Guerrilla Marketing + Social Media = Amazing Results
August 3, 2010
How do you apply the time-proven strategies of guerrilla marketing to the new media landscape? How do you measure your social media results? Why should you social media be part of an integrated plan, and just how DO you put together a social media plan that is true guerilla-style, and produces results.
Today at 12.00pm AEST Jay Conrad Levinson, the father of Guerrilla Marketing and his co author Shane Gibson are my guests on BOOKED for Lunch. BOOKED for Lunch are free lunch-time webinars with the world’s leading business book authors and thinkers.
During the webinar we’ll look at how to apply social media in an innovative, guerrilla fashion, to target and listen to what the author calls “nano-tribes” and communities.
We’ll also look at the often-asked question – of how do you measure the ROI of your Social Media.
“Guerrilla Marketing is about achieving conventional goals using unconventional methods. Today, more than any other time in history we have an almost limitless arsenal of free to nearly free marketing tools at our fingertips. These tools are the new media marketing tools called social media.” - Jay Conrad Levinson
I’m very excited about this webinar. The subjects (guerrilla marketing and social media) are personal favourites, passions, in fact.
Plus I’ve been a big fan Jay Conrad Levinson’s work for many, many years.
Join me today at 12.00pm AEST for BOOKED for Lunch. You can register on our website.
BOOKED for Lunch is brought to you by Citrix GotoWebinar and the Australian Businesswomen’s Neteotk.
BOOKED for Lunch – Obliquity by John Kay – Free Webinar
June 24, 2010
National – 1 July 2010
| If you want to go in one direction, the best route may involve going in another. This is the concept of ‘obliquity’: paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain.
Pre-eminent economist John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires. He shows why the most profitable companies are not always the most profit-oriented; why the richest men and women are not the most materialistic; and why the happiest people are not necessarily those who focus on happiness. An original, widely-applicable concept from one of the world’s foremost economists. Obliquity will be the Tipping Point for the new decade. Join us on 1 July when John Kay takes part in BOOKED for Lunch – Free Webinars with the world’s leading business authors and thinkers. |
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BOOKED for Lunch Details:
OBLIQUITY: Why Our Goals Are Best Achieved Indirectly – National
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Thursday, 1 July 2010 3.00pm to 4.00pm AEST approx. (Check your timezone.) Webinar, from the comfort of your home or office. Free |
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Note: You will need internet access to participate in this GoToWebinar. Call costs may apply if you do not use VoIP (Voice over Internet Protocol). Learn more about GoToWebinar.
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About the BookOBLIQUITY: Why Our Goals Are Best Achieved IndirectlyObliquity is the principle that complex goals are best achieved indirectly. This book explains why the happiest people aren’t necessarily those who focus on happiness, and how the most successful cities aren’t planned (look at Paris versus Brasilia). And if a company announces shareholder return as its number one goal, perhaps we should beware: the most profit-orientated companies aren’t usually the most profitable. Paradoxical as it sounds, if you want to go in one direction, the best route may involve going in another. Using dozens of intriguing examples, Obliquity explains how. The Panama Canal, for instance, follows the shortest crossing of America; and yet it starts by following a south-easterly direction. The shortest straight line running from east to west goes through Nicaragua, and this ‘direct’ route is much longer. The people who first found this route weren’t looking west, and they were looking for silver and gold – not oceans. And John explains the ‘why?’ and the ‘how?’ Obliquity is necessary because we live in an world of uncertainty and complexity; the problems we encounter aren’t always clear – and we often can’t pinpoint what our goals are anyway; circumstances change; people change – and are infuriatingly hard to predict; and direct approaches are often arrogant and unimaginative (Did Le Corbusier really think people would ever feel at home in his ‘machines for living in’?) John shows how we can apply the principle of obliquity to our own lives (why ‘muddling through’ can sometimes be the answer). |
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About the AuthorJohn KayJohn Kay is a visiting professor at the London School of Economics and a fellow of St John’s College, Oxford. As research director and director of the Institute for Fiscal Studies he established it as one of Britain’s most respected think tanks. Since then he has been a professor at the London Business School and the University of Oxford, where he was the first director of the Said Business School. He is a regular columnist for the Financial Times and the author of numerous books, including The Truth About Markets and The Long and the Short of It. |
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About the BOOKED for Lunch Webinar SeriesThe BOOKED for Lunch webinar series are free lunch-time webinars that feature bestselling business authors and thinkers. Presented by the Australian Businesswomen’s Network and GoToWebinar these events are open to men and women who seek to expand their business education and to be inspired by thought leaders who will present new trends, big ideas and pose thoughtful questions. To participate all you need is access to the internet. So, book yourself in for the next BOOKED for Lunch series and get ready for some powerful food for thought. |
What is a webinar?
