BOOKED for Lunch – Groundswell
October 12, 2011
Winning in a World Transformed by Social Technologies
A groundswell is rising among your customers. Are you ready?
Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat.
You can see it as an opportunity. Groundswell shows you how to turn the force of customers connecting to your own advantage.
Join us on 20 October when Josh Bernoff, co-author of Groundswell is our guest for BOOKED for Lunch – Free webinars with the world’s leading business book authors and thinkers.
Register now for this complimentary webinar.
BOOKED for Lunch Details:
Groundswell: Winning in a World Transformed by Social Technologies - National Webinar
| Date: | Thursday, 20 October 2011 |    |
| Time: | 12.00pm to 1.00pm AEST (Check your timezone.) | |
| Venue: | Webinar, from your home or office | |
| Price: | FREE
Not able to attend? Complete your registration and a recording of the webinar will be sent to you after the live event. Note: You will need internet access to participate in this GoToWebinar. Call costs may apply if you do not use VoIP (Voice over Internet Protocol) |
About the Author:
 |
Josh Bernoff, Forrester Research
Josh Bernoff is senior vice president, idea development at Forrester Research, and is responsible for identifying, developing, and promoting some of the company’s most influential and forward-looking ideas. Josh is the co-author of the BusinessWeek best-selling book Groundswell: Winning in a World Transformed by Social Technologies, a comprehensive analysis of corporate strategy for dealing with social technologies. Groundswell has won critical acclaim: Abbey Klaassen of Advertising Age picked it as the best book ever written on marketing and media, Amazon’s editors put it in the top ten business books of the year. |
About the Book:
|
|
Groundswell: Winning in a World Transformed by Social Technologies
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It’s an unstoppable groundswell that affects every industry yet it’s still utterly foreign to most companies running things now. When consumers you’ve never met are rating your company’s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li show how leading companies are gaining insights, generating revenues, saving money, and energizing their own customers. Whether you’re in marketing, research, support, sales, development, or even running the whole enterprise, there’s targeted advice here for you, backed up with real-world ROI to prove it works. Groundswell is based on hard consumer data and experience with dozens of companies, large and small, from Procter & Gamble to Ernst & Young to a tiny but wildly successful winery in South Africa. Hoping to learn how to take advantage of communities, blogs, wikis, Facebook, or YouTube? We’ve got lots of examples with proof they work. You can’t ignore this trend. Read Groundswell and learn how to ride the wave. There’s no going back. Order the Expanded and Revised Paperback copy from Booktopia today and save 39% off the retail price. Order your Hardcover copy of Groundswell from Booktopia today and save 39% off the retail price. |
Here’s what people are saying:
| “This book will rock your world, if social technology hasn’t rocked it already. It’s a tsunami of unstoppable force. Amazon, Procter & Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible.”
— Scott Cook, Founder and Chairman of the Executive Committee, Intuit |
| “This is recommended reading for people in any kind of web marketing role.”
— Guy Kawasaki |
| “The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play and learn, we’re starting to realise the value of those connections as well as the new communications and experiences those interactions lead to — the ‘human network.’ Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition.”
— John T. Chambers, Chairman and CEO, Cisco Systems |
| “Internet-style communication tools change organisational communication completely, providing a means for workers to run organisations more effectively. Groundswell describes how this can happen in any organisation, focusing on the human issues, which is the hard part.”
— Craig Newmark, Founder, craigslist.org |
| “Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject.”
— Clark Kokich, CEO, Avenue A | Razorfish |
| “Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly — especially when talking to and supporting your consumers — is essential for business success.”
— Cathie Black, President, Hearst Magazines |
|
|
About the BOOKED for Lunch Webinar SeriesThe BOOKED for Lunch webinar series are free lunch-time webinars that feature bestselling business authors and thinkers. Presented by the Australian Businesswomen’s Network and GoToWebinar these events are open to men and women who seek to expand their business education and to be inspired by thought leaders who will present new trends, big ideas and pose thoughtful questions. To participate all you need is access to the internet. So, book yourself in for the next Booked for Lunch series and get ready for some powerful food for thought. Read more about the BOOKED for Lunch webinar series. Follow news and updates on our dedicated BOOKED for Lunch Twitter page. |
What is a webinar?
