough targeted visitors
  • 37.5% – Conversion
  • 0% – Navigation/Structure
  • 37.5% – Cost/time to make updates

(Participants could choose more than one option.)

You can read the responses here.

Do you have tools and resources you can suggest to make website management and effectiveness easier for small business? Then please add them here in our blog as comments.

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Comments

2 Responses to “What would make your website more effective?”

  1. Natasha Boyar on May 13th, 2009 12:41 pm

    I wholeheartedly agree that self editing of web pages has been a thorn in everyone’s side – mine too and that is why I became a web designer.

    All my clients say exactly the same thing (about how hard editing your own site is) so I came up with a low-cost and VERY simple and easy-to-use solution. You can check it out at my site: http://www.streamtrain.biz/idw/DIYediting.html

    This service is available to you whether you use my web design or not. We can get your site up and using our product and you can do your own web page editing.

    It is all web-based so no software to install. Tutorials come with the package, but if you can use MS Word and MS Publisher you can use our Smart Edits product. Costs are minimal (around $550 per year) and pages are archived so if you make a blooper you can go back to a good page.

    I hope this helps.

    Natasha

  2. Rebecca Leigh | Smart Fresh Writing on May 17th, 2009 9:17 pm

    As noted in one of the written responses to this survey, business owners often struggle with conflicting advice around how to handle the content of their websites.

    Should you be focusing on keyword / SEO techniques to secure coveted google traffic, or relationship and sales copy to capture and convert those who arrive at the site?

    They are both important, but really the emphasis should be on the second – engaging, compelling web copy – as when it is done properly it serves both purposes.

    Google’s objective is to deliver relevant, useful content for its searchers and it is using increasingly sophisticated methods to determine relevancy and usefulness (it’s no longer enough to simply stuff a page with keywords). When you provide content that engages your target audience you will win with them, and you will also win with Google.