Increase Your Visibility – How to build your personal brand through networking, social media and publicity
September 3, 2010
National – 20 October
Increasing your visibility is a key goal for many business owners. It’s been said that who knows you is more important than who you know. So, how do you increase your visibility while maintaining your credibility?
Join us on 20 October when for a new webinar where we’ll explore how to raise your profile, both online and offline, without spending a fortune.
Event Details:
Increase Your Visibility - National
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Wednesday, 20 October 2010 10.15am for 10.30am – 11.30am AEST Your home or office. ABN Members – $0 – FREE Non-Members – $39 (*members: login to get your member discount.) Not a member? Join now and save all year. |
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Note: You will need internet access and a headset with microphone. Fee includes tuition. Call costs may apply if you do not use VoIP (Voice over Internet Protocol).
What is a webinar?
A webinar is a web-based seminar. To participate you will need high-speed internet and a USB headset (with microphone). Instructions will be sent to you on receipt of your registration.
Not a member?
Join today and you save hundreds of dollars each year on workshops designed to help you be more successful as a businesswoman. Membership is less than $1 a day! Learn More about Membership Now
Is this event right for you?
This event is suitable for women in all stages of business.
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The StartUp Success Webinar SeriesThis event is part of the StartUp Success series of webinars which are free to all members of the Australian Businesswomen’s Network. For details on the benefits of Membership take a look at ourMembership Comparison Chart. For details on other webinars – see the Events section on our website. |
What’s Next?
Register through our secure online shopping system. Upon registration you’ll receive confirmation of your attendance. If you have any questions you can send us an email or, call 1300 720 120. If you are a member, remember to login to get free entry.
Social Media Drives Marketing Strategies for 75 per cent of Business Women
August 30, 2010
Nearly three quarters of Australian businesswomen are using social media as part of their marketing strategy, according to a survey released today by the Australian Businesswomen’s Network (ABN).
The survey conducted by ABN, a national community of nearly 20,000 businesswomen, is based on the responses of 395 participants and focuses on businesswomen’s views on social, environmental, political and other topical issues impacting women.
According to Suzi Dafnis, Community Director of ABN, social media tools such as Twitter and LinkedIn are firmly established as an important component of a business’ marketing strategy.
“Our survey reveals 41 per cent of respondents use social media for 10 – 25 per cent of their marketing strategy and 13 per cent use it for 26 – 50 per cent of their marketing strategy.
Interestingly, 13 per cent of businesswomen are using social media tools for more than 50 per cent of their marketing initiatives. This really tells us that social media is providing Australian businesswomen with a low cost and accessible means to reach the wider community,” said Dafnis.
Other key findings of the research:
- Tax concessions were reported by more than two fifths of the participants as the main supporter for them to reduce the environmental impact of their business.
- The overall confidence of business growth was positive with 23% reporting that they expected their business to increase significantly and 39% reporting that they expected their business to increase marginally.
- The highest proportion of participants, more than two fifths [42%] reported that they were not sure if the National Broadband Network would increase their productivity. 31 per cent of women surveyed were not optimistic with just 28 per cent saying they were optimistic.
The results of the Australian Businesswomen’s Network Quarterly Index were analysed and compiled by Tribe Research. This is the first ABN Quarterly Survey. It was hosted in June 2010 and is an ongoing research project which will be undertaken by the ABN every quarter.
About the Australian Businesswomen’s Network
The Australian Businesswomen’s Network is the peak organisation supporting women in business to provide them with the skills to start, manage and grow their business. With over 20,000 members, the ABN caters to the largest community of women business owners and entrepreneurs in the country. The Australian Businesswomen’s Network provides training and mentoring for women across Australia. Its advocacy initiative, herVoice, was created in response to numerous requests for the ABN to take a leading role in public policy development, advocacy and lobbying on issues relating to Australian businesswomen and female entrepreneurs. For more information visit: www.abn.org.au
This media release was prepared by Espresso Communications. Espresso Communications prides itself in bringing a distinct flavour to the way they connect with stakeholders and a fresh approach to communications. Espresso Communications fills a gap in the market place by offering clients the breadth of skills of a large agency, without the overheads. Visit their website for more details: – www.espressocomms.com.au or call 02 9909 113.