A webinar is a web-based seminar. To participate you need internet access. Instructions will be sent to you on receipt of your registration. This webinar is brought to you by GoToMeeting.
GoToMeeting allows you to host an online meeting with up to 25 people – so you can do more and travel less. Using our web conferencing tool, you can share any application on your computer in real time. Attendees join meetings in seconds. For a free trial or to learn more about GoToMeeting, please phone 1800 451 485 (in Australia) 0800 42 4874 in New Zealand or visit www.gotomeeting.com.au.
IMPORTANT – LIMITED SPACES ON THE DAY
Your registration today indicates your intention to attend. This event is a free event. We therefore expect a percentage of those that register to not attend on the day. With this in mind, the ABN/Citrix GotoMeeting will oversell the event. We recommend you login early on the day (lines will open approximately 15 minutes before the webinar commences) for the best chance of securing your place. In the event that you arrive at a time when the capacity has been reached you will not be able to attend the live session. You will however be sent a link to the recording of the webinar.
BOOKED for Lunch – Niche: Why the Market No Longer Favours the Mainstream
August 31, 2011
Our cultural consumption is no longer controlled by the giants of the mainstream market.
Many giants have become weak and defensive – hovering around the middle of the market and striking out wildly in search of new audiences.
In his new book, Niche, James Harkin explains that no size fits all and that anyone who tries to be all things to everyone ends up as nothing to anyone.
James argues that innovation and profitability are quietly moving from the middle of the market to a series of tightly defined but globally scattered niches, bound together by the reach of the net.
This represents an excellent opportunity for many businesses. We invite you to join us on 29 September when James Harkin, author of Niche: Why the Market No Longer Favours the Mainstream is our guest for BOOKED for Lunch – Free webinars with the world’s leading business book authors and thinkers.
Register now for this complimentary webinar.
BOOKED for Lunch Details:
Niche: Why the Market No Longer Favours the Mainstream – National Webinar
| Date: | Thursday, 29 September 2011 | 
|
| Time: | 3.00pm to 4.00pm AEST (please note later start – Check your timezone.) | |
| Venue: | Webinar, from your home or office | |
| Price: | FREE |
Not able to attend? Complete your registration and a recording of the webinar will be sent to you after the live event.
Note: You will need internet access to participate in this GoToWebinar. Call costs may apply if you do not use VoIP (Voice over Internet Protocol)
During this webinar, we’ll look at:
|
About the Author:
 |
James Harkin
James Harkin is the author of the books Niche and Cyburbia. He lives in London and writes regularly for the Financial Times and The Guardian, and has also written for the London Review of Books and Newsweek. He was the associate producer of Adam Curtis’ TV series The Trap, which aired on the BBC in 2007, and one of the associate producers of Curtis’ new series All Watched Over by Machines of Loving Grace, which aired on BBC earlier this year. |
About the Book:
|
|
Niche: Why the Market No Longer Favours the Mainstream
An eye-opening analysis of why big business has failed to sell to the mainstream. There is a new rule in business: don’t aim for the middle market – unless you’re cheaper than cheap, you’re going to fail. Instead, find a Niche and reap the rewards. Woolworths suffered from a lack of identity and found that low quality and low price wasn’t enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all concentrated on being the best they can be – and customers have flocked to them as a result. For sixty years, our cultural consumption has been controlled by the giants of the mass market. But thanks to the recession, they have become weak and defensive and are now in a desperate fight for their lives. From this new cultural terrain, the niche has evolved to become the place where innovation flourishes and sales take off. From the author of CYBURBIA comes a superb examination of the growing proportion of economic, political and cultural activity – aimed not at the mainstream audience, but at tightly defined but globally scattered niches, bound together by the power of the net. |
Here’s what people are saying:
| “Send the internet gurus back to the basement. Niche has arrived. Level-headed but optimistic, Niche is a business plan for the brain, and a manifesto for quality”
— Michael Wolff, author and columnist, Vanity Fair |
| “Fascinating stories, some big thoughts and an intriguing argument”
— Evan Davis, BBC presenter, Today and Dragons’ Den |
| “A fascinating examination of the evolution of the consumer counter culture…Packed with historical context and fascinating economic analysis, Niche is both informative and highly accessible via a range of anecdotal and statistical evidence. In the cut throat world of niche markets, the ability to adapt has never been more important.”