A webinar is a web-based seminar. To participate you need internet access. Instructions will be sent to you on receipt of your registration. This webinar is brought to you by GoToWebinar, Web events made easy. Visit GoToWebinar and start your free 30 day trial today.
What’s Next?
Register through our secure online shopping system. Upon registration you’ll receive confirmation of your attendance. If you have any questions you can send us an email or, call 1300 720 120.
The power of influence. Cialdini’s principles are more pertinent than ever before.
May 28, 2010
Having the best product or service, the newsiest, shiniest and most innovative business does not, unfortunately, always give us the edge when it comes to getting clients to take up our offer, comply with our requests and do business with us.
In any business situation, however, there are moments where the opportunity to move someone towards saying yes to your request are heightened.
Recognising these moments and the correct action to take at those moments is the science of persuasion and the understanding of what influences us and how we are influenced.
In 1995 (yep, that long ago) I read a book called Influence, by Dr Robert Cialdini. Since them I have reread and referenced it many times. And, today, when economic circumstances are such that there is some lack of confidence in what the future holds, when our customers could be frozen in inaction purely out of fear of an unpredictable economic climate, the lessons from Dr Cialdini’s book are more pertinent than ever before.
Robert Cialdini | Author, Influence
That’s why I am extremely excited that on 15 June Dr Cialdini is my guest on BOOKED for Lunch – our webinar series with the world’s best business book authors and thinkers.
I’m thrilled that Dr Cialdini is going to be able to share with you the practical and powerful opportunities that the six universal influence principles (which I’ve summarised below) present to you and your business.
They are truly gold! And, if implemented correctly, they are proven to move people closer to a Yes response to our proposals, our invitations, our businesses.
Robert Cialdini’s Six Principles of Influence
- Reciprocation – The obligation to give back what others give us
- Scarcity – The idea that something is rare or diminishing in its availability is more attractive
- Authority – the idea that we’re much more willing to follow the lead of someone that is a legitimately constituted authority
- Commitment – the idea that once we’ve taken a position on an issue we are more likely to say yes to a decision that is consistent with that commitment
- Liking – opal are much more willing to say yes to a request from someone they know and like
- Social Proof – we’re much more willing to say yes to a request when we have information when someone around us
On 15 June we’ll take a look at how to put these principles into practice.
Master, or even just better comprehend, these and I promise your effectiveness as a communicator and leader will be boosted. They’ve been hugely beneficial to me over the years in countless situations.
About Dr Cialdini
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books, including Influence: Science & Practice, and Yes – 50 Scientifically Proven Ways to Be Persuasive, are the results of years of study into the reasons why people comply with requests in business settings.
Dr. Cialdini is President of INFLUENCE AT WORK, an international consulting, strategic planning and training organisation based on the Six Principles of Influence.
Below is a video with Dr Cialdini.
BOOKED for Lunch – with Robert Cialdini
15 June 2010
12.00pm- 1.00pm AEST
Webinar – Presented by the Australian Businesswomen’s Network and GoToWebinar
Register today for BOOKED for Lunch
Free webinar: What advertising entrepreneur Siimon Reynolds has to say say about success
May 17, 2010
What are the obstacles that get in the way of you and your success? In his new book, Why People Fail, Siimon Reynolds has identified 16 obstacles to success and has provided tips and strategies, exercises and processes to overcome them.
On 18 May Siimon is my guest on BOOKED for Lunch. BOOKED for Lunch are free lunch-time webinars with the worlds leading business book authors and thinkers.
During this free one-hour event Siimon will share the highlights of the book, giving us the key areas that we can focus on to move us closer to our goals.
And, during Q&A he’ll be able to answer your questions about achievement and success.
Here’s a short video I prepared that has more details.
Join us tomorrow at 12.00pm AEST.
Register online for this free webinar now.
or call us on 1300 720 120 today.
BOOKED for Lunch are free webinars with the world’s leading business book authors and thinkers. BOOKED for Lunch is presented by the Australian Businesswomen’s Network and GoToWebinar – Webinars Made Easy.