BOOKED for Lunch – Power Friending by Amber Mac – Free Webinar
August 27, 2010
National – 22 September 2010
When it comes to social media, whether it’s Facebook or Twitter or the latest video blog, the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making social media work for your company doesn’t have to be complicated or expensive. In Amber Mac’s compact yet thorough guide, Power Friending: Demystifying Social Media to Grow Your Business, she shows you how to effectively harness the online world to grow your business.
Join us on 22 September when Amber Mac takes part in BOOKED for Lunch - Free Webinars with the world’s leading business authors and thinkers.
BOOKED for Lunch Details:
Power Friending: Demystifying Social Media to Grow Your Business - National
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Wednesday, 22 September 2010 12.00pm to 1.00pm AEST approx. (Check your timezone.) Webinar, from the comfort of your home or office. Free |
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Note: You will need internet access to participate in this GoToWebinar. Call costs may apply if you do not use VoIP (Voice over Internet Protocol). Learn more about GoToWebinar.
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About the BookPower Friending: Demystifying Social Media to Grow Your Business - NationalWhether you’re a blogger, a small company, a well-known global enterprise, or an aspiring queen of the Internet, Amber Mac shows how to make the most of social networking tools, including:
This isn’t a book of abstract theories or complicated strategies. Mac writes from personal experience: she built a huge fan base through social networking. She also draws on real-life and up-to-date examples to give you the information you really need in order to establish and maintain credibility and meaningful relationships online. |
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About the AuthorAmber MacAmber MacArthur is a new media consultant, speaker, author, and journalist. As co-founder of agency MGImedia.ca, her team has managed social media initiatives for Tony Robbins, Canada Goose, Rogers, the American Dental Association, among other organisations. She is also an exclusive speaker with The Lavin Agency where she keynotes dozens of conferences across North America every year. As a new media journalist, she currently hosts Webnation on CP24, commandN.tv, and net@night with tech guru Leo Laporte. Amber’s book, Power Friending: Social Media Strategies to Grow Your Business, is now in stores. |
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About the BOOKED for Lunch Webinar SeriesThe BOOKED for Lunch webinar series are free lunch-time webinars that feature bestselling business authors and thinkers. Presented by the Australian Businesswomen’s Network and GoToWebinar, these events are open to men and women who seek to expand their business education and to be inspired by thought leaders who will present new trends, big ideas and pose thoughtful questions. To participate, all you need is access to the internet. So, book yourself in for the next BOOKED for Lunch series and get ready for some powerful food for thought. |
What is a webinar?
A webinar is a web-based seminar. To participate, you need internet access. Instructions will be sent to you on receipt of your registration. This webinar is brought to you by GoToWebinar, Web events made easy. Visit GoToWebinar and start your free 30 day trial today.
What’s Next?
Register through our secure online shopping system. Upon registration, you’ll receive confirmation of your attendance. If you have any questions, you can send us an email or, call 1300 720 120.
IMPORTANT – LIMITED SPACES ON THE DAY
Your registration today indicates your intention to attend. This event is a free event. We therefore expect a percentage of those that register to not attend on the day. With this in mind, the ABN/Citrix GotoMeeting will oversell the event. We recommend you login early on the day (lines will open approximately 15 minutes before the webinar commences) for the best chance of securing your place. In the event that you arrive at a time when the capacity has been reached, you will not be able to attend the live session. You will, however, be sent a link to the recording of the webinar.
Guerrilla Social Media Marketing: Engagement is Key…Simple Enough?
August 17, 2010
By Laura Thomas, Intern at Australian Businesswomen’s Network
Do you think of yourself as a Guerrilla Marketer? During the 3 August BOOKED for Lunch webinar, Guerrilla Social Media Marketing, Jay Conrad Levinson and Shane Gibson expanded on how social media is changing the game of guerrilla marketing, how to measure your return on investment of social media and four important weapons for social media marketers.
Over the years, guerrilla marketing tactics have changed and evolved. Television was the beginning of guerrilla marketing tactics, then came the Internet, and now social media. Guerrilla marketing tools work at an accelerated pace with social media. Two very strong concepts for using social media as a tool for guerrilla marketing are patience and imagination. Without both, companies will find their results from using social media are disappointing.
Most people believe social media guerrilla marketing is mostly about marketing, but those people are wrong. 90% of social media marketing is about listening and engaging with the community, while the other 10% is about actual marketing. Social media marketers are leaders that know how to build a community.