— Business Destinations Magazine |
| “An excellent and timely explanation of how, in terms of what consumers buy, big and mainstream is over and niche is in. Harkin illustrates his thesis that the future belongs to not necessarily small but certainly perfectly formed and expertise-driven products with a highly original overview of cars, coffee, notebooks, computers and media.”
— Time Out |
|
|
About the BOOKED for Lunch Webinar SeriesThe BOOKED for Lunch webinar series are free lunch-time webinars that feature bestselling business authors and thinkers. Presented by the Australian Businesswomen’s Network and GoToWebinar these events are open to men and women who seek to expand their business education and to be inspired by thought leaders who will present new trends, big ideas and pose thoughtful questions. To participate all you need is access to the internet. So, book yourself in for the next Booked for Lunch series and get ready for some powerful food for thought. Read more about the BOOKED for Lunch webinar series. Follow news and updates on our dedicated BOOKED for Lunch Twitter page. |
What is a webinar?
A webinar is a web-based seminar. To participate you need internet access. Instructions will be sent to you on receipt of your registration. This webinar is brought to you by GoToWebinar, Web events made easy. Visit GoToWebinar and start your free 30 day trial today.
IMPORTANT – LIMITED SPACES ON THE DAY
Your registration today indicates your intention to attend. This event is a free event. We therefore expect a percentage of those that register to not attend on the day. With this in mind, the ABN/Citrix GotoMeeting will oversell the event. We recommend you login early on the day (lines will open approximately 15 minutes before the webinar commences) for the best chance of securing your place. In the event that you arrive at a time when the capacity has been reached you will not be able to attend the live session. You will however be sent a link to the recording of the webinar.
Easy Ways to Market Your Business Online – Free Webinar
August 19, 2011
If I searched for your business on the Internet, what would I find?
Would I come across a website, a Facebook page, an industry directory listing? Or would I have trouble finding you at all?
With more and more customers using the Internet to find products and services, a strong online presence has become an essential tool for any small business.
Marketing your business online is not always easy, or cheap. But it can be!
To show you how, we’ve put together a team of experts who understand what it takes to market a small business online. And, on 28 September at a FREE webinar, sponsored by Optus Business, they’ll be sharing with you how to:
- Make the most of the online environment
- Reach new audiences through the internet
- Establish your brand and your online presence
- Create new directions for your business
- Appear bigger than you are
- Stop missing opportunities
If you’re not online, you may not exist to many customers. And, without an online presence, your business may not appear as legitimate as that of a competitor.
So, register today for the Easy Ways to Market Your Business Online webinar. Registration is free. Places are limited, so hurry.
Event Details:
Easy Ways to Market Your Business Online – National Webinar
| Date: | Wednesday, 28 September 2011 |  |
| Time: | 10.15am for 10.30am – 12.00pm AEST (Check your timezone.) |
|
| Venue: | Webinar, from your home or office | |
| Price: | FREE |
Not able to attend? Complete your registration and a recording of the webinar will be sent to you after the live event.
Note: You will need internet access to participate in this Webinar. Call costs may apply if you do not use VoIP (Voice over Internet Protocol).
Guest Speakers:
|
|
Michelle Gamble, Marketing Angels
Michelle is the Founder and Chief Angel of Marketing Angels, an entrepreneur who has built her company from the ground up after starting it with a partner over nine years ago. Marketing Angels has grown into Australia’s leading Marketing Agency for small to medium businesses providing Marketing education, advice and outsourced Marketing Management. |
|
|
Mark Baylis, Optus Digital Business
Mark manages the Optus Digital Business portfolio, delivering cutting edge cloud based applications to SMB’s in Australia via the Optus OfficeApps suite of services. This portfolio leverages strategic partnerships with companies such as Google. |
What is a webinar?
