Recession Proof Your Life - A new book shows you how
June 4, 2009 by Suzi Dafnis
Recession Proof Your Life is a new book by Lynelle Johnson. I was invited to (and accepted the invitation to) contribute to the chapter called “Preparing Your Business for Tough Times” in which I recount the experience of doing business in the USA during the weeks following the tragedy of 911. Doing business was not a priority (not when thousands had lost their lives) but it was a necessity for my business and many other small businesses.
Recession-Proof Your Life helps you plan for those inevitable downturns, and give you the knowledge that you need to get through them. Packed with tips and real-life examples, this comprehensive ‘how-to’ guide offers practical measures you can take to prepare your career, finances, investments, relationships and business for a recession — and to capitalise on the recovery.
Recession Proof Your Life | Lynelle Johnson
The book covers:
- bulletproof your job
- manage your career
- deal with stress at work and in your relationships
- prosper financially
- keep your business afloat.
It’s available in good bookstores around Australia.
I interviewed Suzi for this book because I think her story illustrates so well the idea of tailoring the product to the changed conditions - which you absolutely have to do in an economic downturn. You also have to get even closer to your customers. And you need to know when the downturn is over so you can re-tailor the product (and how you market it) to a more optimistic audience. I truly believe recessions are full of opportunities for the savvy business person or investor.
Thanks Suzi for the book plug … Lynelle Johnson