Do you want to measure your return on investment (ROI) of social media to make sure it is worth all the time and energy spent on it? To begin, start by looking at the number of hours put into social media tools. A tool that can help you measure the effectiveness of social media tools is Google Analytics. Of course, any ROI can only be identified in time (it takes 18 months on average to measure ROI), so be patient. If you have been consistently engaged with the community, you should have nothing to worry about.
If you are completely lost about where to start, Guerrilla Social Media Marketing, by Jay Conrad Levinson and Shane Gibson, has an equation for measuring the return on investment of social media.
Social media marketers need to remember and use four important weapons:
1. Information – understanding guerrilla tactics for yourself and your competitors is crucial.
2. Imagination – you have to stand out to be recognised. Remember: if you sound like everyone else, you’re not a leader.
3. Innovation – realising how to market better and more efficiently is the key to cutting costs.
4. Community – (MOST IMPORTANT) engaging the community is vital because they are the ones who build up your brand.
I have given you a very brief (and I’m not exaggerating when I say brief) overview of the wonderful advice from Jay Conrad Levinson and Shane Gibson. To listen to the whole recording from 3 August BOOKED for Lunch, click here.
See Jay Conrad Levinson LIVE in Australia!
Jay Conrad Levinson joins a team of international marketing legends at the Wealth from Marketing event in Sydney, Melbourne and Brisbane in September. Presented by Universal Events, this one-day program is valued at $597, but yours is free: http://www.wealthfrommarketing.com.au/?af=CLS1043088
MORE GREAT BLOG POSTS BY LAURA THOMAS
Does your business have a Facebook page?
August 9, 2010
Do you think social media is overrated as a small-business marketing tool?
June 21, 2010
This poll is part of the Australian Businesswomen’s Network commitment to advocate on behalf of its community. The ABN’s herVoice initiative was established by the ABN in 2008 to give our community a voice about issues that impact on its members’ business, lifestyle, interests and wellbeing.
Learn more about our advocacy program here.
Power up your lead generation – A new webinar explains how
May 22, 2010
I met Jenny Armato online. We were Facebook and Twitter friends long before we met in person when she was visiting Sydney in March. It was the first time we really got to ‘chew the fat’ (or sushi as it was) and I immediately asked her if she’d speak for our Growth Members and share with them about what she knows about generating leads using social networks..
She really ‘knows her stuff’ when it come to doing business online and this week’s webinar is all about how to use social engines (Jennie’s word for social networks like YouTube, Twitter, Facebook) to:
- Get new clients
- Generate leads
- Power up business
I’ve been using social networks for a couple of years now and have had some success at generating leads from these network. But i KNOW that next week when Jennie presents the Social Engines webinar I’m going to have a whole lot of new distinctions on how to be more strategic about lead generation. I know that we’ll look at:
- How to integrate automated lead generation from Twitter, YouTube and Facebook with your web business blog.
- The 3 most effective ways to generate a steady flow of qualified leads on Facebook.
My invitation to you to attend:
I hope you’ll join me.
Date: 26 May
Time: 10.30am – 12.00pm
Venue: Webinar (all you need is access to the Internet)
Price: Free for Growth Members, $39 for StartUp members and $59 for Non-Members
How relevant is Email? An interview with Justin Premick – Director of Education Marketing – AWeber
May 4, 2010
AWeber is an email marketing software provider out of the United States.
We started to use aWeber at the Australian Businesswomen’s Network in mid-2009 and it’s become a key tool through which we manage our lead generation campaigns and email communications with clients and prospects.
Justin Premick is the Director of Education Marketing at AWeber and Suzi Dafnis caught up with Justin recently at the South by South West conference in Austin, Texas.
In this interview Justin tells us:
- How relevant is email today? (especially in light of the fact that we can connect with clients using social media and social networks)
- Why does he believe that social media will not replace email and
- The three things we need to do with our email lists to be more effective
Enjoy this interview with Justin Premick and learn more about how AWeber can help your business.
For more information:
Website: www.aweber.com
Blog: www.aweber.com/blog
Twitter: www.twitter.com/aweber
Hey Hey, it’s Social Media. Old TV Show leads the way in interactive TV.
May 1, 2010
How did an old show get to be (in my opinion) the best example Australia has of ‘interactive TV’ and the use of social media on television?