A webinar is a web-based seminar. To participate you will need high-speed internet and a USB headset (with microphone). Instructions will be sent to you on receipt of your registration.
Not a member?
Join today and you save hundreds of dollars each year on workshops designed to help you be more successful as a businesswoman. Membership is less than $1 a day! Learn More about Membership Now.
Is this event right for you?
This event is suitable for women in all stages of business.
What’s Next?
Register below through our secure online shopping system. Upon registration you’ll receive confirmation of your attendance. If you have any questions you can send us an email or, call 1300 720 120. If you are a member, remember to login to get free entry.
How to Enchant with Social Media – National Webinar
August 11, 2011
According to bestselling business guru Guy Kawasaki, Enchantment transforms situations and relationships, turns cynics into believers and changes hearts and minds.
And, anyone can learn how to harness the power of social media to enchant.
Join us on 13 September for a SPECIAL EVENT – a new and exclusive webinar with Guy Kawasaki, author of Enchantment and learn how today’s most innovative companies and individuals use social media to be enchanting.
Register now for this complimentary webinar.
During the webinar, we’ll look at:
|
In his inimitable style, Guy will take demonstrate how you can master the art of changing hearts, minds and actions.
This webinar is proudly sponsored by Citrix GotoWebinar.
Event Details:
How to Enchant with Social Media
| Date: Times: |
Tuesday, 13 September 2011 12.00pm to 1.00pm AEST (Check your timezone.) |
 |
| Venue: | Webinar, from the comfort of your home or office. | |
| Price: | FREE
Not able to attend? Complete your registration and a recording of the webinar will be sent to you after the live event Note: You will need internet access to participate in this GoToWebinar. Call costs may apply if you do not use VoIP (Voice over Internet Protocol). |
About the Author:
 |
Guy Kawasaki
Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA, as well as an honorary doctorate from Babson College. |
About the Book:
|
|
Enchantment: The Art of Changing Hearts, Minds and Actions
Enchantment n: 1) To charm, delight, enrapture. Enchantment is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics. The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness and a great cause. The next topics are launching, overcoming resistance, making enchantment endure and using technology. There are even special chapters dedicated to enchanting your employees and your boss. Finally, because there are times you may want to resist enchantment, there’s even a chapter about how to do this too. If you want to change the world — or even part of the world, this book is for you.
Here’s what the experts are already saying about Enchantment:
Photographs and testimonials courtesy guykawasaki.com. |
What is a webinar?
A webinar is a web-based seminar. To participate you need internet access. Instructions will be sent to you on receipt of your registration. This webinar is brought to you by GoToWebinar, Web events made easy. Visit GoToWebinar and start your free 30 day trial today.
Not a member?
Join today and you save hundreds of dollars each year on workshops designed to help you be more successful as a businesswoman. Membership is less than $1 a day! Learn More about Membership Now.
Is this event right for you?
This event is suitable for women in all stages of business.
What’s Next?
Register below through our secure online shopping system. Upon registration you’ll receive confirmation of your attendance. If you have any questions you can send us an email or, call 1300 720 120. If you are a member, remember to login to get free entry.
IMPORTANT – LIMITED SPACES ON THE DAY
Your registration today indicates your intention to attend. This event is a free event. We therefore expect a percentage of those that register to not attend on the day. With this in mind, the ABN/Citrix GotoMeeting will oversell the event. We recommend you login early on the day (lines will open approximately 15 minutes before the webinar commences) for the best chance of securing your place. In the event that you arrive at a time when the capacity has been reached you will not be able to attend the live session. You will however be sent a link to the recording of the webinar.
BOOKED for Lunch – A Complete Idiot’s Guide to Crowdsourcing
July 21, 2011
If two heads are better than one, then imagine how great 200 or 2,000 or 20,000 could be for helping you get something done.