BOOKED for Lunch Webinars
Why People Fail: Obstacle 5 — Weak Energy
May 11, 2010
In his new book,Why People Fail, Siimon Reynolds addresses 16 obstacles to success and how to overcome them.
I’d like to look at the 5th obstacle to success that Siimon has identified in Why People Fail.
That obstacle is Weak Energy.
More often than not, success takes lots of energy and hard work. I haven’t met a successful person yet who hasn’t put in the hours.
Energy is really important to success. And, while some of say that we are all about high performance, we don’t give ourselves a real chance to succeed because we don’t do what it takes to support our body and mind to perform at their optimum.
In chapter 5 Siimon looks at the role of your environment, sleep, diet and exercise. What has all this got to do with success? Well, as many of us know unless you take care of some of these elements, you can have all the intentions in the world, but no energy to make things happen.
In this chapter we look at the elements that have an impact on your mood, your well being and your energy.
On the 18th of May, Siimon is my guest on BOOKED for Lunch.
BOOKED for Lunch webinars are free and brought to you by the Australian Businesswomen’s Network and GotoWebinar – Webinars made easy.
Register for BOOKED for Lunch with Siimon Reynolds on our website, or call us on 1300 720 120.
I hope you’ll join me.
Suzi
Related Posts
- Why People Fail: Obstacle 1 — Unclear Purpose
- Why People Fail: Obstacle 2 — Destructive Thinking
- Why People Fail: Obstacle 3 — Low Productivity
- Why People Fail: Obstacle 4 — Fixed Mindset
Why People Fail: Obstacle 4 — Fixed Mindset
May 10, 2010
In his new book, Why People Fail, Siimon Reynolds addresses 16 obstacles to success and how to overcome them.
On the 18th of May Siimon is my guest on BOOKED for Lunch – a free lunchtime webinar that I’ll tell you more about in just a moment.
I’d like to look at the 4th obstacle to success that Siimon has identified in Why People Fail.
That obstacle is Fixed Mindset.
Do you have a Fixed Mindset or a Growth Mindset?
Siimon describes a Fixed Mindset as one where you believe that your abilities in an area are set in stone. That you can’t be better at a particular job or career or or even personally, because of some factors that limit you. The problem with this mindset is that it can lead to all sorts of behaviours that lead to failure.
All is not lost though… A fixed Mindset CAN be changed to a Growth Mindset, according to our author.
A person with a Growth Mindset believes their talents are NOT fixed and that with attention and thought and study they can improve (and possibly become great) great at whatever they choose to tackle.
Growth Mindsets lead to behaviour that makes success easier to achieve and failure easier to avoid.
In this chapter Siimon talks about the importance of learning new skills, new ideas, new ways of thinking that move you closer to your goals.
Is there an area that you’d like to master but today your skills at this area are only average at best?
On the 18th of May Siimon is my guest on BOOKED for lunch – free webinars with the world’s leading authors and thinkers.
During that webinar he’ll tell us how a change in mindset has lead to great success and will provide us with great examples from the book.
BOOKED for Lunch webinars are free and brought to you by the Australian Businesswomen’s Network and GotoWebinar – Webinars made easy.
Register today for BOOKED for Lunch with Siimon Reynolds.
Register for BOOKED for Lunch with Siimon Reynolds on our website, or call us on 1300 720 120.
Related Posts
Why People Fail – Obstacle 1: Unclear Purpose
Why People Fail: Obstacle 3 — Low Productivity
May 5, 2010
In his new book, Why People Fail, Siimon Reynolds addresses 16 obstacles to success and how to overcome them.
Today we look at the 3rd obstacle that Siimon has identified. That obstacle is Low Productivity.
As a busy person I know that one of MY goals is to be more productive. To do more, achieve more —- without burning myself out.
Siimon spent Thousands of hours studying high achievers. What he found common amongst was that they are able to make highly effective use of their time. What did these high achievers do to make better use of their time?
Life is fast and seems to be getting faster. So, how can we be more productive without being more stressed?
To help us avoid the failure of Low Productivity – Siimon introduces us to examples and tools that allow us to plan better and be more organised, to manage our time effectively, and even how to get more done by limiting time on some tasks.
During that webinar he’ll tell how how to be more productive. Importantly he’ll also tells us about the investment we absolutely must consider if we are going to increase our income and our success.
BOOKED for Lunch webinars are free and brought to you by the Australian Businesswomen’s Network and GotoWebinar – Webinars made easy.
