Tips for successful blogging, from Problogger Darren Rowse

March 13, 2010 by Suzi Dafnis 

Day 1 at the South by South West festival and Aussie Darren Rowse (@problogger and problogger.net) took the Day Stage to talk about his book (which is about to be released in 2nd edition) and gave some great tips for successful blogging.

A few minutes into his presentation the room was evacuated when a (false) alarm went off but we were back 20minutes later to hear his great tips again.

I managed to catch up with him quickly and invited him to give some of his strategies for successful blogging.

In summary:

  1. Be as useful as you can.
  2. Enhance the lives of others.
  3. Produce content that others want to share.
  4. Put yourself out there and promote your content.
    • Where are your readers gathering online?
  5. Interact with your audience as much as you can.
    • Ask questions, start debates, engage with people, highlight your readers’ blogs.
  6. Capture people’s details (not just RSS) then you can email them update, drive traffic and promote product to them later.
  7. Look at the style you write in and experiment in different voices e.g. humorous, technical, use of video – readers will respond well to some but not others – and helps your style and voice evolve.
Thanks Darren!
Suzi
PS here are a few of the tweets from his presentation. A few more good tips contained within:
  • Simple tips can work really well – writing for beginners is really powerful. What do you know that’s simple but important #sxsw @problogger
  • Think a successful blog is an overnight thing? @problogger suggests 2yrs of building foundations
  • Write content that solves problems.
  • More posts is more doorways to your blog.
  • Promotion: You can’t just build it and they will come – you need to promote your content, seed the content to the web.

PLUS:

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Comments

2 Responses to “Tips for successful blogging, from Problogger Darren Rowse”

  1. Robin Dickinson on March 17th, 2010 10:40 pm


    This is really useful. Thank you.

    It’s specific, practical and based on what works.

    Best, Robin :)

  2. Jennifer L on April 23rd, 2010 10:36 am


    Thanks for the tips on gaining more interaction. I run a couple of blogs and its good to remember that all the hard work will pay off in a couple of years.