That’s the potential power of crowdsourcing – tapping into the global talent pool and using an “open source” approach to bringing in more people to participate together to reach a common goal.
Join us on 31 August when Aliza Sherman, author of The Complete Idiot’s Guide® to Crowdsourcing is our guest for BOOKED for Lunch – Free webinars with the world’s leading business book authors and thinkers.
Register now for this complimentary webinar.
We’ll look at:
- All the tools you’ll need to begin crowdsourcing
- How to define your goals and target different crowds
- How to design the best project or campaign to share
- How to organise and analyse the input you receive from the crowd to get results
- How to apply the crowd’s output directly to your business
BOOKED for Lunch Details:
A Complete Idiot’s Guide to Crowdsourcing – National Webinar
| Date: Times: |
Wednesday, 31 August 2011 12.00pm to 1.00pm AEST (Check your timezone.) |
|
| Venue: | Webinar, from the comfort of your home or office. | |
| Price: | Free
Not able to attend? Complete your registration and a recording of the webinar will be sent to you after the live event. Note: You will need internet access to participate in this GoToWebinar. Call costs may apply if you do not use VoIP (Voice over Internet Protocol). |
About the Author
 |
Aliza Sherman, Conversify and Mediaegg Aliza Sherman is a web pioneer and social media innovator. She co-founded Conversify, an early social media marketing agency and founded Cybergrrl, Inc., one of the first full-service Internet agencies in the ’90s. Aliza provides forward-thinking commentary on technology and its impact on communications, marketing and customer relations. She is an international speaker and author of The Everything Blogging Book, Streetwise Ecommerce and PowerTools for Women in Business, in addition to The Complete Idiot’s Guide to Crowdsourcing. |
About the Book
 |
The Complete Idiot’s Guide to Crowdsourcing If two heads are better than one, then imagine how great 200 or 2,000 or 20,000 could be for helping you get something done. That’s the potential power of crowdsourcing – tapping into the global talent pool and using an “open source” approach to bringing in more people to participate together to reach a common goal. Crowdsourcing leverages today’s technology – such as social networking tools like Facebook or Twitter and other social platforms and networks. The Complete Idiot’s Guide® to Crowdsourcing fully explains the theory and practice of crowdsourcing including:
Order your copy of The Complete Idiot’s Guide to Crowdsourcing from Booktopia today and save. |
|
|
About the BOOKED for Lunch Webinar SeriesThe BOOKED for Lunch webinar series are free lunch-time webinars that feature bestselling business authors and thinkers. Presented by the Australian Businesswomen’s Network and GoToWebinar these events are open to men and women who seek to expand their business education and to be inspired by thought leaders who will present new trends, big ideas and pose thoughtful questions. To participate all you need is access to the internet. So, book yourself in for the next Booked for Lunch series and get ready for some powerful food for thought. Read more about the BOOKED for Lunch webinar series. Follow news and updates on our dedicated BOOKED for Lunch Facebook and Twitter pages. |
What is a webinar?
A webinar is a web-based seminar. To participate you need internet access. Instructions will be sent to you on receipt of your registration. This webinar is brought to you by GoToWebinar, Web events made easy. Visit GoToWebinar and start your free 30 day trial today.
IMPORTANT – LIMITED SPACES ON THE DAY
Your registration today indicates your intention to attend. This event is a free event. We therefore expect a percentage of those that register to not attend on the day. With this in mind, the ABN/Citrix GotoMeeting will oversell the event. We recommend you login early on the day (lines will open approximately 15 minutes before the webinar commences) for the best chance of securing your place. In the event that you arrive at a time when the capacity has been reached you will not be able to attend the live session. You will however be sent a link to the recording of the webinar.
Take the Virtual Stage Webinar
July 14, 2011
The art of engaging your online audiences
Congratulations! You know your subject material, you have worked out what you want to tell your audience and you have a set of PowerPoint slides. But are you ready to give your presentation in the most effective manner for your setting?
To truly engage and influence your listeners, you need to adapt your presentation to the environment in which it is delivered. In-room presentations, web conference presentations and hybrid meetings each demand different approaches.