If you’ve managed to catch any episodes of Hey Hey It’s Saturday (Wednesday nights on Channel 9), then you’ll notice that they’ve done some really great work at integrating new media into the show.
The show’s formula and games are pretty much as they have been for many years. Simple and the kind of funny you kick yourself for laughing at but find yourself laughing regardless! Yeah for Chook Lotto, Celebrity Heads, Red Faces etc. The formula still works. That’s a given.
And now, the show’s masterminds (or some smart cookies involved) have harnessed the power of social media to engage not only the live studio audience but hundreds of thousands of people across the country.
I’m thrilled. Really.
The closest thing I’ve seen to this live use of social media is on US news shows when the Twitter stream is shown in the lower third. Nice, but boring.
Hey Hey has it right. Where once the studio audience would judge a ‘Red Faces’ act, now you and I can, from the comfort of our home, vote, share our opinion, debate and have a collaborative community experience that is unprecedented.
And, and using less ’social’ media, Lavinia has a laptop on hand to get any new emails that are worth commenting about. What a great way to engage viewers! “You mean I could have my email talked about on live TV? Wow…”… and so Mary Smith from Tewantin in Queensland chimes in and takes part in the conversation.
I used Hey Hey as an example at three speaking engagements in the last week. I’m so ‘chuffed’ at how well they’re doing this. (Being LIVE they have a rare opportunity, on Australian TV, with Social Media but others have had the same chance. They are just the first, I think, to really get it right.)
As at this morning Hey Hey had 432, 936 fans on Facebook. How exciting.
This week the show used #chook (I think) as the tag for those watching to follow the conversation on Twitter.
(The Twitter following is at the mo’ just 3,123 but that’s okay. I think Facebook is more suited to what the show is doing.)
When ‘they’ told us about ‘interactive TV’… I don’t think ‘they’ knew that this would be it… a LIVE show, with Australia participating alongside the show’s activity.
Congratulations Hey Hey.
I’m watching (’cause I think you’re fun) AND because this ‘old dog’ has certainly learned some new tricks.
Featured Podcast: Music Industry’s PR Maven, Ariel Hyatt
April 27, 2010
After being fired Ariel decided she’d take her future into her own hands and started her business 15 years ago.
Her digital pr firm, Cyber PR, is based in New York. Cyber PR helps musicians and authors get the word out about their work as well as educating them about how to use social media to promote themselves.
In this interview Ariel explains:
- How has social media has changed the face of publicity
- Why the power of pr is now with the individual
- How to get PR even if you only have a small social network and
- Why a good idea works regardless of market conditions
Enjoy this interview with Ariel Hyatt.
About Ariel Hyatt
Ariel Hyatt is the founder of Ariel Publicity, a New York based digital PR firm who’s Cyber PR Campaigns place musicians and authors on blogs, podcasts, and Internet radio stations and helps facilitate authentic relationships with key Social Media makers and fans. Over the past 15 years Ariel Publicity has represented over 1,500 musicians of all genres.
Helping creative minds navigate the confusing world of Social Media and Online Marketing is her passion and several times a year, she leads sold-out online and in-person workshops for musicians and music industry professionals and her book: Music Success in Nine Weeks has helped hundreds of musicians do just that.
Her bi-weekly newsletter and weekly YouTube TV series ‘Sound Advice" has over 15,000 subscribers and she is regular blogger at MusicThinkTank.com
Ariel has been a guest speaker at SXSW, CMJ, The Future of Music, The ECMAs, NARAS, The BMI Music Panel Series, and The Taxi Road Rally, and dozens more.
She proudly serves on the boards of Sweet Relief Musicians Fund, SoundCtrl, and she is on the advisory board for the New Music Seminar.
Sweet Relief is a non-profit that provides financial assistance to career musicians who are struggling to make ends meet while facing illness or disability.
SoundCtrl is a music and technology event platform for the convergence of music and digital media that hosts educational events and panels for music industry professionals.
The New Music Seminar is the conference to attend if you are a musician or an industry professional interested in participating in the cutting, bleeding edge of thought leadership for the current music industry.
Website: arielpublicity.com
Blog: arielpublicity.com/category/blog
Follow Ariel on Twitter: @CyberPR
Fan Ariel Publicity on Facebook