Register today at our website, or call us on 1300 720 120.
Related Posts:
Why People Fail: Obstacle 2 — Destructive Thinking
May 5, 2010
In his new book, Why People Fail, Siimon Reynolds addresses 16 obstacles to success and how to overcome them.
Today we look at the 2nd obstacle that Siimon has identified. And that obstacle is Destructive Thinking.
Siimon goes as far as saying that Destructive Thinking a Killer of Dreams.
He invites us to really look at how we think – what is is that we are saying to ourselves on a daily basis. Simon demonstrates how optimistic thinking can positively impact your life.
Now, I know that Siimon is no lightweight ‘wish for it and it will happen’ type of guy. So, he’s certainly not asking us to just wish for a better state of mind.
He provides us great examples and exercises to do to take charge of your mind and direct it to perform better.
I really enjoyed this chapter.
On the 18th of May Siimon is my guest on BOOKED for lunch – free webinars with the world’s leading authors and thinkers.
During that webinar he’ll tell us how Optimisting Thinking leads to Persistant Action and as a Result, well, Better results.
BOOKED for Lunch webinars are free and brought to you by the Australian Businesswomen’s Network and GotoWebinar – Webinars made easy.
Register for this webinar today at our website, or call us on 1300 720 120.
Related Posts:
Why People Fail – Obstacle 1: Unclear Purpose
Why People Fail: Obstacle 1 — Unclear Purpose
May 4, 2010
In his new book — Why People Fail —- Siimon Reynolds addresses 16 obstacles to success and how to overcome them.
Today I’d like to talk about one of these obstacles.
Siimon starts the book with the big picture and (understandably) the first obstacle to success. He has has defined this first obstacle as Unclear Purpose.
Siimon makes the point that the clearer we are about what we want the more likely we are to achieve it.
There are many applications to this lesson.
Let’s start with work:
- What is the purpose for your job?
- What is it that you’re paid to do and to produce?
If you’re in your own business:
- What is the purpose of your business?
- What is the purpose for which you are putting in hours and hours of hard work?
And, there’s the BIG QUESTION —- What is your life’s purpose? Have you ever worked on trying to get that one clear? Lucky you if you have and you’re working on that path.
On 18 May Siimon is my guest on BOOKED for lunch – freewebinars with the world’s leading authors and thinkers.
During a one-hour webinar he’ll explain why having a clear purpose is a great way to avoid failure and he’ll give us some easy ways to get more clarity on our goals.
He’ll also tell us how to get our brain to be an ally when it comes to creating the life we want – in business and personally.
BOOKED for Lunch | Siimon Reynolds
BOOKED for Lunch webinars are free and brought to you by the Australian Businesswomen’s Network and GotoWebinar – Webinars made easy.
Register today for BOOKED for Lunch with Siimon Reynolds.
Don’t let budgets make you go into a blank stare. Take control.
April 18, 2010
If just the mention of the word budget makes you go into blank stare – don’t worry. Take action and take control of your finances.
For the first three years of business I operated without budgets. I was so caught up in running the business that as long as there was some money in the bank (and often their wasn’t) I just kept working hard. But, I was out of control.
I invite you to listen to this message to learn what I did that made the difference:
The moment I started to use budgets I had a benchmark, i could measure the my results of my work against some hard facts.
If you’re operating your business without a budget you may not be aware if you’re really moving forward. As I found out, money in the bank is not necessarily the sign of a healthy business.
This Wednesday, 21 April, the Australian Businesswomen’s Network presents a new one-hour webinar: Budget Basics – Business Budgeting Made Easy
The Budget Basics webinar will be presented by Sophie de Somerville of Precision Pays. Sophie is a certified MYOB consultation.
During this webinar we’ll look at the basics of budgeting in business, what to account for and how to forecast and review your financial situation.
We’ll show you how to get started and how to create very simple budgets in excel and MYOB
AND we’ll talk about how to compare your actual figures to your budget so that you can manage your financial performance
Sophie’s also prepared a free small business budget template for you.
Join us this Wednesday 21 April at 10.30Am AEST for BUDGET BASICS.
Get control of your finances
This event is free for StartUp and Growth Members of the Australian Businesswomen’s Netowrk.
Details are all on our website .
Knowing what your bottom line results are and how to recognise key indicators in your business are paramount to your long-term success.
Don’t let budgets get the better of you. Take control of your finances and you’ll take control of your business.
I hope you’ll join us on 21 April.
Suzi