Join us on Tuesday, 9 August for this exclusive, free webinar when we welcome guest speaker Ken Molay, president of Webinar Success. Ken will share best practices and guidelines for fine tuning your presentation to match the unique requirements of your venue.
Attend the webinar to learn:
|
|
 |
Guest Speaker:
 |
Ken Molay, Webinar SuccessKen Molay has been producing and delivering business webinars since 1999. His background in public speaking, radio, stage acting and training has given him a unique perspective on what it takes to create a compelling and effective presentation. He is the President of Webinar Success, a company that was founded to meet the needs of marketing, sales, training and support specialists who use web conferences to share information with the public and co-workers. |
Event Details:
Take the Virtual Stage
| Date: Times: |
Tuesday, 9 August 2011 10.15am for 10.30am – 11.30am AEST (Check your timezone.) |
|
| Venue: Price: |
Webinar – Your home or office. FREE Not able to attend? Complete your registration and a recording of the webinar will be sent to you after the live event Note: You will need internet access to participate in this GoToWebinar. Call costs may apply if you do not use VoIP (Voice over Internet Protocol). |
What is a webinar?
A webinar is a web-based seminar. To participate you will need high-speed internet and a USB headset (with microphone). Instructions will be sent to you on receipt of your registration.
Not a member?
Join today and you save hundreds of dollars each year on workshops designed to help you be more successful as a businesswoman. Membership is less than $1 a day! Learn More about Membership Now.
Is this event right for you?
This event is suitable for women in all stages of business.
What’s Next?
Register below through our secure online shopping system. Upon registration you’ll receive confirmation of your attendance. If you have any questions you can send us an email or, call 1300 720 120. If you are a member, remember to login to get free entry.
Guy Kawasaki tells us how to be more enchanting – Enchantment
June 30, 2011
In preparation for my interview with Guy Kawasaki, author of numerous book, his latest being Enchantment – The Art of Changing Hearts, Minds and Actions, I’ve been reviewing the book and writing my questions.
In reviewing the key areas of the book I’m thrilled to be able to ask Guy first hand:
- How do we become more enchanting (likable, trustworthy, engaging and ethically influential)?
- How do we enchant while maintaining our integrity and a good sense of self (smarmy influences irk me as I’m sure they irk you!)
- What technology tools can we use to make this job easier. (I know that now, more than ever we have access to free communication tools – so how do we use them to enchant and not repel our audience?
There’s a whole lot more that we’ll talk about – including how he ended up having Richard Branson shining his shoes!
And, we’ll have a LIVE Q&A so that you can ask Guy your questions too!
Join us today, 30 June, at 12.00pm AEST.
You can register here. It’s free.
Today’s interview is part of the BOOKED for Lunch series. BOOKED for Lunch are free lunch time webinars with the world’s leading business book authors and thinkers – brought to you by Citrix GoToWebinar and the Australian Businesswomen’s Network.
Today’s webinar is also supported by Dynamic Business Magazine, Australia’s leading magazine for small business.
Talk with your customers, not at them. And other tips for more referrals.
November 19, 2010
By Suzi Dafnis
Do you talk TO your customers, or with them? In a day and age when you can no longer assume that you have no control on whether customers refer you, it’s time to take action and discover how to help your business market itself.
I recently read “The Referral Engine” by John Jantsch. It was a powerful and practical way to (as the book subtitle says) – Teach Your Business to Market Itself.
In this audio I invite you to join me next week when I interview John Jantsch during BOOKED for Lunch. (BOOKED for Lunch are free lunchtime webinars with the world’s leading business book authors and thinkers.)
You can register here - BOOKED for Lunch – The Referral Engine. 23 November 2010. 12.00pm AEDT.
I hope you’ll join me.
Suzi
BOOKED for Lunch – The Referral Engine by John Jantsch – Free Webinar
October 21, 2010
| Humans can’t help but recommend goods and services to others – it’s an instinct wired deep in the brain. In his new book, The Referral Engine, small business guru John Jantsch shows how you can tap into that hardwired desire. With word-of-mouth referrals tipped to drive marketing in years to come, his advice couldn’t come at a better time.
As the focus of marketing shifts from glitzy campaigns to referrals, it’s time for you to take action. It is no longer an option to believe that whether customers refer you is entirely out of your hands. Re-energise your approach to marketing, and ensure the flow of new customers to your business by harnessing the power of referrals. Join us on 23 November when John Jantsch takes part in BOOKED for Lunch – Free Webinars with the world’s leading business authors and thinkers. |
 |
BOOKED for Lunch Details:
The Referral Engine – National Webinar
| Date: Times: Venue: Price: |
Tuesday, 23 November 2010 12.00pm to 1.00pm AEDT approx. (Check your timezone.) Webinar, from the comfort of your home or office. Free Note: You will need internet access to participate in this GoToWebinar. Call costs may apply if you do not use VoIP (Voice over Internet Protocol). Learn more about GoToWebinar. |
|
|
|
About the BookThe Referral EngineOffering a plethora of fresh and realistic ideas, The Referral Engine is an inspirational step-by-step guide to harnessing the power of referrals in an evolving business climate. The latest masterpiece from John Jantsch, it’s a budget savvy and forward thinking take on traditional marketing. A must-read for anyone whose business could benefit from a steady, increasing stream of A-list, high quality referrals. |
|
|
About the Author – John JantschJohn Jantsch is the author of the book and blog Duct Tape Marketing. His blog was chosen as a Forbes favorite and his podcast was called a “must listen” by Fast Company. He is the featured marketing contributor to American Express OPENForum and he speaks at American Express, Intuit, Verizon, HP, Citrix and other organizations. His views on small business are often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNNMoney and he has appeared on MSNBC. He lives in Kansas City. |
|
|
About the Booked for Lunch Webinar SeriesThe Booked for Lunch webinar series are free lunch-time webinars that feature bestselling business authors and thinkers. Presented by the Australian Businesswomen’s Network andGoToWebinar these events are open to men and women who seek to expand their business education and to be inspired by thought leaders who will present new trends, big ideas and pose thoughtful questions. To participate all you need is access to the internet. So, book yourself in for the next Booked for Lunch series and get ready for some powerful food for thought. |
What is a webinar?
A webinar is a web-based seminar. To participate you need internet access. Instructions will be sent to you on receipt of your registration. This webinar is brought to you by GoToWebinar, Web events made easy. Visit GoToWebinar and start your free 30 day trial today.
What’s Next?
Register through our secure online shopping system. Upon registration you’ll receive confirmation of your attendance. If you have any questions you can send us an email or, call 1300 720 120.
Guerrilla Marketing + Social Media = Amazing Results
August 3, 2010
How do you apply the time-proven strategies of guerrilla marketing to the new media landscape? How do you measure your social media results? Why should you social media be part of an integrated plan, and just how DO you put together a social media plan that is true guerilla-style, and produces results.
Today at 12.00pm AEST Jay Conrad Levinson, the father of Guerrilla Marketing and his co author Shane Gibson are my guests on BOOKED for Lunch. BOOKED for Lunch are free lunch-time webinars with the world’s leading business book authors and thinkers.
During the webinar we’ll look at how to apply social media in an innovative, guerrilla fashion, to target and listen to what the author calls “nano-tribes” and communities.
We’ll also look at the often-asked question – of how do you measure the ROI of your Social Media.
“Guerrilla Marketing is about achieving conventional goals using unconventional methods. Today, more than any other time in history we have an almost limitless arsenal of free to nearly free marketing tools at our fingertips. These tools are the new media marketing tools called social media.” - Jay Conrad Levinson
I’m very excited about this webinar. The subjects (guerrilla marketing and social media) are personal favourites, passions, in fact.
Plus I’ve been a big fan Jay Conrad Levinson’s work for many, many years.
Join me today at 12.00pm AEST for BOOKED for Lunch. You can register on our website.
BOOKED for Lunch is brought to you by Citrix GotoWebinar and the Australian Businesswomen’s Neteotk.
